New Documentary Takes Hard Look at Tobacco Industry's Predatory Tactics for New Generations
WASHINGTON, Feb. 28, 2023 /PRNewswire/ -- Six years after his seminal short film "Black Lives/Black Lungs" documented the decades-long campaign transforming menthol into a Black cigarette, filmmaker and former Truth Initiative fellow Lincoln Mondy released today his follow-up documentary exposing the tobacco industry's manipulative efforts to skirt federal regulations. "Black Lives/Black Lungs: The Journey of a Stolen Leaf" unravels the industry's forward-looking strategy of protecting profits, subverting regulations, and maintaining influence through the promotion of e-cigarettes to hook a new generation to nicotine. The short film is available today for wide release on YouTube.
- "After exploring the connection between Black people and the tobacco industry with 'Black Lives/Black Lungs,' I knew there was more to the story that needed to be shared," stated Mondy.
- As colonizers pillaged and stole land from indigenous communities, they also stole their sacred plant, tobacco, turning it into a cash crop.
- After connecting Big Tobacco to colonization, slavery, and capitalism, Mondy takes viewers to the present by focusing on flavors and industry tactics as connective tissues tying traditional cigarettes and e-cigarettes together.
- Young people can join in taking action around tobacco and vaping as a social justice issue, visit thetruth.com/take-action .