Women Find Inspiration to Reclaim Financial Independence in New PSAs from AARP and the Ad Council
[1] To address this confidence gap, AARP and the Ad Council have teamed up to launch "We Say Save It" PSAs to empower women to prioritize their financial wellbeing in retirement.
- [1] To address this confidence gap, AARP and the Ad Council have teamed up to launch "We Say Save It" PSAs to empower women to prioritize their financial wellbeing in retirement.
- Launching October 21, "We Say Save It" is designed for middle-income women seeking inspiration to begin or continue their work toward financial security in retirement.
- This is the latest effort in AARP and the Ad Council's broader "Saving for Retirement" program, which launched in July 2017.
- Many women are unfortunately told to hold back when it comes to talking about money," said Michelle Hillman, Chief Campaign Development Officer at the Ad Council.