Pixalate Releases Global Q4 2023 Connected TV (CTV) Device Market Share Report: Roku Leads North America CTV Market Share of Voice (SOV) at 55%
LONDON, UK, Feb. 22, 2024 (GLOBE NEWSWIRE) -- Pixalate , the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the Q4 2023 CTV Device Global Market Share Report .
- LONDON, UK, Feb. 22, 2024 (GLOBE NEWSWIRE) -- Pixalate , the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the Q4 2023 CTV Device Global Market Share Report .
- In this report, Pixalate’s research offers an in-depth analysis of CTV devices across significant global regions, including North America, Latin America (LATAM), and Europe, the Middle East and Africa (EMEA), and Asia-Pacific (APAC).
- Pixalate’s Global Q4 2023 CTV Device Market Share Report analyzes global data to break down the top CTV devices in each region by quarterly market share.
- Market Share of Voice (SOV) is calculated based on the percentage of programmatic ads sold on specific devices in each region during a quarter, as measured by Pixalate.