Pop-Tarts

NOT BROUGHT TO YOU BY POP-TARTS®: POP-TARTS REACTS TO JERRY SEINFELD'S 'UNFROSTED' FILM, STREAMING ON NETFLIX MAY 3

Retrieved on: 
Monday, April 29, 2024
Pop-Tarts, Hand, Partnership, Digital, Culture, SNL Digital Short, Netflix, Creativity, Film industry

CHICAGO, April 29, 2024 /PRNewswire/ -- All movies are better with Pop-Tarts®, especially when the movie is about the Crazy Good snack itself. Pop-Tarts are the subject of Jerry Seinfeld's highly anticipated Netflix film, UNFROSTED, a fictional comedy about the Pop-Tarts' origin story, which was created without the involvement of the brand. 

Key Points: 
  • CHICAGO, April 29, 2024 /PRNewswire/ -- All movies are better with Pop-Tarts®, especially when the movie is about the Crazy Good snack itself.
  • Pop-Tarts are the subject of Jerry Seinfeld's highly anticipated Netflix film, UNFROSTED, a fictional comedy about the Pop-Tarts' origin story, which was created without the involvement of the brand.
  • In collaboration with Pop-Tarts, creative collective Le Truc, and Netflix Marketing Partnerships, the short imagines what happens when Jerry and fictional Pop-Tarts C-suite executives meet.
  • Follow along on TikTok , Instagram and Facebook for Crazy Good surprises from Pop-Tarts – and don't forget to stream UNFROSTED on Netflix May 3.

Left no crumbs? Nearly half of America's late-night snackers do it in bed, according to survey

Retrieved on: 
Tuesday, April 16, 2024
Snack, Insight, Night Train, Pop-Tarts, Eating, Kellogg's, Learning, Sleep, Woman, Ageing, Nightclub

CHICAGO, April 16, 2024 /PRNewswire/ -- Kellanova (formerly Kellogg Company) today announced the release of its 2024 Late-Night Snacking survey, which has shown that bedtime isn't just for sleep in America. In a survey of more than 1,000 U.S. adults conducted to better understand Americans' late-night snacking preferences, nearly 44% of the people who snack late at night do so while in bed – with 58% of adults ages 18-24 noting this is their location of choice for late-night snacks. The survey also found that late night nibblers favor cookies, ice creams and chips.

Key Points: 
  • The survey also found that late night nibblers favor cookies, ice creams and chips.
  • "We already know people are snacking throughout the day, and we were interested in learning more about late-night snacking habits.
  • While we aren't at all surprised that 30% of people snack late at night, we were surprised to learn where they are doing it – in the bedroom!"
  • Survey interviews were conducted online, and the data was weighted to approximate a target sample of adults based on gender, age, income, race and region.

POP-TARTS® ADDS A SWEET TWIST TO SNACK TIME WITH POP-TARTS® CRUNCHY POPPERS AS ITS FIRST-EVER CRUNCHY SNACK

Retrieved on: 
Wednesday, April 3, 2024
SRP, Head, Light, Pop-Tarts, Noise, Grocery store

CHICAGO, April 3, 2024 /PRNewswire/ -- In a crunchy snack-obsessed world, Pop-Tarts® is proving that salty foods aren't the only ones making noise in the grocery aisle. Known for its iconic toaster pastries, Pop-Tarts is turning convention on its head and empowering snackers to embrace the crunch with the all-new lineup of Pop-Tarts® Crunchy Poppers. As the first crunchy offering from the brand, Crunchy Poppers are a pop-in-your-mouth twist on Pop-Tarts with a crunchy exterior, a tasty filling and a layer of frosting and sprinkles with every bite.

