2021 NEXTGEN TV Marketing Campaign Shows Increasing Consumer Interest and Purchase Intent
WASHINGTON, March 30, 2022 /PRNewswire/ -- New NEXTGEN TV advertising, including Dolby commercials from its latest marketing campaign which debuted on local television stations across the U.S., is resonating strongly with consumers.
- Recent research conducted by Magid, in conjunction with Dolby and the Pearl TV business group, tested the new marketing campaign in seven of the markets on the service delivering live, over-the-air TV.
- "This effort reveals not only the value and adoption of NEXTGEN TV by broadcast stations, but how consumers' increased awareness and interest in NEXTGEN TV is influencing their future purchase considerationsno matter what content configurations or streaming platforms already exist in the household," said Pearl TV Managing Director Anne Schelle.
- "We anticipate with additional TV manufacturers and retail participation in this brand campaign, consumer adoption will increase exponentially.
- A critical element of the campaign, which will be extended through 2022 with new creative, is the NEXTGEN TV logo.