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Habitat for Humanity's corporate partners support affordable housing this holiday season

Retrieved on: 
Thursday, November 9, 2023
BHN, Sale, Good, Black Hawk, Target Corporation, Nissan USA, Habitat for Humanity, Resideo, Housing, Tax, Lazy Dog Restaurant & Bar, Home, House, Holiday, Hope, Lazy Dog, Humanity, Playset, Williams-Sonoma, Inc., Rejuvenation, Lighting, Dell, Blackhawk Network Holdings, Storm8, Donation, Mattel, Wayfair, Blake Shelton, Collection, Ransom v. FIA Card Services, N.A., Hunting, Mail order, Medical device, Target, Habitat, Nissan

ATLANTA, Nov. 9, 2023 /PRNewswire/ -- Throughout the holiday season, several corporate partners are working alongside Habitat for Humanity to support the organization's vision of a world where everyone has a decent place to live.

Key Points: 
  • ATLANTA, Nov. 9, 2023 /PRNewswire/ -- Throughout the holiday season, several corporate partners are working alongside Habitat for Humanity to support the organization's vision of a world where everyone has a decent place to live.
  • "At Habitat, we understand the impact of having a safe place to call home, especially during the holiday season," said Tolli Love, chief development officer at Habitat for Humanity International.
  • This holiday season, retailers across the US will have gift cards displaying the Habitat for Humanity International logo.
  • This holiday season, Nissan is proud to partner with Habitat for Humanity to bring people together to build homes, communities and hope.

AppLovin’s Performance-Based Buying for CTV Advertising Delivers New Incremental Channel for Scalable App Growth

Retrieved on: 
Wednesday, May 3, 2023
Marketing, Advertising, Communications, Apps, Applications, Technology, Software, Cost per mille, Partnership, UI, FAST, CPI, Internet, CTV, Multimedia, AppLovin, Adtech (company), Automation, UA, Acquisition, Growth, CPM, ROI, Storm8, Mobile phone, Online shopping

View the full release here: https://www.businesswire.com/news/home/20230503005146/en/

Key Points: 
  • View the full release here: https://www.businesswire.com/news/home/20230503005146/en/
    AppDiscovery gives advertisers access to real-time, transparent analytics on their CTV campaigns in the same dashboard where they manage mobile campaigns.
  • “We're excited to successfully bridge the gap between mobile marketing and CTV through a performance buying model,” said Idil Canal, General Manager of AdTech, AppLovin.
  • The platform automates the buying process across mobile and CTV inventory and optimizes at the individual channel level to improve performance.
  • Their recent addition of performance CTV campaigns presented an incremental channel to grow our user base at our target price points – all while using a single source of access.