Key Points: 
  • Known for its iconic toaster pastries, Pop-Tarts is turning convention on its head and empowering snackers to embrace the crunch with the all-new lineup of Pop-Tarts® Crunchy Poppers.
  • As the first crunchy offering from the brand, Crunchy Poppers are a pop-in-your-mouth twist on Pop-Tarts with a crunchy exterior, a tasty filling and a layer of frosting and sprinkles with every bite.
  • Pop-Tarts Crunchy Poppers are available in two Crazy Good varieties: Frosted Strawberry Crunch and Frosted Brownie Crunch.
  • "In a sea of salty snack offerings, Pop-Tarts Crunchy Poppers are the ultimate munching experience to satisfy our fans' sweet and crunchy cravings, anytime and anywhere."

NEW POP-TARTS FROSTED CHOCOLATEY CHIP PANCAKE MAKES ALL-DAY-BREAKFAST A REALITY FOR SNACKERS EVERYWHERE

Retrieved on: 
Wednesday, September 6, 2023
Breakfast, Taste, SRP, Walmart, Pop-Tarts, Baking, Marketing

BATTLE CREEK, Mich., Sept. 6, 2023 /PRNewswire/ -- Get ready to experience chocolate-chip maple goodness as Pop-Tarts® unveils its newest flavor innovation, Frosted Chocolatey Chip Pancake. Perfect for enjoying morning, noon or night, this flavor packages up all the best parts of chocolate chip pancakes in an easy-to-eat toaster pastry – no syrup or utensils required.

Key Points: 
  • BATTLE CREEK, Mich., Sept. 6, 2023 /PRNewswire/ -- Get ready to experience chocolate-chip maple goodness as Pop-Tarts® unveils its newest flavor innovation, Frosted Chocolatey Chip Pancake.
  • Offering fans the ultimate moment of snacking indulgence, each bite of Pop-Tarts Frosted Chocolatey Chip Pancake delivers that classic taste of a fresh off-the-griddle pancake stack just like your local diner would make.
  • The new Pop-Tarts Chocolatey Chip Pancake flavor is no exception," said says Heidi Ray, Senior Director of Marketing, Pop-Tarts.
  • Find Frosted Chocolatey Chip Pancake and Frosted Strawberry Milkshake Pop-Tarts at Walmart this month in 16-count boxes for an SRP of $4.86.

POP-TARTS® AND CROCS LAUNCH LIMITED-EDITION 'CROC-TARTS' COLLAB FEATURING FIRST-EVER CANDY JIBBITZ™ CHARMS

Retrieved on: 
Tuesday, August 8, 2023
Edible, Pop-Tarts, Thought, Teahouse, Crocs, Marketing

BATTLE CREEK, Mich., Aug. 8, 2023 /PRNewswire/ -- You've never seen a collab quite like this. In an unconventional move to bring fashion and flavor together, Pop-Tarts® and Crocs are teaming up to create Pop-Tarts Croc-Tarts, an ingenious pairing of flavor and footwear that takes advantage of a distinctive feature of both brands: holes.

Key Points: 
  • Limited-edition Pop-Tarts Croc-Tarts come with one pair of custom Crocs Classic Clogs featuring Pop-Tarts-inspired Jibbitz™ charms and a box of Unfrosted Strawberry Pop-Tarts featuring, for the first time ever, Crocs-shaped candy Jibbitz™ charms to eat and decorate atop your pastry.
  • "When thinking about bringing these two iconic and beloved brands together, we couldn't help but notice the uncanny similarity of the Crocs shoes and Unfrosted Pop-Tarts.
  • We're excited to unveil our newest snacking twist, an interactive experience where fans can add flavor to both using fun and distinct charms."
  • The Pop-Tarts Croc-Tarts Jibbitz™ charms designs include Frosted Strawberry and Frosted Wildberry Pop-Tarts, the silver Pop-Tarts foil wrapper, the iconic "Crazy Good" slogan and classic Pop-Tarts logo.

POP-TARTS® LAUNCHES NEW CREATIVE DIRECTION AND INTRODUCES AGENTS OF CRAZY GOOD CHARACTERS

Retrieved on: 
Thursday, July 20, 2023
Breakfast, FKA, Daystar, Partnership, Sundae, Pop-Tarts, Life, Baking, Marketing

BATTLE CREEK, Mich., July 20, 2023 /PRNewswire/ -- For almost 60 years, Pop-Tarts® has been known for Crazy Good toaster pastries, establishing the brand as a fan-favorite breakfast staple. Now, with a new creative direction, the brand is extending into the world of snacking with the launch of "Agents of Crazy Good" characters.

