OMG standard

As MFA Issues Puts Programmatic Curation Center Stage, Omnicom Media Group's SSP Standardization Initiative Assures Premium Inventory That Delivers on Value and Values Mandates

Retrieved on: 
Wednesday, October 18, 2023
Digital, CASA, NYSE, SSPS, CTV, Quality control, Prevalence, MFA, Omnicom Group, OMG, TAG, ROI, OMC, SSP, OMG standard, Magnite, Accountability, Interactive Advertising Bureau, Sales, Advertising

NEW YORK, Oct. 17, 2023 /PRNewswire/ -- Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) has launched an SSP Standardization Initiative to drive practices and capabilities that will increase advertiser ROI and brand safety for SSP investment by enabling buyers to curate premium inventory at scale. 

Key Points: 
  • Just four months after the SSP Standardization Initiative was launched, all six partners are enabled on at least half of the CASA-recommended capabilities, with multiple platforms approaching 90 percent enablement.
  • "CASA provides a clear framework for what is important to Omnicom to deliver higher value for their advertisers.
  • "Coalescing around CASA drives greater collaboration between the buy and sell side, bringing more clarity and confidence in the process.
  • "We see this initiative as very complimentary to the work we are carrying out at Tag Trustnet."

Omnicom Media Group Announces First-to-Market Commerce Audience Collaboration with Criteo and Clean Room Provider InfoSum

Retrieved on: 
Thursday, June 22, 2023
Omni, Partnership, OMC, Habit, SSP, OMG, Omnicom Group, Privacy, DSPS, GDP, Demand-side platform, Commerce, SSPS, OMG standard, NYSE, Online shopping, Retail, Criteo

CANNES, France, June 22, 2023 /PRNewswire/ -- Omnicom Media Group, the media services division of Omnicom Group Inc. (NYSE:OMC) today announced a collaboration with Criteo (NASDAQ: CRTO), the global commerce media company with the world's largest set of commerce signals, that will take commerce media to the next level by enabling  high precision, real-time targeting across all commerce channels and devices, and at any point in the purchase process.  

Key Points: 
  • Partnership with the World's Largest Set of Commerce Signals Connects Consumers Across Devices and Channels, Revealing Behaviors and Intent Across the Purchase Process
    CANNES, France, June 22, 2023 /PRNewswire/ -- Omnicom Media Group , the media services division of Omnicom Group Inc .
  • (NYSE:OMC) today announced a collaboration with Criteo (NASDAQ: CRTO), the global commerce media company with the world's largest set of commerce signals, that will take commerce media to the next level by enabling  high precision, real-time targeting across all commerce channels and devices, and at any point in the purchase process.
  • Working with clean room provider InfoSum, OMG and Criteo will match audience data from Omni, Omnicom's open source operating system, and client 1P data with Criteo's insights of shopping intent for more than 750 million daily active users - in a privacy-safe way  -  to reach the desired commerce audience with unparalleled precision and efficiency.
  • "The meteoric rise of retail media is inextricably linked to the rapid adoption of data clean room," says Brian Lesser, Chairman and CEO of Infosum.

Omnicom Media Group Issues Call-to-Action for Industry Adoption of CTV Standards

Retrieved on: 
Tuesday, November 2, 2021
Omni, Safety, Connected, Budget, Industry, AMC (TV channel), IP, PHD, Omnicom Group, Fraud, AMC, IAB, Adoption, NYSE, OMG, Gaps, OMD, OMG standard, Jump, Senior, Content, Investment, CTV, OMC, Environment, Summing, SSP, Crime, Solution, Beauty, Television, Media Group, Video game, Risk management, Online shopping

Over the past year the combination of increased accessibility to internet-enabled TVs and pandemic-driven shifts in media consumption helped drive record growth inCTV investments.

Key Points: 
  • Over the past year the combination of increased accessibility to internet-enabled TVs and pandemic-driven shifts in media consumption helped drive record growth inCTV investments.
  • In the US, 2020 CTV ad spend increased 40.6% year-over-year to more than $9 billion, making CTV the fastest growing sector of the US digital ad market.
  • Omnicom Media Group (OMG) is the media services division of Omnicom Group Inc. (NYSE: OMC), a leading global marketing and corporate communications company, providing services to more than 5,000 clients in more than 70 countries.
  • Omnicom Media Group includes full- service media agencies Hearts & Science , OMD and PHD ; performance marketing agencies Resolution and Jump 450 ; Optimum Sports Media and Marketing ; and the Annalect data and analytics division that developed and manages the Omni marketing operating system underpinning all Omnicom agencies.