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TRIPLELIFT UNVEILS TRIPLELIFT AUDIENCES, A CROSS-SITE TARGETING SOLUTION WITHOUT THE REACH LIMITS AND DATA COSTS OF ID-BASED ALTERNATIVES

Retrieved on:

Thursday, April 25, 2024

Internet, DMP, Fear, Consumer, Ad Age, Death, DSP, Artificial intelligence, ID5, Canadian Tire money, IDS, Acquisition, Advertising, ID

NEW YORK, April 25, 2024 /PRNewswire/ -- TripleLift, a leading advertising technology company, today unveils a bold solution for advertisers to reach customers on the open internet.

Key Points:

NEW YORK, April 25, 2024 /PRNewswire/ -- TripleLift, a leading advertising technology company, today unveils a bold solution for advertisers to reach customers on the open internet.
Across brands and verticals, testing has shown that TripleLift Audiences regularly matches or exceeds the performance of cookies , delivering broader reach, not limited by browser or device.
Through TripleLift Audiences, campaigns can perform at scale across the premium web without having to worry about the fate of third-party cookies or rising data fees.
Additionally, TripleLift Audiences can do this across all publishers simultaneously
Over 50 major brands are already tapping into the power of TripleLift Audiences.

ID5 Announces $20 Million in Series B Funding

Retrieved on:

Tuesday, April 9, 2024

Today, ID5, the market-leading identity provider for digital advertising, announced a Series B funding round of $20 million.

Key Points:

Today, ID5, the market-leading identity provider for digital advertising, announced a Series B funding round of $20 million.
Sanja Partalo, Co-Founder and Managing Partner of S4S Ventures, and Michael Schoen, EVP and head of TruAudience marketing solutions at TransUnion, join the ID5 board of directors.
Several companies have already measured the uplift that ID5 provides and its effectiveness in cookieless environments, as numerous case studies demonstrate .
“ID5 has been receiving unprecedented levels of support from investors and interest from partners,” said Mathieu Roche, ID5’s CEO and Co-Founder.

Triton Digital Partners With ID5 to Enhance Audio Targeting

Retrieved on:

Thursday, March 14, 2024

TV and Radio, Podcast, Technology, Professional Services, Advertising, Entertainment, Communications, Digital Marketing, Data Analytics, Software, Audio, Video, ID5, Digital, Partnership, Triton Digital, Radio, ARN, Privacy

Triton Digital , the global technology and services leader to the digital audio, podcast, and broadcast radio industries, today announced its partnership with ID5 , the market-leading identity provider for digital advertising, to introduce rich audience data to Triton’s Audio Marketplace.

Key Points:

Triton Digital , the global technology and services leader to the digital audio, podcast, and broadcast radio industries, today announced its partnership with ID5 , the market-leading identity provider for digital advertising, to introduce rich audience data to Triton’s Audio Marketplace.
Through its new product, Identity Enrichment, Triton Digital customers will be able to leverage the identifiers provided by ID5 to enrich audio listener profiles with more detailed and accurate information.
“At ARN, our partnership with Triton Digital and ID5 signifies a pivotal moment in audio advertising.
“Providing access to these listener profiles, supported by rich data, will enhance the value of the inventory available in the Triton Digital Audio Marketplace.

Collective Audience Appoints AdTech Executive, Inventor and Venture Investor, Joe Zawadzki, as Chairman

Retrieved on:

Thursday, February 8, 2024

Karma, Data science, ID5, Ecosystem, Culture, Growth, Credit Karma, Dataminr, Harvard University, Marketing, IAS, Advertising, Science, Adtech (company)

“Joe is recognized as a founding father and pioneer across many facets of the digital advertising industry,” stated Collective Audience CEO, Peter Bordes.

Key Points:

“Joe is recognized as a founding father and pioneer across many facets of the digital advertising industry,” stated Collective Audience CEO, Peter Bordes.
Our belief is that Collective Audience can simplify a complicated ecosystem and scale needed innovation across it.
Joe strengthens the foundation of our board, helping us foster a culture of transparency, accountability, and strategic decision-making for the benefit of our collective stakeholders."
Joe Zawadzki currently serves as general partner at Aperiam , a venture capital and advisory firm focused on the digital transformation of marketing and media.

OpenX Announces Programmatic’s First Supply-Side Cookieless Deal Library to Simplify Buyers’ Transition to Cookieless Targeting

Retrieved on:

Thursday, February 1, 2024

Internet, Advertising, Communications, Technology, Software, History, DSP, OpenX, SVP, IDS, ID5, Forecasting, Sales

The Cookieless Deal Library allows advertisers to easily test and scale campaigns against the full universe of cookieless targeting options and activate in their DSP of choice.

