Boohoo Group Maximizes Personalization Across Its Site and Mobile Apps With AI-Powered Search and Merchandising From Bloomreach
Bloomreach , the platform fueling limitless e-commerce personalization, today announced it has expanded its relationship with Boohoo Group, a leading online fashion group.
- Bloomreach , the platform fueling limitless e-commerce personalization, today announced it has expanded its relationship with Boohoo Group, a leading online fashion group.
- Already a customer of Bloomreach’s omnichannel marketing automation with built-in CDP capabilities, Boohoo will now introduce AI-powered search and merchandising from Bloomreach across a number of its brands, including PrettyLittleThing, Boohoo, BoohooMAN, and Karen Millen.
- “The ability to use first party data to extend personalization from our marketing campaigns to our on-site and in-app search and merchandising experience is a game changer.
- Now, with Bloomreach’s e-commerce search and merchandising, Boohoo will be able to extend that personalization further into the customer journey.