Sovrn Hires Carla Holtze Cell for Newly-Created Role of Managing Director of Commerce
BOULDER, Colo., Nov. 28, 2023 /PRNewswire/ -- Sovrn, a publisher technology platform that helps content creators earn and keep more of their revenue, today announced that it has hired Carla Holtze Cell as its first-ever Managing Director of Commerce. In this new role, Cell will be responsible for setting the strategy and executing the go-to-market plan for Sovrn's suite of commerce products. She will report directly to Chris George, President of Sovrn.
- In this new role, Cell will be responsible for setting the strategy and executing the go-to-market plan for Sovrn's suite of commerce products.
- "Commerce is an important growth area for publishers who are focused on diversifying their advertising businesses.
- At Sovrn, we uniquely bring together commerce, advertising, and data solutions, creating powerful opportunities to help our customers grow," said George.
- "Bringing Carla on board positions Sovrn to accelerate its innovation in the commerce space in ways that will benefit our partners.