OpenX

OpenX Elevates Joel Meyer to SVP of Engineering

Retrieved on: 
Tuesday, April 30, 2024
Marketing, Advertising, Communications, Technology, Software, Networking hardware, Gentry, Xanga, Senior, SVP, OpenX, Multimedia, IBM, Management

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today announced the promotion of Joel Meyer to Senior Vice President of Engineering.

Key Points: 
  • OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today announced the promotion of Joel Meyer to Senior Vice President of Engineering.
  • In this role, Meyer will lead OpenX’s engineering function as programmatic advertising continues to innovate new forms of addressability and prepare for the eventual deprecation of the third-party cookie.
  • View the full release here: https://www.businesswire.com/news/home/20240430394440/en/
    OpenX Elevates Joel Meyer to SVP of Engineering (Photo: Business Wire)
    Meyer is an OpenX veteran who joined the company in 2009 as a senior software engineer.
  • “Joel’s extensive engineering background, his strong leadership in building and scaling effective teams, and his deep understanding of the programmatic space well positions OpenX for the future of programmatic.”

NextRoll Launches Latest Third-Party Cookieless Testing in Google’s Privacy Sandbox

Retrieved on: 
Tuesday, April 2, 2024
Sandbox, TERN, CMA, SAN, Privacy Sandbox, United, Privacy, Ecosystem, API, ID, OpenX, ARA, Advertising

SAN FRANCISCO, April 02, 2024 (GLOBE NEWSWIRE) -- NextRoll , the San Francisco-based marketing technology company delivering products for ambitious marketers to grow their businesses, today announced the launch of its latest Privacy Sandbox test.

Key Points: 
  • SAN FRANCISCO, April 02, 2024 (GLOBE NEWSWIRE) -- NextRoll , the San Francisco-based marketing technology company delivering products for ambitious marketers to grow their businesses, today announced the launch of its latest Privacy Sandbox test.
  • In addition, NextRoll is also testing the efficacy of alternative probabilistic and deterministic ID solutions and how they compare to Privacy Sandbox results.
  • “This initial testing phase is just the beginning of our collaborative efforts with NextRoll.
  • Through this testing, NextRoll aims to empower marketers with powerful tools for targeted advertising while prioritizing user privacy.

ID5 Announces $20 Million in Series B Funding

Retrieved on: 
Tuesday, April 9, 2024
Data Management, Technology, Professional Services, Online Privacy, Marketing, Advertising, Communications, Security, Digital Marketing, Data Analytics, Software, ID5, Dun & Bradstreet, Entrepreneurship, EVP, GDPR, TransUnion, Investment, Ecosystem, OpenX, Havas Media, Privacy, Cryptocurrency

Today, ID5, the market-leading identity provider for digital advertising, announced a Series B funding round of $20 million.

Key Points: 
  • Today, ID5, the market-leading identity provider for digital advertising, announced a Series B funding round of $20 million.
  • Sanja Partalo, Co-Founder and Managing Partner of S4S Ventures, and Michael Schoen, EVP and head of TruAudience marketing solutions at TransUnion, join the ID5 board of directors.
  • Several companies have already measured the uplift that ID5 provides and its effectiveness in cookieless environments, as numerous case studies demonstrate .
  • “ID5 has been receiving unprecedented levels of support from investors and interest from partners,” said Mathieu Roche, ID5’s CEO and Co-Founder.

OpenX Promotes Mitchell Greenway to Managing Director, APAC

Retrieved on: 
Monday, April 8, 2024
Advertising, Digital Marketing, Communications, Technology, Software, Networks, Internet, Gentry, Growth, Partnership, Overalls, Yahoo!, OpenX, Multimedia, Bauer Media Group, Family, CTV

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today announced the promotion of Mitchell Greenway to Managing Director, APAC.

