NielsenIQ BASES Announces The 2022 Design Impact Award Winners
NielsenIQ is pleased to announce the 2022 recipients of the seventh annual NielsenIQ BASES Design Impact Awards for the consumer-packaged goods (CPG) industry.
- NielsenIQ is pleased to announce the 2022 recipients of the seventh annual NielsenIQ BASES Design Impact Awards for the consumer-packaged goods (CPG) industry.
- This years winners include brands that delivered innovative and creative packaging with design concepts that reflected brand vision while supporting the shopper journey.
- In addition to evaluating RMS data, NielsenIQ conducted a behavioral survey of 15,000 shoppers to assess individual entries across the shopper journey.
- The winners of the 2022 NielsenIQ BASES Design Impact Award* are:
Lusine Sliced Multigrain Bread (Parent Company: Almarai; Country: Saudi Arabia)
Coors Light Beer (Parent Company: Molson Coors Beverage Company; Design Agency: Soulsight; Country: United States)
Brooke's Oros Beverages (Parent Company: Tiger Brands; Design Agency: Just Design; Country: South Africa)
Cadbury Old Gold Chocolate (Parent Company: Mondelez International; Design Agency: Bulletproof; Country: Australia)
Lucozade Energy Drink (Parent Company: Suntory; Country: United Kingdom)
Nescaf Artesano Coffee (Parent Company: Nestl; Country: Colombia)
SSENSE Herbal Tea (Parent Company: SSENSE; Design Agency: Pigeon; Country: Canada)
Speed Stick & Lady Speed Stick (Parent Company: Colgate-Palmolive; Design Agency: Dragon Rouge BZ; Country: Mexico)
Lay's Potato Chips (Parent Company: PepsiCo; Design Agency: PEP Global Design Team; Country: South Africa)
Learn more about our package design research solutions, the NielsenIQ BASES Design Impact Award, and learnings from this years winners by visiting the BASES Design Impact Award web page.