Key Points:

The Cookieless Deal Library allows advertisers to easily test and scale campaigns against the full universe of cookieless targeting options and activate in their DSP of choice.
OpenX’s Cookieless Deal Library streamlines the process for buyers, enabling them to test new options with ease, maintain existing workflows, and continue to use their platforms of choice.
With the Cookieless Deal Library, buyers can log in today, select from the universe of cookieless deal IDs, and start testing solutions now,” said Matt Sattel, SVP, Buyer Development at OpenX.
This is an important step in cookieless innovation, with future innovations including enhanced forecasting tools and new off-the-shelf cookieless audiences.

lockr launches Alternative Identity Manager (AIM) for Publishers to Free Up Engineering Resources and Meet Advertisers' Demand in a Cookieless Environment

Retrieved on:

Thursday, January 25, 2024

Cloud, AIM, Record, ID5, IP, SSO, Data management, Collection, Advertising, GCP, CDPS, Amazon Web Services, Google Cloud Platform, GAM, ATS, IDS, AWS, APS, ID, Engineering, Online shopping

lockr provides the identity infrastructure for publishers to ensure collection of quality, consented first-party data.

Key Points:

lockr provides the identity infrastructure for publishers to ensure collection of quality, consented first-party data.
The digital advertising industry is grappling with signal loss with this transition away from traditional identifiers, third-party cookies, device IDs and IP addresses .
With the advertisers still educating themselves and testing a variety of alternative solutions , publishers do not have a solid understanding of where their demand will be.
With AIM, publishers seamlessly integrate and activate alternative IDs like Authenticated Traffic Solution (ATS), Unified ID 2.0 (UID2), ID5 and more.

TripleLift Partners with ID5 to Advance Advertiser Targeting Across the Open Web

Retrieved on:

Tuesday, January 16, 2024

Entrepreneurship, Canadian Tire money, Privacy, ID5, GDPR, Partnership, LiveRamp, IDS, Chrome, Product management, ID

NEW YORK, Jan. 16, 2024 /PRNewswire/ -- TripleLift, the ad tech platform elevating digital advertising across every screen and ID5, the market-leading identity provider for digital advertising, today announced a partnership that further expands advertisers' capability to effectively target using their own first-party data in combination with TripleLift Audience's publisher first-party data across the open web.

Key Points:

Through ID5's solution, TripleLift is now able to onboard advertiser data and target across its publisher footprint.
"Advertisers have long relied on retargeting to find prospects and drive performance," said Airey Baringer, VP of Product Management at Triplelift.
Through our new TripleLift Audiences expansion capability with ID5, we are offering a solution for retargeting use cases that take advantage of ID5 identifiers when they're available, and extending into lookalike audiences when ID5 identifiers aren't available."
As a leader in identity solutions, ID5 enables advertisers to find their target audiences at scale through TripleLift Audiences across TripleLift publishers.

EQS-News: YOC Announces New Partnership with ID5 for Enhanced Audience Activation Across All Browsers

Retrieved on:

Thursday, December 14, 2023

IDS, Publishing, ID5, Partnership, Privacy, Advertising, CCO, Ecosystem, YOC, Entrepreneurship

BERLIN 14 DECEMBER 2023 - Today YOC AG, the technology platform for high-impact advertising at scale, announced a partnership with ID5, the market-leading identity provider for digital advertising, to improve audience activation across browsers.

Key Points:

BERLIN 14 DECEMBER 2023 - Today YOC AG, the technology platform for high-impact advertising at scale, announced a partnership with ID5, the market-leading identity provider for digital advertising, to improve audience activation across browsers.
This partnership ensures YOC’s customer's ability to deliver audience-based campaigns across all browsers as third-party cookies are deprecated.
“By joining forces, ID5 and YOC will further empower YOC’s publisher network and media owners to navigate the challenges posed by cookieless browsers,” said Mathieu Roche, ID5 CEO and Co-Founder.
By offering support to publishers and advertisers, ID5 and YOC foster a more secure solution for a personalized advertising experience across all devices.

Amobee Partners with ID5 to Pioneer an EMEA Cross-Device Graph Solution for the Post-Cookie World

Retrieved on:

Thursday, September 30, 2021

Given the challenges posed by Europes fragmented advertising ecosystem, Amobee sought a solution that would offer local and international media buyers a holistic view of devices, persons and households.

Key Points:

Given the challenges posed by Europes fragmented advertising ecosystem, Amobee sought a solution that would offer local and international media buyers a holistic view of devices, persons and households.
Amobees evaluation criteria included compliance with GDPR and regulatory practices, existing EMEA scale, and the ability to integrate with their other user and panel-based identity strategies.
Joseph Quaglia, VP of Sales and Business Development at ID5: We are excited to welcome Amobee as ID5s newest partner, the first to leverage ID5s cross-device solution for Europe.
Only Amobee makes it easy for you to find your audienceno matter where they are, no matter what they're viewing.