Key Points: 
  • OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today announced the promotion of Mitchell Greenway to Managing Director, APAC.
  • View the full release here: https://www.businesswire.com/news/home/20240408033778/en/
    OpenX Promotes Mitchell Greenway to Managing Director, APAC (Photo: Business Wire)
    In 2019, Greenway was OpenX’s first hire in the Australia/New Zealand region, where as Managing Director he built the local team that was responsible for increasing publisher access to demand in the region.
  • As Managing Director, APAC, Greenway will be responsible for expanding OpenX’s presence throughout the region.
  • Before joining OpenX, Greenway led the partnership team at Yahoo and the programmatic and audience team at Bauer Media.

Marking its 40th Anniversary, Bentley Systems Announces CEO Transition Plan

Retrieved on: 
Thursday, March 21, 2024
Manufacturing, Audio, Video, Other Technology, Software, Urban Planning, Networks, Internet, Building Systems, Electronic Commerce, Data Management, Architecture, Technology, Other Energy, Construction & Property, Utilities, Alternative Energy, Energy, Engineering, Cloud, Growth, ARR, Bentley Systems, Business, City, SAP, IPO, System, Quality of life, Senior, Marketing, BSY, OpenX, Multimedia, University of Paris, Management

Bentley Systems, Incorporated (Nasdaq: BSY), the infrastructure engineering software company, today announced that effective July 1, 2024, Greg Bentley will transition from Bentley Systems’ CEO to Executive Chair of its Board of Directors.

Key Points: 
  • Bentley Systems, Incorporated (Nasdaq: BSY), the infrastructure engineering software company, today announced that effective July 1, 2024, Greg Bentley will transition from Bentley Systems’ CEO to Executive Chair of its Board of Directors.
  • View the full release here: https://www.businesswire.com/news/home/20240321537157/en/
    Bentley Systems CEO Greg Bentley will become Executive Chair on July 1, 2024.
  • (Photo: Business Wire)
    The announcement was made during the opening event for Bentley Systems’ new UK headquarters in the City of London, beginning the observance of the company’s 40th anniversary.
  • Nicholas Cumins said, “This year marks the 40th anniversary of the founding of Bentley Systems, at its essence a company of engineers for engineers.

Mile Appoints Sarah Ruxin as SVP of Revenue and Operations

Retrieved on: 
Tuesday, March 19, 2024
Advertising, Communications, Technology, Software, Artificial Intelligence, Publishing, Operation, Partnership, Senior, OpenX, SVP, Instinct, PulsePoint, Video game

Mile, a leading ad management platform that empowers publishers to manage, build, and scale their ad tech stack, welcomes Sarah Ruxin as Senior Vice President of Revenue and Operations.

Key Points: 
  • Mile, a leading ad management platform that empowers publishers to manage, build, and scale their ad tech stack, welcomes Sarah Ruxin as Senior Vice President of Revenue and Operations.
  • "Sarah joining our team marks a significant milestone for Mile.
  • Sarah has over 15 years of experience growing revenue, developing partnerships, and building high-performing teams in the ad tech space.
  • At Mile, Sarah will be bringing a strong leadership instinct to the company’s evolving global team.

Mediavine Announces First Advancement in Privacy Sandbox Testing

Retrieved on: 
Tuesday, March 26, 2024
SSPS, SVP, History, Activation, Privacy Sandbox, Engineering, RTB, Privacy, Workflow, Ecosystem, API, Identity, OpenX, S2S, Advertising, Online shopping

NEW YORK, March 26, 2024 /PRNewswire/ -- Mediavine, the largest exclusive full-service ad management firm in the U.S., announced the first successful server-to-server integration in the Privacy Sandbox's Protected Audience API (PAAPI) since its launch earlier this year. Working with OpenX, one of the world's leading omnichannel supply-side platforms, Mediavine configured the first server-to-server (S2S) solution conducted within PAAPI. This was achieved via component auctions through server-to-server communications, resulting in efficient, cookieless advertising.

Key Points: 
  • Working with OpenX, one of the world's leading omnichannel supply-side platforms, Mediavine configured the first server-to-server (S2S) solution conducted within PAAPI.
  • With Google Chrome's upcoming third-party cookie deprecation, the advertising industry is currently experiencing the biggest shift in the history of programmatic.
  • "Mediavine is dedicated to crafting innovative solutions within the Privacy Sandbox that prioritize both publisher well-being and buyer achievements as we enter a new era of programmatic advertising."
  • For more information on Mediavine's PAAPI testing or to work with us, please contact [email protected] .

