MADD Canada

Protecting Teens From Impaired Driving - MADD Canada and NSLC Team Up To Present Unique Education Program

Retrieved on: 
Tuesday, November 22, 2022

The School Program opens a dialogue with young people about the dangers and consequences of impaired driving, and, most importantly, how they can avoid and prevent it, said MADD Canada National President Jaymie-Lyne Hancock.

Key Points: 
  • The School Program opens a dialogue with young people about the dangers and consequences of impaired driving, and, most importantly, how they can avoid and prevent it, said MADD Canada National President Jaymie-Lyne Hancock.
  • Every year, MADD Canada produces a new School Program to educate students in Grades 7 12 about the risks of impaired driving, and to encourage them to never put themselves at risk by driving impaired or riding with an impaired driver.
  • MADD Canadas 2022-2023 English School Program, titled Final Play, and French School Program, titled Dtour, are being delivered to Nova Scotia schools now.
  • As a Provincial Sponsor, NSLC is sponsoring 65 presentations, bringing the sober driving message to thousands of middle and high school students.

Media Advisory – Preventing Impaired Driving By Youth - MADD Canada and NSLC Screen New English School Program at Halifax Junior School

Retrieved on: 
Thursday, November 17, 2022

MADD Canadas 2022-2023 English School Program, titled Final Play, and French School Program, titled Dtour, are being delivered to Nova Scotia schools, with NSLC directly sponsoring 65 presentations this year.

Key Points: 
  • MADD Canadas 2022-2023 English School Program, titled Final Play, and French School Program, titled Dtour, are being delivered to Nova Scotia schools, with NSLC directly sponsoring 65 presentations this year.
  • Media are welcome to attend a special screening of Final Play at Gorsebrook Junior High School and speak with special guests, students and staff.
  • Every year, with the support of sponsors such as NSLC, MADD Canada produces a new School Program to educate students in Grades 7 12 about the risks of impaired driving.
  • To see a clip of MADD Canadas School Program: https://maddyouth.ca/school-program/
    To RSVP for the event or to arrange an interview with a MADD Canada spokesperson, contact:

National Sober Driving Holiday Awareness Campaign Launches in Montreal

Retrieved on: 
Tuesday, November 1, 2022

Today, his mother Odette Lachance joins MADD Canada and MADD Montreal to launch the 2022 Project Red Ribbon campaign to prevent impaired driving during the upcoming holiday season.

Key Points: 
  • Today, his mother Odette Lachance joins MADD Canada and MADD Montreal to launch the 2022 Project Red Ribbon campaign to prevent impaired driving during the upcoming holiday season.
  • With the holiday season being one of the busiest times on most social calendars, the risk for impaired driving is high.
  • Project Red Ribbon reminds Canadians about the importance of always driving sober, or planning ahead for a sober ride home if alcohol, cannabis or other drugs are being consumed.
  • That is why we host our Project Red Ribbon campaign every year, said MADD Canada National President Jaymie Lyne Hancock.

Media Advisory - Family Of Young Man Killed By Impaired Driver To Join MADD Canada In Montreal To Launch National Sober Driving Holiday Campaign

Retrieved on: 
Monday, October 31, 2022

On November 1st, his mother Odette Lachance will join MADD Canada and MADD Montreal to launch the 2022 Project Red Ribbon campaign to prevent impaired driving during the upcoming holiday season.

Key Points: 
  • On November 1st, his mother Odette Lachance will join MADD Canada and MADD Montreal to launch the 2022 Project Red Ribbon campaign to prevent impaired driving during the upcoming holiday season.
  • The holiday season is one of the busiest times on most social calendars.
  • Project Red Ribbon reminds Canadians about the importance of always driving sober, or planning ahead for a sober ride home if alcohol, cannabis or other drugs are being consumed.
  • Media are invited to attend the national launch and medal presentation:
    Centre St-Pierre Room 200 (Laure-Gaudreault) - 1212 Panet St., Monteal, QC
    Traditional red ribbon cutting.

MADD Canada and PEI Liquor Team Up To Protect Youth From Impaired Driving

Retrieved on: 
Thursday, October 27, 2022

Every year, MADD Canada produces a new School Program to educate students in Grades 7 12 about the risks of impaired driving, and to encourage them to never put themselves at risk by driving impaired or riding with an impaired driver.

Key Points: 
  • Every year, MADD Canada produces a new School Program to educate students in Grades 7 12 about the risks of impaired driving, and to encourage them to never put themselves at risk by driving impaired or riding with an impaired driver.
  • MADD Canada and Provincial Sponsor PEI Liquor are highlighting the programs provincial tour with a special screening for students at East Wiltshire Intermediate School today.
  • PEI Liquor is bringing the sober driving message to thousands of students by directly sponsoring 20 presentations.
  • The PEI Liquor Control Commission is proud to partner with MADD Canada to engage young people in this important conversation about the dangers and consequences of driving impaired, said The Honourable Mark McLane, Minister of Finance and Minister responsible for PEI Liquor Control Commission.

