SAMUEL ADAMS TAPPED AS THE OFFICIAL BEER AND NON-ALCOHOLIC BEER OF THE PAN-MASS CHALLENGE
Boston, April 26, 2024 (GLOBE NEWSWIRE) -- As cyclists, volunteers and spectators gear up to conquer the roads in August, Samuel Adams is excited to announce its three-year partnership with the Pan-Mass Challenge (PMC) as the official beer and non-alcoholic beer offering.
- Boston, April 26, 2024 (GLOBE NEWSWIRE) -- As cyclists, volunteers and spectators gear up to conquer the roads in August, Samuel Adams is excited to announce its three-year partnership with the Pan-Mass Challenge (PMC) as the official beer and non-alcoholic beer offering.
- Founded in 1980, the PMC is the nation’s single most successful athletic fundraiser, raising critical funds for cancer research and treatment at Dana-Farber Cancer Institute (Dana-Farber).
- Inspired by the commitment, hard work and dedication that goes into preparing for the PMC, Samuel Adams is celebrating the alliance of two New England staples.
- “The PMC is an honored summer tradition in New England,” said Lauren Price, head of brand at Samuel Adams.