McKinney acquires August United, a leading influencer marketing agency
DURHAM, N.C., Jan. 25, 2023 /PRNewswire/ -- Creative and media agency McKinney announces today that it has acquired August United. August United is a top 10 influencer marketing agency, previously owned by Audacious Studios. Headquartered in Phoenix, Arizona, they provide full-service influencer marketing capabilities from strategy to partnership management to content development and implementation. In addition, McKinney will also acquire the performance media arm of Audacious Studios, called Tailwind, to bolster its integrated offering. The move allows McKinney to continue to deliver a modern ecosystem for clients, with all capabilities under a single management team and P&L.
- August United is a top 10 influencer marketing agency, previously owned by Audacious Studios.
- Headquartered in Phoenix, Arizona, they provide full-service influencer marketing capabilities from strategy to partnership management to content development and implementation.
- In addition, McKinney will also acquire the performance media arm of Audacious Studios, called Tailwind, to bolster its integrated offering.
- "Influencers are at the core of that growth, and as a result influencer marketing is becoming a more integral part of our clients' marketing plans.