AlgoriX Partners with HUMAN To Battle Ad Fraud and Improve Inventory Quality
This partnership protects AlgoriX from programmatic ad fraud and ensures that only quality inventory reaches real humans across their CTV, and mobile, supply.
- This partnership protects AlgoriX from programmatic ad fraud and ensures that only quality inventory reaches real humans across their CTV, and mobile, supply.
- Programmatic ad spend continues to grow and is expected to reach $383B worldwide by 2025 making it imperative for ad tech platforms to prioritize their efforts in preventing ad fraud and ensuring high-quality inventory.
- In response to the escalating sophistication of industry-wide fraudulent activities, AlgoriX strategically adopts HUMAN’s Programmatic Ad Fraud Defense to provide post-bid detection to counter evolving threats and fortify the company's protective measures.
- We’ve partnered with HUMAN to remove sources of fraud and ensure publishers and advertisers can spend media dollars with confidence,” said Frederic Liow, Revenue Growth & Strategy SVP at AlgoriX.