Cadent Gas

Cadent Adds Proximic by Comscore to Cadent Aperture Platform for Enhanced ID-Based Audience Targeting

Retrieved on: 
Tuesday, October 31, 2023
Intelligence, EVP, Cadent, CTV, Business development, Habit, Aperture, Television, Data, Advertising, DSP, Comscore, Cadent Gas, IDS, Partnership, Privacy, Proximic, SCOR, GM

NEW YORK, Oct. 31, 2023 /PRNewswire/ -- Cadent, the largest independent solutions provider for advanced TV advertising, and Proximic by Comscore, a division of Comscore, Inc. (NASDAQ: SCOR) and leading provider of audience and content targeting solutions for programmatic activation, today announced a two-part partnership, beginning with the now live integration of Proximic by Comscore's ID-based audience suite into Cadent Aperture Platform. The second phase will integrate Proximic by Comscore's Predictive Audiences and content targeting tools into the Aperture Converged TV DSP.

Key Points: 
  • The second phase will integrate Proximic by Comscore's Predictive Audiences and content targeting tools into the Aperture Converged TV DSP.
  • This partnership combines the capabilities of Aperture Platform and Proximic by Comscore to provide enhanced ID-based and ID-free audience targeting across linear and advanced TV, including addressable TV and CTV viewership audiences.
  • "By integrating Proximic by Comscore, we are enabling holistic targeting and measurement with their syndicated and custom audience segments."
  • Following the launch of Proximic by Comscore's ID-based audience suite in the Cadent Aperture Platform this fall, additional Predictive Audiences and content targeting tools are set to roll out in the coming months.

Cadent Introduces Aperture MX to Directly Connect Advertisers and Publishers

Retrieved on: 
Wednesday, October 18, 2023
DOOH, Cadent, MX, CTV, SVP, Aperture, Advertising, QPS, Growth, Cadent Gas, Basis Technology, Ecosystem, Entertainment Studios, OLV, Video game, Camera, Television

The newest product within Cadent Aperture Platform, MX increases transparency between publishers and advertisers, makes it easier to activate and optimize cross-screen campaigns, and gives publishers the ability to generate more revenue through Cadent's extensive demand-side relationships.

Key Points: 
  • The newest product within Cadent Aperture Platform, MX increases transparency between publishers and advertisers, makes it easier to activate and optimize cross-screen campaigns, and gives publishers the ability to generate more revenue through Cadent's extensive demand-side relationships.
  • "Aperture MX responds to these challenges by bridging the gap between advertisers and publishers with purpose-built, data-driven solutions."
  • Building on Cadent's traditional TV buying expertise and cutting-edge programmatic technology, Aperture MX provides advertisers with premium inventory sourced directly from the publisher.
  • Aperture Viewer Graph connects devices to households, enabling cookieless optimizations for buy-side audiences across Aperture MX to deliver greater scale and precision against an advertiser's target audience.

Cadent and Catalina Expand Partnership to Deliver and Measure Highly Targeted, Data-Driven TV & CTV Advertising

Retrieved on: 
Tuesday, May 2, 2023
NBCUniversal, Advertising, Meat, Partnership, Marketing, CPG, CTV, Applegate, NBC, Thought, Market, Growth, Universal, SVP, Cadent Gas, Cadent

NEW YORK and ST. PETERSBURG, Fla., May 2, 2023 /PRNewswire/ -- Cadent, the largest independent platform for advanced TV advertising, and Catalina, a leader in shopper intelligence and highly targeted media, have signed a new multi-year agreement establishing Cadent as Catalina's preferred platform for executing linear, addressable and connected TV (CTV) ad campaigns for consumer packaged goods (CPG) brands, and Catalina as Cadent's preferred CPG data, audience, and measurement provider.

Key Points: 
  • Through this expanded partnership, Cadent and Catalina can help our shared customers demonstrably grow their business.
  • Cadent and Catalina will support shared and new customers through this expanded partnership as they grow their business through data-driven linear TV and CTV advertising, which continue to dramatically expand.
  • Already, Cadent and Catalina have been jointly recognized as winners of the 2022 AdExchanger Award for the "Best Data-Driven TV Campaign."
  • "We're excited to expand our partnership with Cadent to deliver unparalleled solutions for data-driven TV advertising," said Brian Dunphy, SVP of Data Services & Strategic Partnerships at Catalina.

Cadent and 605 Partner to Drive Outcomes and Return on Ad Spend for Marketers

Retrieved on: 
Wednesday, December 14, 2022
Data, ROI, Environment, EVP, Cadent Gas, Partnership, Advertising, Privacy, Consumer, OTT, ACR, GVP, Multimedia, GM, Business development, Account manager, Television, Sales, Cadent

This partnership enables Cadent's portfolio of clients to gain insight into metrics that matter for their campaigns, while measuring the true ROI of their ad spend.

