Trout Unlimited

• Over the past century, participation has declined in some activities, such as hunting, and increased in others, like bird-watching.
• As scholars who think about organizational theory, management and entrepreneurship, we are interested in understanding effective ways to promote social change.
• We found that since its founding in 1959, Trout Unlimited has pursued a unique type of social change.
• In our view, this strategy offers a powerful example of energizing social change through care, rather than disruptive strategies that emphasize power, anger and fearmongering.

A sport that inspires devotion

• Trout Unlimited was founded in 1959 on the banks of Michigan’s Au Sable River with the aim of building a strong conservation ethic among anglers.
• Today, the group has more than 300,000 members spanning hundreds of local chapters across the U.S.
• It’s a sport that combines deep knowledge of a specific location with time-honored techniques.

Fly-fishing and stewardship

• For Trout Unlimited, that meant subtly removing harvesting practice from images of fly fishing, while simultaneously reinforcing anglers’ deep connections to rivers.
• Editors of “Trout” scrubbed away images of harvesting gear, such as creels, stringers and spears.
• Instead, they featured photos of trout being safely released and of caught fish remaining underwater in their environment.
• Editors included poetry and sermonettes in the magazine that modeled normative values of conservation and catch and release practices.

Caring for fishing grounds

• Americans were recognizing that industrial development was harming precious natural resources, including fishing grounds.
• Dam construction, particularly in Western states, was blocking fish passage, preventing trout and salmon from swimming upstream to their spawning grounds.
• Trout Unlimited framed these efforts as supporting fly fishing through positive change.

An inclusive message

• We see the organization as an important model in a world driven by social media algorithms that amplify negative emotions.
• In our view, driving change through actions that represent love and care, rather than anger and shame, could engage more people in tackling major social challenges.
• Nonetheless, the key takeaway for us from Trout Unlimited’s work is that social change doesn’t have to vilify in order to succeed.

• (Graphic: Business Wire)
  “For all of us at Tractor Supply, Life Out Here represents not only a lifestyle, but a way of life.
• “As we mark our 85th anniversary, Tractor Supply remains fiercely committed to preserving Life Out Here for future generations.
• In celebration of Earth Week, Tractor Supply invited its Store Support Center Team Members to participate in various planting and clean-up events.
• To view the 2022 Stewards of Life Out Here Tear Sheet and learn more about the company’s sustainability strategy, visit Tractor Supply’s Stewardship page , Facebook , Instagram or TikTok .

• CyrusOne Inc. (NASDAQ: CONE), a premier global data center real estate investment trust (REIT), announces its second net-positive water data center at the Companys Carrollton, TX location.
• The Carrollton data center is the single largest CyrusOne data center in the United States and is located in a high-water stress region as designated by the World Resources Institute.
• Through Water Restoration Credits, CyrusOne is supporting innovative projects on the Upper Rio Grande region that help farmers, agencies, and water managers restore water flows.
• The Carrollton project is the next step toward our effort to become net water positive in high water stress regions across the companys global data center portfolio.