TO MARK 20 YEARS OF CAMPAIGN FOR REAL BEAUTY, DOVE RENEWS ITS COMMITMENT TO 'REAL'
LONDON, April 10, 2024 /PRNewswire/ -- 20 years ago, Dove showed the world what beauty looks like when it's real with the Campaign for Real Beauty. In 2004, it began with a startling truth; only 2% of women considered themselves beautiful. Since then, the Campaign for Real Beauty has challenged society, media and the beauty industry itself to change its representation of women, be transparent about digital distortion and face-up to the harmful impact unrealistic beauty standards have on women and girls.
- LONDON, April 10, 2024 /PRNewswire/ -- 20 years ago, Dove showed the world what beauty looks like when it's real with the Campaign for Real Beauty.
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To mark 20 years of the Campaign for Real Beauty, Dove conducted a sweeping study of beauty around the world to understand how beauty impacts women and girls today. - Dove is renewing its vows to protect real beauty – committing to never using AI to represent real women in its ads.
- Dove will never stop championing better representation, taking action to break beauty stereotypes, and standing up for power of Real Beauty.