Key Points: 
  • This partnership enables Cadent's portfolio of clients to gain insight into metrics that matter for their campaigns, while measuring the true ROI of their ad spend.
  • Cadent delivers cross-screen TV advertising to 120 million US households across 200+ MVPDs and 92 cable networks, 1,100 broadcast stations, and 100+ OTT networks.
  • We provide marketers, agencies, operators, and media owners with data-driven solutions for buying and selling TV advertising.
  • 605 delivers fast, unbiased and actionable insights to the marketplace at scale, allowing clients to maximize media spend and transact with confidence.

Custodian REIT plc : Appointment of Non-Executive Director

Retrieved on: 
Tuesday, June 7, 2022
National Grid, Association of Corporate Treasurers, Company, Listing Rules, MAR, Cadent Gas, CLS Holdings, LSE, Arthur Andersen, Vulnerability and Risk Committee, Financial Conduct Authority, Retirement, Non-executive director, Sale, Treasury, Board of directors, Association, Board, AGM, Pension, Audit committee, Audit, National, Risk, FTSE, Management, EU

Custodian REIT (LSE: CREI), the UK property investment company, is pleased to announce the appointment of a Non-Executive Director of the Company with effect from 6 June 2022.

Key Points: 
  • Custodian REIT (LSE: CREI), the UK property investment company, is pleased to announce the appointment of a Non-Executive Director of the Company with effect from 6 June 2022.
  • Malcolm Cooper has been appointed as independent Director and will join the Companys Audit and Risk, Nominations and ESG Committees.
  • Malcolm is currently a Non-Executive Director of Morgan Sindall Group plc, a FTSE 250 UK construction and regeneration business, Chairing its Audit and Responsible Business Committees.
  • He is also Senior Independent Director of MORhomes plc, Non-Executive Director and Audit Committee Chair at Southern Water Services Limited and Non-Executive Director and Audit and Risk Committee Chair at Local Pensions Partnership Investment.

Locusview Announces Two New Sales Executives

Retrieved on: 
Thursday, December 16, 2021
Atmos, Technology, Thames Water, ESB, Construction management, IGP, Industry, ClickSoftware Technologies, PECO, Time, DCM, United Kingdom, National Grid, CEO, Goal, Water, Commercial, WGL Holdings, Multimedia, Altrincham and Sale (UK Parliament constituency), Atmos Energy, Salesforce, Cadent Gas, Renewable energy, Arcuri

Joe's 22-year career at ClickSoftware and Salesforce allowed him to develop extensive utility and telecom business experience in concert with many key sales wins and consistent annual overachievement on sales goals.

Key Points: 
  • Joe's 22-year career at ClickSoftware and Salesforce allowed him to develop extensive utility and telecom business experience in concert with many key sales wins and consistent annual overachievement on sales goals.
  • We're applying many lessons learned and expanding the use of our technology into the UK, working closely with local organizations," said Shahar Levi, Locusview Co-Founder and CEO.
  • Locusview is a Digital Construction Management (DCM) platform that manages the entire infrastructure process for utilities, from planning to close-out.
  • Founded in 2014, Locusview enables all stakeholders to streamline data flow and manage the three crucial phases of infrastructure construction projects: planning, construction and close-out.

Cactus Announces Cadent Energy Partners’ Intention to Redeem CW Units and Distribute Shares

Retrieved on: 
Wednesday, June 16, 2021
Oil, Gas, Manufacturing, Energy, Other Energy, Engineering, Cadent, Financial markets, Companies, National Grid plc, Financial economics, The CW, Stock, Cadent Gas

Representatives of Cadent Energy Partners II, L.P. (Cadent) have informed Cactus, Inc. (the Company, Cactus, we, and our) that Cadent will transfer units representing limited liability company interests (CW Units) in Cactus Wellhead, LLC, together with the same number of shares of the Companys Class B common stock, to various Cadent-affiliated entities (the Cadent Transfer).

Key Points: 
  • Representatives of Cadent Energy Partners II, L.P. (Cadent) have informed Cactus, Inc. (the Company, Cactus, we, and our) that Cadent will transfer units representing limited liability company interests (CW Units) in Cactus Wellhead, LLC, together with the same number of shares of the Companys Class B common stock, to various Cadent-affiliated entities (the Cadent Transfer).
  • Following the Cadent Transfer, Cadent intends to redeem approximately 3.3 million CW Units in exchange for an equal number of shares of Class A common stock in the Company (the Cadent Redemption) and to distribute such shares of Class A common stock to its limited partners (the Cadent Distribution).
  • In connection with the Cadent Redemption, 3.3 million CW Units and an equal number of shares of Class B common stock will be cancelled.
  • The Company will receive no proceeds from the Cadent Transfer, the Cadent Redemption or the Cadent Distribution, and there will be no change in the combined number of voting shares of Cactus, Inc. outstanding.