Nutri-Tech Start-up Novella Debuts New Line of Whole-Cell Cultivated Berry Phytonutrients
MODIIN, Israel, Oct. 4, 2023 /PRNewswire/ -- Nutri-Tech start-up Novella, Ltd. unveils prototypes of its new line of berry-derived bioactives. Charting a new course in the nutraceuticals industry, the start-up is in the advanced stages of developing intact-cell berry compounds grown outside of the plant using novel, precision-controlled-environment technology. The cutting-edge platform will ease some of the bottlenecks in the supply for high-demand berry ingredients within the global supplement space. The company will exhibit at SupplySide West; October 23-27, 2023, Las Vegas, booth # 1328.
- MODIIN, Israel, Oct. 4, 2023 /PRNewswire/ -- Nutri-Tech start-up Novella , Ltd. unveils prototypes of its new line of berry-derived bioactives.
- The cutting-edge platform will ease some of the bottlenecks in the supply for high-demand berry ingredients within the global supplement space.
- Novella has opened a new facility comprising both its operational headquarters and a state-of-the-art pilot plant to accelerate the cultivation of whole-berry fruit cells from five varieties.
- Cultivation of the intact-cells in a precision precision-controlled environment preserves the integrity of the whole phytonutrients in the berries.