Key Points: 
  • BATTLE CREEK, Mich., July 20, 2023 /PRNewswire/ -- For almost 60 years, Pop-Tarts® has been known for Crazy Good toaster pastries, establishing the brand as a fan-favorite breakfast staple.
  • Now, with a new creative direction, the brand is extending into the world of snacking with the launch of "Agents of Crazy Good" characters.
  • The campaign taps into the nostalgia fans feel for Pop-Tarts by reintroducing characters from the 'Crazy Good' ads that ran in the 2000s but reimagines them to fit today's modern media landscape.
  • "This new creative direction reinforces Pop-Tarts as an anytime food while simultaneously delighting fans with characters that remind them of their childhood love of Pop-Tarts."

SHORTCUT TO YOUR GRANDMA ERA: POP-TARTS® CELEBRATES NEW FROSTED BANANA BREAD FLAVOR WITH COZY LIMITED-EDITION POP-TARTIGAN SWEATERS

Retrieved on: 
Tuesday, March 28, 2023
SRP, EST, Pop-Tarts, Bread, Molasses, Social media, Soft drink, Baking, Marketing

BATTLE CREEK, Mich., March 28, 2023 /PRNewswire/ -- Whether crocheting, baking or choosing a cozy night on the couch over a night out at the club, it's no secret that fans are leaning hard into their "Grandma Era." Need proof? The #grandmaera hashtag has been viewed over 7.8 million times on TikTok, and the maturely major aesthetic of #grandmacore has racked up 145 million views. Today, Pop-Tarts® is launching its coziest flavor yet – new Frosted Banana Bread Pop-Tarts – with a series of limited-eknition crocheted Pop-Tarts Pop-Tartigan sweaters, giving fans a simple way to embrace the toasty, cozy vibes of their "Grandma Era" without any of the mixing or stitching.

Key Points: 
  • Today, Pop-Tarts® is launching its coziest flavor yet – new Frosted Banana Bread Pop-Tarts – with a series of limited-eknition crocheted Pop-Tarts Pop-Tartigan sweaters, giving fans a simple way to embrace the toasty, cozy vibes of their "Grandma Era" without any of the mixing or stitching.
  • Pair your cardigan with the new Frosted Banana Bread Pop-Tarts for maximum meemaw vibes.
  • Only sixty of these exclusive, handknit Pop-Tartigan sweaters will be available for purchase and will each come with a box of the new Frosted Banana Bread Pop-Tarts.
  • Be on the lookout for new Frosted Banana Bread Pop-Tarts as they start hitting grocery aisles this month.

KELLOGG COMPANY UNVEILS NAMES FOR GLOBAL SNACKING AND NORTH AMERICAN CEREAL BUSINESSES FOLLOWING PLANNED SEPARATION

Retrieved on: 
Wednesday, March 15, 2023
Crunchy Nut, Ticker, Will Keith Kellogg, NYSE, Kellogg Co. v. National Biscuit Co., Pringles, Morningstar Farms, Nova, Kellogg's, Name, Eggo, Pop-Tarts, Rice Krispies Treats, Froot Loops, Entrepreneurship, Cardboard, Management, Nutri-Grain, Krave, Latin, Frosted Flakes

BATTLE CREEK, Mich., March 15, 2023 /PRNewswire/ -- Kellogg Company (NYSE: K) today unveiled the names for the future companies it will create through its planned separation into two industry-leading, public companies focused on global snacking and North American cereal.