Media Advisory: Family of Young Man Killed by Impaired Driver to Join MADD Canada in Montreal to Launch National Sober Driving Holiday Campaign

Retrieved on: 
Thursday, October 27, 2022

On November 1st, his mother Odette Lachance will join MADD Canada and MADD Montreal to launch the 2022 Project Red Ribbon campaign to prevent impaired driving during the upcoming holiday season.

Key Points: 
  • On November 1st, his mother Odette Lachance will join MADD Canada and MADD Montreal to launch the 2022 Project Red Ribbon campaign to prevent impaired driving during the upcoming holiday season.
  • The holiday season is one of the busiest times on most social calendars.
  • Project Red Ribbon reminds Canadians about the importance of always driving sober, or planning ahead for a sober ride home if alcohol, cannabis or other drugs are being consumed.
  • To RSVP for the event, please contact:
    Deb Kelly, MADD Canada Communications Manager at 1-800-665-6233, ext.

MADD Canada National Scan Consults Police To Assess Testing Measures for Impaired Driving

Retrieved on: 
Tuesday, October 25, 2022

In an effort to assess the usage and barriers to usage of the testing measures to detect impaired driving, MADD Canada consulted with police services across the country.

Key Points: 
  • In an effort to assess the usage and barriers to usage of the testing measures to detect impaired driving, MADD Canada consulted with police services across the country.
  • The National Scan: An Enforcement Level Review of Bill C-46 and Canadas Impaired Driving Testing Regime identifies potential shortfalls with usage and implementation of the existing testing regime, provides insights and proposes improvements.
  • MADD Canada believes police services should run pilot projects to assess the role of roadside oral fluid testing in their testing regimes.
  • MADD Canada is a national, charitable organization that is committed to stopping impaired driving and supporting the victims of this violent crime.

Media Advisory: MADD Canada and PEI Liquor Screen New School Program at East Wiltshire Intermediate School

Retrieved on: 
Monday, October 24, 2022

Final Play, MADD Canadas new School Program, will be delivered at schools around the province, with PEI Liquor directly sponsoring 20 screenings this year.

Key Points: 
  • Final Play, MADD Canadas new School Program, will be delivered at schools around the province, with PEI Liquor directly sponsoring 20 screenings this year.
  • The Honourable D. Mark V. McLane, Minister of Finance and Minister responsible for PEI Liquor Control Commission will be attending a special screening of the program at East Wiltshire Intermediate School on Thursday and speaking with students.
  • Every year, with the support of sponsors such as PEI Liquor, MADD Canada produces a new School Program to educate students in Grades 7 12 about the risks of impaired driving.
  • To see a clip of MADD Canadas School Program: https://maddyouth.ca/school-program/
    To RSVP for the event or to arrange an interview with a MADD Canada spokesperson, contact:
    Shayla Morag Steeves, MADD Canada Atlantic Regional Manager, 1-866-798-6233 or [email protected]

Manitoba Victim of Impaired Driving Honoured on Mobile Road Safety Campaign by KAG Canada and MADD Canada

Retrieved on: 
Tuesday, October 18, 2022

WINNIPEG, Manitoba, Oct. 18, 2022 (GLOBE NEWSWIRE) -- KAG Canada, the Canadian division of The Kenan Advantage Group Inc., is marking the 10th anniversary of its mobile road safety campaign with MADD Canada by honouring a Manitoba victim of impaired driving on its latest truck trailer decals.

Key Points: 
  • WINNIPEG, Manitoba, Oct. 18, 2022 (GLOBE NEWSWIRE) -- KAG Canada, the Canadian division of The Kenan Advantage Group Inc., is marking the 10th anniversary of its mobile road safety campaign with MADD Canada by honouring a Manitoba victim of impaired driving on its latest truck trailer decals.
  • The decal will be placed on 20 KAG Canada truck trailers that travel regularly throughout Canada, and are seen by thousands of motorists each day.
  • The new decals are the latest in the ongoing mobile safety campaign that KAG Canada launched in 2012.
  • MADD Canada (Mothers Against Drunk Driving) is a national, charitable organization that is committed to stopping impaired driving and supporting the victims of this violent crime.

Media Advisory – KAG Canada and MADD Canada Memorialize Manitoba Victim of Impaired Driving in Road Safety Campaign

Retrieved on: 
Friday, October 14, 2022

KAG Canada, the Canadian service group for The Kenan Advantage Group, Inc., and MADD Canada are honouring Beryl Hansens memory as part of an ongoing mobile safety campaign.

Key Points: 
  • KAG Canada, the Canadian service group for The Kenan Advantage Group, Inc., and MADD Canada are honouring Beryl Hansens memory as part of an ongoing mobile safety campaign.
  • The campaign raises awareness about the impact of impaired driving while engaging the public to help police take impaired drivers off the roads before a deadly crash occurs.
  • This year marks the 10th anniversary of the mobile safety campaign started by KAG Canada, the largest niche bulk commodity hauler in Canada.
  • In all, 260 of KAG Canadas truck trailers have photos of impaired driving victims, along with the call 911 message.