Ocean Spray Invites Everyone to Jiggle into the Season with "Power Your Holidays™" Creative Campaign
BOSTON, Oct. 17, 2022 /PRNewswire/ -- Ocean Spray Cranberries, Inc., the agricultural cooperative owned by more than 700 farmer families, today announced the Power Your Holidays™ campaign for this year's holiday season, introducing the infectiously wiggling, jiggling cranberry as the most powerful party guest in the house, taking the cranberry from a traditional side-dish to a bold center-stage table star. Developed by Ocean Spray AOR, Orchard Creative (NYC), and directed by Jeff Low, the creative campaign launches with a comedic spot featuring a bespoke track created by Mack Goudy Jr. of the legendary electronic dance group: The Detroit Grand Pubahs.
- Developed by Ocean Spray AOR, Orchard Creative (NYC), and directed by Jeff Low, the creative campaign launches with a comedic spot featuring a bespoke track created by Mack Goudy Jr. of the legendary electronic dance group: The Detroit Grand Pubahs.
- But this year, Ocean Spray wants everyone to feel that power.
- The "Power Your Holidays" campaign spot shows an all too familiar scene: a tense, bored family forced together in a formal dining room for a holiday dinner.
- Social and digital extensions of the campaign aim to invite America to jiggle with Ocean Spray this holiday season.