66% OF GEN Z CONSUMERS PLAN TO CELEBRATE VALENTINE’S DAY – MORE THAN ANY OTHER GENERATION, NUMERATOR REPORTS
Overall, 61% of consumers plan to celebrate Valentine’s Day, with gift giving and dining out the top ways to celebrate.
- Overall, 61% of consumers plan to celebrate Valentine’s Day, with gift giving and dining out the top ways to celebrate.
- Gen Z is the generation most likely to say they will celebrate Valentine’s Day 2024.
- Overall, 61% of consumers (+4 points from 2023) plan to celebrate the holiday, with Gen Z and Millennials even more likely to say they will celebrate (66% and 64%, respectively).
- 39% of celebrators plan to go out to eat to celebrate Valentine’s Day – more than any other holiday surveyed.