Key Points: 
  • BATTLE CREEK, Mich., March 15, 2023 /PRNewswire/ -- Kellogg Company (NYSE: K) today unveiled the names for the future companies it will create through its planned separation into two industry-leading, public companies focused on global snacking and North American cereal.
  • The names will go into effect in connection with the spin-off of the North American cereal business, which Kellogg Company intends to complete by the end of 2023.
  • The global snacking, international cereal and noodles, plant-based foods, and North American frozen breakfast business will be named Kellanova.
  • Kellogg" for the North American cereal business name, "WK Kellogg Co." Employee name submissions that included "nova" inspired the global snacking business name, "Kellanova."

Tastemade and Kellogg's Announce Winner of Corn Flakes Holiday Cookie Sleigh Competition

Retrieved on: 
Thursday, December 15, 2022
Better Days, Emmy Awards, LA, Frosted Flakes, Corn flakes, Travel, Morningstar Farms, Fat, Kellogg's, ESG, Wilshire Center, Los Angeles, Pop-Tarts, Climate, NYSE, Woman, Snack, Food science, Eggo, Food security, Marketing, Multimedia, Homelessness, Brand, Baker, Maize, California Home + Design, CIVIC, Kellogg, Flour, Baking, Cardboard, Television, Pension fund, Food, Pringles, Tastemade, Starcom

SANTA MONICA, Calif., Dec. 15, 2022 /PRNewswire/ -- Modern media company Tastemade and Kellogg's Corn Flakes® today announced the winner of their inaugural Holiday Cookie Sleigh Competition. The competition was a part of their latest campaign designed to empower the baker in us all called Tastemade x Kellogg's Corn Flakes® - Baking a Difference, a fun multi-platform content campaign that inspired creative holiday baking while supporting a local community.

Key Points: 
  • SANTA MONICA, Calif., Dec. 15, 2022 /PRNewswire/ -- Modern media company Tastemade and Kellogg's Corn Flakestoday announced the winner of their inaugural Holiday Cookie Sleigh Competition.
  • Five bakeries from across the country competed to create their best holiday cookie using Kellogg's Corn Flakesin the Corn Flakes Holiday Cookie Sleigh competition.
  • Al Hawes, Head of Partner Experience and Operations at Tastemadesaid, "We are so excited to partner with Kellogg's on this fun competition highlighting Corn Flakes as a holiday baking staple.
  • We are excited to partner with Tastemade to share the joy that Kellogg's Corn Flakes can bring to holiday baking traditions."

Kellogg empowers blind consumers in U.S. with NaviLens technology on packaging

Retrieved on: 
Wednesday, December 14, 2022
Better Days, Frosted Flakes, Corn flakes, Heart, Kellogg's, Smartphone, Severe cognitive impairment, Food, Language, Name, Environment, University of Alicante, Partnership, ESG, Pop-Tarts, Climate, NYSE, Wrist, Disability, Snack, Breakfast, Food science, Eggo, Code, Food security, Multimedia, University, Centers for Disease Control and Prevention, Hearing, Motion, Corporate Affairs, QR, Cardboard, Online shopping, Pringles

BATTLE CREEK, Mich., Dec. 14, 2022 /PRNewswire/ -- Kellogg Company is changing the way the almost 12 million adults in the U.S. who are blind or have low vision* perform daily tasks, such as navigating a grocery store aisle or choosing one's cereal at breakfast. To help create a place at the table, Kellogg is incorporating innovative NaviLens technology into the packaging of four of its iconic cereal brands: Kellogg's Corn Flakes®, Special K Original®, Rice Krispies® and Crispix®.

Key Points: 
  • To help create a place at the table, Kellogg is incorporating innovative NaviLens technology into the packaging of four of its iconic cereal brands: Kellogg's Corn Flakes, Special K Original, Rice Krispies and Crispix.
  • "The heart of Kellogg's Better Days Promise ESG strategy is the advancement of sustainable and equitable access to food.
  • In addition to the cereal packaging, Kellogg has committed to incorporating NaviLens codes in all corporate facilities in the U.S. by the end of 2023, to make them more accessible and easier to navigate for blind and low-vision employees.
  • NaviLens is created by Neosistec, in collaboration with the Mobile Vision Research Lab at the University of Alicante.