Pearl TV Adds Digital Monetization Capabilities to NEXTGEN TV
WASHINGTON, Oct. 18, 2022 /PRNewswire/ -- At NAB Show New York, Pearl TV, the coalition of U.S. broadcast companies transitioning to NEXTGEN TV, today announced expanded support for digital video advertising technology in its Web TV platform, RUN3TV. It brings digital advertising capabilities equivalent to the web and connected TV, and is a key driver for broadcaster's return on investment in NEXTGEN TV services. Now with more monetization opportunities, broadcasters deploying NEXTGEN TV gain a critical time-to-revenue advantage.
- WASHINGTON, Oct. 18, 2022 /PRNewswire/ -- At NAB Show New York, Pearl TV , the coalition of U.S. broadcast companies transitioning to NEXTGEN TV, today announced expanded support for digital video advertising technology in its Web TV platform, RUN3TV.
- It brings digital advertising capabilities equivalent to the web and connected TV, and is a key driver for broadcaster's return on investment in NEXTGEN TV services.
- "Adding digital monetization capabilities creates a game changing opportunity for over-the-air broadcast services," stated Anne Schelle, managing director of Pearl TV.
- RUN3TV was built to support NEXTGEN TV, otherwise known as ATSC 3.0, and bring content to life through two-way web interactivity.