Redken Debuts Times Square 3D Billboard with Augmented Reality Virtual Try-On For New Acidic Color Gloss Collection
NEW YORK, April 3, 2024 /PRNewswire/ -- Redken, the #1 Prestige Hair Brand and #1 Pro Hair Brand in the U.S.*, continues its 60-year legacy at the forefront of innovation in the beauty industry with the debut of a new interactive Times Square billboard showcasing the Acidic Color Gloss Collection, beginning its rollout today. Now, consumers can experience Times Square from anywhere in the US, and share on their social media channels.
- Now, consumers can experience Times Square from anywhere in the US, and share on their social media channels.
- Launched in January 2024, the Acidic Color Gloss range takes a scientific approach to color-care by extending and providing salon-like shine from home.
- The AR filter provides users with the glass-like shine of Redken's Acidic Color Gloss treatment, telling the story of the new collection in a larger-than-life display for Times Square revelers.
- The Acidic Color Gloss collection utilizes some of our most advanced technology yet to provide long-lasting color vibrancy and lock in intense molecular-level shine – and the results truly speak for themselves.