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CINEVERSE ANNOUNCES THE LAUNCH OF NEW AD PLATFORM 'CINEVERSE 360'

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Thursday, February 15, 2024

LOS ANGELES, Feb. 15, 2024 /PRNewswire/ -- Cineverse (NASDAQ: CNVS), today announced the launch of Cineverse 360 (C360), a new ad platform providing brands the ability to connect with enthusiast audiences across an exclusive, omnichannel mix of marketing offerings. C360 will offer custom marketing integrations including audio opportunities on the Cineverse Podcast Network, display, social, experiential in-person events, and connected TV (CTV) advertising on the company's owned and operated free, ad-supported streaming television (FAST) channels. At launch the network will reach 82 million monthly viewers across the company's owned and operated partners.

Key Points:

At launch the network will reach 82 million monthly viewers across the company's owned and operated partners.
Cineverse 360 Audience Network – As part of the launch, Cineverse is also launching the Cineverse 360 Audience Network (CAN), which starting next quarter, will bring advertisers a scalable solution for reaching enthusiast audiences across a network of Cineverse and third-party publishers.
Additionally, Cineverse has brought on Andrew Baritz, and Eventually A Castle where he is principal, to oversee C360 ad operations and strategy.
Upfront Presentations and Events – Cineverse 360 will be participating in a variety of industry events and presentations this spring.

Martech Trailblazer Sandy Shanman and Former Google Engineering Executive Vishal Arora Join Frameplay's Executive Team as COO, CTO

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Tuesday, December 12, 2023

SAN, Samba, Tastemade, Samba TV, Advertising, Veteran, UI, CTV, Microsoft, ChefsFeed, Netflix, Sales, Video game, Skai, Martech

SAN FRANCISCO, Dec. 12, 2023 /PRNewswire/ -- Frameplay, the award-winning, global intrinsic in-game advertising leader, has appointed two new chief officers to its executive team as it prepares for continued strategic growth: Sandy Shanman as Chief Operating Officer and Vishal Arora as Chief Technology Officer. The hiring of these two martech veterans signals the industry's commitment to gaming as an advertising channel, as more brands and marketers experience the value of in-game advertising and gaming strategies become a new standard in omnichannel campaigns.

Key Points:

For over 20 years, Shanman has led emerging revenues at the crossroads of media and technology, from early stage to exit.
Most recently, he scaled and diversified revenue at Skai (FKA Kenshoo), ushering in the era of retail media.
As CTO, Arora brings over 20 years of experience managing ground breaking technology teams to Frameplay.
I look forward to being a part of the Frameplay team as we continue to raise the bar for in-game advertising."

TASTEMADE TEAMS UP WITH WALMART+ TO BRING TASTEMADE+ ALL-ACCESS PREMIUM CONTENT TO NEW FAN BASE

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Tuesday, October 17, 2023

Partnership, Meal, Walmart, Life, Distribution, DIY, Tastemaker, NWA All Access, Grocery store, Tastemade

SANTA MONICA, Calif., Oct. 17, 2023 /PRNewswire/ -- Today, modern media company, Tastemade, announced a new collaboration with Walmart+, offering a free subscription to Tastemade+, the streaming platform's all-access membership to award-winning food & lifestyle shows (ad-free and on demand). In addition, members will have exclusive access to 12,000+ mouth-watering recipes, cooking & DIY videos, meal plans, events, and more.

Key Points:

In addition, members will have exclusive access to 12,000+ mouth-watering recipes, cooking & DIY videos, meal plans, events, and more.
Now, Walmart+ members will unlock six months of complimentary access to Tastemade+ , the streaming platform's all-access membership.
"We are thrilled to unlock the next iteration of our long-standing collaboration with Walmart by bringing Tastemade+ access to Walmart+ members," said Taylor Shwide, Distribution & Partnerships Manager, Tastemade.
"We are in the business of turning viewers into doers, and we know that on-demand content continues to grow in popularity.

TASTEMADE DEBUTS BREAKTHROUGH NEW SERIES, STREET SOMM HOSTED BY "WOLF OF WINE" JERMAINE STONE

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Monday, September 25, 2023

Constellation, Constellation Brands, Wolf, Travel, Food, Wine & Spirits, Partnership, Culture, Meal, Tastemade, Prisoner, LOS, Wine, Restaurant, Rock (geology)

LOS ANGELES, Sept. 25, 2023 /PRNewswire/ -- Today, modern media company, Tastemade, premieres their newest original series, Street Somm. In partnership with premium wine and spirits leader, Constellation Brands, Street Somm follows Wine Expert Jermaine Stone – also known as "The Wolf of Wine" – as he travels the country to explore mouth-watering eats, learns the story behind them, and finds unexpected wine pairings around every corner. The series premieres on September 25th at 7:00pm on the Tastemade streaming channel.

