Ivee and CMT Launch “Smart Taxi” Experience to Help Brands Reach 25 Million New Passengers
Ivee created the “Smart Taxi” experience using its proprietary passenger infotainment software (Ivee Inside), personalization technology (Ivee Intelligence), and ad platform built for the passenger economy (Ivee Ads).
- Ivee created the “Smart Taxi” experience using its proprietary passenger infotainment software (Ivee Inside), personalization technology (Ivee Intelligence), and ad platform built for the passenger economy (Ivee Ads).
- "Many brands forget how critical the customer experience is to the effectiveness of their ads,” said VP of Product, Dave Matthews.
- “Without a user-centric experience, ads are ignored and can even tarnish brand image because they feel interruptive."
- Ivee’s “Smart Taxi” modernizes the experience so passengers can choose the content they view or the music they listen to.