Equativ Enhances Curation Offering to Drive Greater Addressability in a Changing Identity Landscape
PARIS and NEW YORK, April 15, 2024 /PRNewswire/ -- Equativ, the global independent ad tech company, today announced the latest enhancements on Equativ Buyer Connect (EBC), a self-serve curation platform built for control and simplicity. EBC provides agencies, data providers, and media owners with an all-inclusive toolkit for creating, enriching, and scaling media products that can help amplify performance and grow their businesses. Following significant investment in the past year, and with the increasing importance of controlled media buying solutions due to the loss of third-party cookies, the platform now offers expanded addressability options, facilitating more direct, efficient, and transparent transactions for both buyers and sellers.
- Equativ Buyer Connect (EBC) platform levels up programmatic efficiency, combining innovative curation tools with first-party data to streamline unique deal creation.
- PARIS and NEW YORK, April 15, 2024 /PRNewswire/ -- Equativ , the global independent ad tech company, today announced the latest enhancements on Equativ Buyer Connect (EBC), a self-serve curation platform built for control and simplicity.
- The extended offering also boasts a host of features driving innovation at scale and unlocking competitive differentiation using bespoke media products.
- In the near future, the addition of immediate campaign activation capabilities will see Equativ become the only end-to-end curation platform.