Lafayette American Takes Home Gold Effie for Detroit City Football Club's "Bragging Rights"
DETROIT, Nov. 4, 2021 /PRNewswire-PRWeb/ -- Lafayette American received a Gold Effie for their Detroit City Football Club (DCFC) campaign, "Bragging Rights," which saved the newly minted pro team from unexpected revenue loss due to the COVID-19 pandemic.
- DETROIT, Nov. 4, 2021 /PRNewswire-PRWeb/ -- Lafayette American received a Gold Effie for their Detroit City Football Club (DCFC) campaign, "Bragging Rights," which saved the newly minted pro team from unexpected revenue loss due to the COVID-19 pandemic.
- Lafayette American launched and promoted a WeFunder campaign that raised over $1 million and saved the DCFC franchise in less than five days.
- DCFC went from a collection of neighborhood soccer squads to the hottest ticket in Detroit sports over eight hard-fought years.
- Lafayette American knew that with this campaign, they would be ready to step up.