Wrangler® and Barbie® Launch Collection of Coordinating Denim, Jackets, Tops, Tees, and Dresses for Women and Girls
GREENSBORO, N.C. and GENEVA, Sept. 28, 2023 /PRNewswire/ -- Global denim brand and the leading authority in western fashion, Wrangler® today announced its collaboration with Mattel, Inc.'s Barbie, the #1 fashion doll brand inspiring a cultural phenomenon. The Wrangler x Barbie collection celebrates two brands with similar heritage, united in the desire to encourage women and girls to be strong, confident, free and fearlessly chase their dreams.
- The Wrangler x Barbie collection celebrates two brands with similar heritage, united in the desire to encourage women and girls to be strong, confident, free and fearlessly chase their dreams.
- The collection contains the denim brand's perfected bootcut jean and first Wrancher® Dress Jean for women in a vibrant Barbie pink.
- Barbie herself has been depicted as a farmer and an equestrian, so the Wrangler x Barbie collection fittingly incorporates western-inspired Barbie illustrations, patterns, textures and aesthetics for those who have always dared to dream.
- To learn more about the collection, upcoming collaborations between Mattel and Wrangler, and the groundbreaking brands leading women to pursue their passions, follow @ wrangler , @barbie and @barbiestyle .