Key Points:

The series premieres on September 25th at 7:00pm on the Tastemade streaming channel .
Each episode features a food expert from that city who takes Jermaine to explore its unique culture that influences its food and wine.
Along the way, Stone is introduced to chefs who break the mold and create unforgettable dining experiences that are distinctive to each city.
"The same way that I've blended cultures on my podcast, Wine and Hip Hop, I get to blend wine and cuisines across the country in Street Somm," says Jermaine.

EMMY-WINNING CHEF FRANKIE CELENZA TAKES VIEWERS ON A CULINARY ROAD TRIP ACROSS AMERICA IN THE NEW TASTEMADE SHOW, WORTH THE HYPE

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Wednesday, September 6, 2023

Tastemade, City, LOS, Food, Adventure, Cooking, Restaurant, Hype, Frankie Celenza

LOS ANGELES, Sept. 6, 2023 /PRNewswire/ -- Today, lifestyle video company Tastemade premieres its newest series, Worth the Hype, hosted by Frankie Celenza, the Emmy® award-winning chef and host of the Tastemade hit series Struggle Meals. Throughout the season, Chef Frankie steps out of his kitchen and hits the road as the ultimate food travel guide to check out the most buzz-worthy food spots in different cities across the country and see for himself if they are actually worth the hype. From fabulous takeout, to tasty food trucks, to old standards, Frankie gives viewers an inside look at the pioneers creating and cooking the most innovative food that's definitely worth the hype. The series premieres September 6th at 7:00 p.m. on the Tastemade streaming channel.

Key Points:

Throughout the season, Chef Frankie steps out of his kitchen and hits the road as the ultimate food travel guide to check out the most buzz-worthy food spots in different cities across the country and see for himself if they are actually worth the hype.
From fabulous takeout, to tasty food trucks, to old standards, Frankie gives viewers an inside look at the pioneers creating and cooking the most innovative food that's definitely worth the hype.
The series premieres September 6th at 7:00 p.m. on the Tastemade streaming channel.
From trendy new restaurants to local mainstays, each episode will highlight a series of restaurants that tourists and natives alike need to try.

Westbrook and Pinterest Partner to Launch Innovative Branded Content Series

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Thursday, June 15, 2023

Advertising, Partnership, Samsung, Tastemade, Condé Nast Entertainment, Dream, Exposure, LOS, NYSE, Pinterest, Halloween

LOS ANGELES, June 15, 2023 /PRNewswire/ -- Westbrook Inc, the Los Angeles-based entertainment and media company, today announced a partnership with Pinterest Inc. (NYSE: PINS) to create branded content for Halloween and the winter holiday season. As the exclusive creative partner of Pinterest's holiday content series in late 2023, Westbrook's branded partnerships division, Westbrook Media, will create compelling content for advertisers to inspire people on Pinterest looking for the most popular holiday categories, from Halloween costumes to home decor to recipes.

Key Points:

The media company will produce branded content across Pinterest, including the platform's new Pinterest Premiere Spotlight ad solution, for Q4 holidays
LOS ANGELES, June 15, 2023 /PRNewswire/ -- Westbrook Inc , the Los Angeles-based entertainment and media company, today announced a partnership with Pinterest Inc. (NYSE: PINS) to create branded content for Halloween and the winter holiday season.
As the exclusive creative partner of Pinterest's holiday content series in late 2023, Westbrook's branded partnerships division, Westbrook Media, will create compelling content for advertisers to inspire people on Pinterest looking for the most popular holiday categories, from Halloween costumes to home decor to recipes.
As demand for video continues to rise, Westbrook is the latest of several media companies to partner with Pinterest to develop original programming, including Dotdash Meredith, Condé Nast Entertainment, and Tastemade.
"Pinterest has long established itself as the premier destination for inspiration, which makes the possibilities for branded content endless," said Brad Haugen, President of Westbrook Media.

Independent Streaming Alliance (ISA) Announces Formation

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Monday, June 12, 2023

The Independent Streaming Alliance (ISA) announced its official formation today.

