Matrix Solutions Announces Acceleration of its Media Sales Gateway with Investment from Gray Television, Hearst Television, Graham Media, and CoxReps
PITTSBURGH, March 31, 2022 /PRNewswire-PRWeb/ -- Matrix Solutions, the leader in global media revenue management technology, announced today the next-phase development of its Media Sales Gateway with investment and expertise from partnerships with Gray Television, CoxReps, Graham Media, and Hearst Television. Cox Enterprises' Videa software will serve as the initial back-end technology for traditional linear spot and all future development will be built on Azure with an open architecture. The Media Sales Gateway, named Admiral, will be a sell-side tool that provides both the infrastructure and workflows to automate converged advertising sales, from demand through order fulfillment, including digital and OTT inventory, traditional spot, and impression-based/dynamic ad insertion for live linear.
- Matrix Solutions announces today the next-phase development of its Media Sales Gateway with investment and expertise from partnerships with Gray Television, CoxReps, Graham Media, and Hearst Television.
- PITTSBURGH, March 31, 2022 /PRNewswire-PRWeb/ -- Matrix Solution s , the leader in global media revenue management technology, announced today the next-phase development of its Media Sales Gateway with investment and expertise from partnerships with Gray Television , CoxReps , Graham Media , and Hearst Television .
- "Matrix has proven to be a trustworthy partner with in-depth media sales expertise and a shared goal of advancing our industry through collaboration.
- Matrix Solutions is a forward-thinking technology company that empowers the media ad sales world with intelligence, technology, and expertise.