Meltwater unveils their digital-first brand campaign, Guesswork Doesn’t Work, to demonstrate the importance of data-driven decisions
The campaign underscores the importance of data-backed strategies for teams to connect with their target audiences, understand the holistic impact of their work and ultimately drive ROI.
- The campaign underscores the importance of data-backed strategies for teams to connect with their target audiences, understand the holistic impact of their work and ultimately drive ROI.
- Only 48% of business decisions are made based on quantitative data analysis as compared to other factors such as experience, “gut feeling,” or opinions.
- By partnering with a media and social intelligence solution like Meltwater, companies don't have to leave their strategies up to guesswork.
- That is where Meltwater comes in – turning data into insights, and making them accessible across teams, levels, and geographies,” said Jenny Force, VP of Marketing at Meltwater.