Key Points:

The Independent Streaming Alliance (ISA) announced its official formation today.
The ISA is a procompetitive independent industry forum to proactively engage and work collaboratively with consumers, platforms, regulators, and media.
Together, the ISA founding companies offer over 2,200 independent streaming touchpoints, which generate more than half a billion hours of watch time every month, representing a diverse, highly engaged audience of consumers globally.
“Tastemade is proud to be on the leading edge of building a sustainable streaming industry.”
The ISA will continue to recruit members across the spectrum of independent ad-supported video streaming services distributed on televisions and other connected devices.

Decentralized Exchange Hashflow Appoints Andrew Saunders as First Chief Marketing Officer

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Tuesday, April 25, 2023

MIAMI, April 25, 2023 /PRNewswire/ -- Decentralized finance (DeFi) trading platform Hashflow today announced the appointment of Andrew Saunders as its first Chief Marketing Officer.

Key Points:

MIAMI, April 25, 2023 /PRNewswire/ -- Decentralized finance (DeFi) trading platform Hashflow today announced the appointment of Andrew Saunders as its first Chief Marketing Officer.
At Hashflow, Saunders will lead all marketing, growth, and communications efforts globally for the decentralized exchange (DEX).
Prior to Offchain Labs, he was on Amazon's Global Brand Marketing Team, where he helped build the tech giant's first Entertainment and Culture marketing practice globally.
The company recently surpassed $13 billion in total volume on the exchange, sparked in part by crossing the $1 billion trading volume threshold on Arbitrum.

Constellation Brands Forms Multi-Year, Multi-Million Dollar Partnership with Tastemade to Create First-of-its-Kind Content Studio

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Thursday, March 30, 2023

Constellation, Diamond, Partnership, Travel, Food, Life, Culture, Meal, Sale, LDA, Tastemade, SAN, Television, Architecture, Double diamond, Constellation Brands, NYSE, Wine, Video game, Liquor, SIMI

SAN FRANCISCO, March 30, 2023 (GLOBE NEWSWIRE) -- Constellation Brands, Inc. (NYSE: STZ), a leading beverage alcohol company, announced today that it has formed a multi-year, multi-million dollar partnership with Tastemade, a modern media company, to launch a first-of-its-kind content studio that will create and distribute social and streaming content to drive consumer engagement globally for Constellation Brands Wine & Spirits.

Key Points:

“Constellation + Tastemade Studios” launches to move the wine & spirits category forward through a modern, video-led marketing approach to engage consumers globally.
“Street Somm,” an original series following a sommelier’s travels and meals across the U.S., will premiere on the Tastemade streaming channel this year.
SAN FRANCISCO, March 30, 2023 (GLOBE NEWSWIRE) -- Constellation Brands, Inc. (NYSE: STZ), a leading beverage alcohol company, announced today that it has formed a multi-year, multi-million dollar partnership with Tastemade, a modern media company, to launch a first-of-its-kind content studio that will create and distribute social and streaming content to drive consumer engagement globally for Constellation Brands Wine & Spirits.
Constellation Brands Wine & Spirits is building a bold and innovative, high-end wine and spirits company with distinctive brands and products, delivering exceptional consumer experiences.

Tastemade Announces the Opening of Tastemade Me Tacos, the Company's First-Ever US-Based Restaurant from Chef Wes Avila at Citizens New York Food Hall in New York City

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Thursday, March 9, 2023

NEW YORK, March 9, 2023 /PRNewswire/ -- Modern media company, Tastemade, announces today the opening of its first-ever US-based restaurant, Tastemade Me Tacos, expanding the food and lifestyle brand into a hybrid in-person and delivery dining experience in New York City from acclaimed Chef Wes Avila, founder of the popular food truck, Guerrilla Tacos, and the owner of and chef at Angry Egret Dinette in Los Angeles. The takeout and delivery restaurant at the Citizens New York food hall is brought to life in partnership with C3 (Creating Culinary Communities) by SBE, a fast-growing food tech platform.

Key Points:

Tastemade Me Tacos marks the first time that Avila's food will be available in New York City.
We're thrilled to have best-in-class partners in C3 and to bring Chef Wes Avila to New York City for the first time."
"I'm very excited to partner with two industry leaders to bring Tastemade Me Tacos to life," says Chef Wes Avila.
at Citizens New York Food Hall at Manhattan West (398 10th Ave, New York, NY 10001).