PEPSICO® FORGES GLOBAL PARTNERSHIP WITH EA SPORTS FC™ TO HELP DELIVER FAN-FIRST FUTURE OF FOOTBALL
NEW YORK, July 11, 2023 /PRNewswire/ -- Today, PepsiCo® has announced a new multi-year global partnership with EA SPORTS making three of its flagship brands - Pepsi, Gatorade, and Lay's - proud new partners of the hotly-anticipated football gaming property, EA SPORTS FC.
- NEW YORK, July 11, 2023 /PRNewswire/ -- Today, PepsiCo® has announced a new multi-year global partnership with EA SPORTS making three of its flagship brands - Pepsi, Gatorade, and Lay's - proud new partners of the hotly-anticipated football gaming property, EA SPORTS FC.
- Through this partnership, which is born out of a mutual ambition to shape the future of football fandom, PepsiCo is proud to champion and support EA SPORTS FC.
- The partnership will also provide a platform to further collaborate on existing PepsiCo initiatives, encouraging participation in football and gender equality in the sport.
- Adam Warner, Head of Global Sports and Partnerships at PepsiCo, commented: "EA SPORTS is an iconic brand in the realm of football and has revolutionized fan engagement.