BUILD-A-BEAR ADDS HEART TO THE HOLIDAY WITH NEW "GLISTEN AND THE MERRY MISSION" MOVIE, IN-STORE EXPERIENCES AND SPECIAL PROMOTIONS FOR FUN FAMILY MEMORY MAKING
ST. LOUIS, Dec. 12, 2023 /PRNewswire/ -- Build-A-Bear is spreading holiday cheer as the season hits its peak with family events and the digital release of its new movie, "Glisten and the Merry Mission", which was inspired by the company's multi-year holiday bestselling plush collection featuring the enchanted snow deer, Glisten. After an exclusive theatrical release, the film, which has been lauded by critics as a "Christmas movie for kids that is sweetly charming, adorably silly and full of good cheer," and "a positive message about believing in the magic of Christmas," is now available on major digital platforms, including Apple, Google and Amazon as well as the company's website. In celebration of the season, Build-A-Bear announces today that it is providing a limited time $10 coupon with the purchase of the film at buildabear.com for use online or in stores through the end of January.
- To find out more about special Glisten appearances, visit In-Store Events: Glisten and the Merry Mission Movie (buildabear.com) .
- ", this one-of-a-kind truly magical experience represents the first animatronic make-your-own plush Build-A-Bear has ever offered.
- "Build-A-Bear is on a Merry Mission to bring joyous moments to families this season," said Julia Fitzgerald, Chief Marketing Officer at Build-A-Bear.
- "From our newest holiday plush collection, to wonderful in-store experiences, to watching our new film, "Glisten and the Merry Mission", we love being a part of our guests' holiday traditions."