At Least Four-in-Ten Campaigns Will Run on CTV in the Next Two Years, According to OpenX and ExchangeWire Research

Retrieved on: 
Wednesday, February 21, 2024
Technology, Audio, Video, Entertainment, Media, Environment, Sustainability, Marketing, Software, Digital Marketing, Advertising, Communications, Internet, TV and Radio, Content Marketing, Carbon, Health, Attention, OpenX, Research report, CTV

The market is also recognising the importance of sustainability, investing heavily in practical efforts to reduce carbon emissions.

Key Points: 
  • The market is also recognising the importance of sustainability, investing heavily in practical efforts to reduce carbon emissions.
  • This is according to a new research report, CTV, Targeting, and Sustainability - Europe 2023-2024 , published by ExchangeWire, in association with OpenX .
  • Meanwhile, the reliance on third-party cookies is steadily decreasing, with probabilistic identity graphs coming to the fore, especially in European markets.
  • Two-thirds of brands and agencies are engaging in programmatic CTV buys, via both managed service providers and self-service platforms.

Pixalate's Q4 2023 Global Connected TV (CTV) Seller Trust Index: FreeWheel, OpenX, Magnite, Nexxen Earn ‘A’ Grades on Samsung Smart TV For Open Programmatic Ad Supply Quality Rankings

Retrieved on: 
Thursday, February 15, 2024
Samsung Electronics, IVT, OpenX, Advertising, CTV, Privacy, Amazon Fire TV, Freewheel, STI, Online shopping

LONDON, UK, Feb. 15, 2024 (GLOBE NEWSWIRE) -- Pixalate , the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the Q4 2023 Connected TV (CTV) Seller Trust Indexes , the comprehensive global seller quality ratings and rankings for programmatic advertising sold on Roku, Amazon Fire TV, and Samsung Smart TV.

Key Points: 
  • LONDON, UK, Feb. 15, 2024 (GLOBE NEWSWIRE) -- Pixalate , the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the Q4 2023 Connected TV (CTV) Seller Trust Indexes , the comprehensive global seller quality ratings and rankings for programmatic advertising sold on Roku, Amazon Fire TV, and Samsung Smart TV.
  • Pixalate’s Seller Trust Indexes (STIs) are the worldwide programmatic advertising quality ratings standards.
  • The indexes evaluate and rank the quality and integrity of key sellers in the programmatic supply chain across channels, platforms, and devices.
  • Pixalate’s other indexes include the Mobile Seller Trust Index for global mobile in-app advertising and the Global Seller Trust Index for U.S. and non-U.S. seller quality ratings for desktop and mobile web advertising.

Pixalate Introduces Top Sell-Side Platforms (SSPs) For Inventory Quality for Asia-Pacific (APAC), Europe, Middle East and Africa (EMEA), Latin America (LATAM), and North America Regions in Q4 2023 Global Seller Trust Indexes

Retrieved on: 
Thursday, February 8, 2024
MFA, OpenX, Théophile de Bock, Adform, Connected, Risk, Yahoo!, Advertising, CTV

Index Exchange         — Final Score: 81 (B)

Key Points: 
  • Index Exchange         — Final Score: 81 (B)
    Google AdExchange — Final Score: 78 (B)
    See the complete Global Seller Trust Index - Global rankings here .
  • Verve Group — Final Score: 82 (B)
    Google AdExchange — Final Score: 80 (B)
    See the complete Global Seller Trust Index - EMEA rankings here .
  • Xandr Monetize — Final Score: 83 (B)
    Index Exchange — Final Score: 83 (B)
    See the complete Global Seller Trust Index - LATAM rankings here .
  • Pixalate’s other Indexes include the Connected TV (CTV) Seller Trust Index for global CTV advertising and the Mobile Seller Trust Index for global mobile in-app advertising.