CROWN ROYAL


Associated tags: Taste, Crown Royal, Collection, Diageo, DEO, London, Croc, LSE, Guinness, News, Tanqueray, NYSE, Smirnoff, Ketel One, London Stock Exchange, DeLeon, Glass, Woman

Locations: MANITOBA, NEW YORK, TENNESSEE, CANADA, TEXAS, GREAT BRITAIN, LOUISIANA, NEW ORLEANS, ONTARIO, TX, MA, HOUSTON, UK, GERMANY, DE, FL, LA, GA, IL

CROWN ROYAL JOINS 2X ACM ENTERTAINER OF THE YEAR NOMINEE KANE BROWN AS THE OFFICIAL WHISKY OF THE 'IN THE AIR' TOUR

Retrieved on: 
Tuesday, April 16, 2024

NEW YORK, April 16, 2024 /PRNewswire/ -- Just in time for the warmer months, Crown Royal has partnered with award-winning, multi-platinum country music artist, Kane Brown, as the official whisky of Brown's In The Air Tour. The brand is joining the current ACM Entertainer of the Year Nominee across the country as part of this exclusive sponsorship, bringing its award-winning whisky and Purple Bag Project to several tour stops. Not only will Brown and Crown Royal be serving up delicious cocktails, but together have officially announced the "That Deserves a Crown with Kane Brown" contest. † The brand is inviting country music and whisky fans 21+ to nominate a veteran for a chance to win the ultimate concert experience at Brown's final tour stop in Arlington, Texas on September 14, 2024. This once-in a lifetime opportunity will be a celebration of country music and the true heroes of America who deserve a Crown – military veterans. Visit SummerSessions.CrownRoyal.com through August 15, 2024, for details and official contest rules. For every valid nomination, Crown Royal will donate $1 to the nonprofit organization, CreatiVets, to support their mission to help wounded veterans heal through music and the arts. ‡

Key Points: 
  • Not only will Brown and Crown Royal be serving up delicious cocktails, but together have officially announced the "That Deserves a Crown with Kane Brown" contest.
  • From Crown Royal's partnership with the CMA Awards and its presence at the iconic RodeoHouston to collaborations with country music's biggest rising stars, like Kane Brown .
  • Brown and Crown Royal partnered in 2020 to remix his number one single "Homesick" alongside veteran singer-songwriters, the single was designed to give back to veterans.
  • This past weekend, Crown Royal and Brown kicked off the "That Deserves a Crown with Kane Brown" contest with a celebration in Chicago, IL.

CROWN ROYAL LAUNCHES HIGHLY ANTICIPATED FLAVOR INNOVATION CROWN ROYAL BLACKBERRY FLAVORED WHISKY

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Wednesday, March 13, 2024

NEW YORK, March 13, 2024 /PRNewswire/ -- Canadian whisky brand and leader in flavored offerings, Crown Royal, has officially announced its highly anticipated limited edition release of Blackberry Flavored Whisky. This new liquid is the perfect addition to the brand's flavor portfolio for spring and summer and has already taken social media by storm with  consumers +21 sharing their love for the new flavor and exploring their own cocktail innovations.

Key Points: 
  • This Limited Time Offering joins the Canadian Whisky Brand's flavor portfolio alongside Regal Apple, Peach, Salted Caramel, and Vanilla Just In Time for Spring
    NEW YORK, March 13, 2024 /PRNewswire/ -- Canadian whisky brand and leader in flavored offerings, Crown Royal, has officially announced its highly anticipated limited edition release of Blackberry Flavored Whisky.
  • The result is a vibrantly delicious whisky, bursting with the luscious flavor of blackberry and the distinctive smoothness of Crown Royal.
  • Crown Royal Blackberry Flavored Whisky stands out as a versatile blend, showcasing its adaptability across various hosting occasions.
  • The brand emphasizes this versatility through its four recommended cocktails - Royal Blackberry Lemonade, their signature serve that perfectly balances the sweetness of blackberries with a burst of lemon, Crown Royal Blackberry Bramble, Crown Blackberry Collins, and a Royal Blackberry Mojito.

CROWN ROYAL TEAMS UP WITH HOUSTON LEGEND BUN B TO KICK OFF RODEOHOUSTON® AND CELEBRATE LOCAL ARTISTRY

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Tuesday, March 5, 2024

HOUSTON, March 5, 2024 /PRNewswire/ -- Award-winning whisky brand Crown Royal returns to the 2024 Houston Livestock Show and Rodeo™ as a title sponsor to celebrate the rich culture in Houston surrounding the rodeo. This year, Crown Royal has teamed up with Houston Legend Bun B to kick off the rodeo festivities. The brand also debuted the Crown Royal Saloon & Showroom, which spotlighted rodeo fashion and encouraged rodeo-goers to "tip their hat" to the local artisans who continue to keep rodeo culture from fashion, music, design and more, thriving. Rodeo goers are invited to visit the Crown Royal Saloon & Showroom during Go Tejano Day weekend (March 8 – 10) and pay homage to the pioneers of rodeo fashion and culture.

Key Points: 
  • This year, Crown Royal has teamed up with Houston Legend Bun B to kick off the rodeo festivities.
  • On February 29, Crown Royal kicked off the rodeo festivities with Houston native, Bun B, and hosted "Hats Off to Houston," an intimate dinner attended by the city's tastemakers and fashion trendsetters.
  • The celebration raised a glass to the Houston legend and the local artistry that is at the heart of Houston's rich culture.
  • "What better way to kick off Rodeo other than with Houston legend, Bun B?

CROWN ROYAL CELEBRATES THE HOSTS THAT MAKE GAMEDAY GREAT THIS NFL SEASON!

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Tuesday, November 14, 2023

NEW YORK, Nov. 14, 2023 /PRNewswire/ -- Crown Royal, the first-ever whisky partner of the National Football League (NFL), launched year three of their Kick Off with Crown (KOWC) campaign. Generosity is at the core of the brand and has been brought to life over the years through its long-term commitment to the military, its support of the Black rodeo community, its give back efforts via the KOWC campaign and so much more. In 2021, the KOWC campaign supported hospitality workers, in 2022 it championed delivery workers, this year Crown Royal is bringing it back home and celebrating those that serve and help ensure guests have everything they need during this season, from volunteers to generous hosts.

Key Points: 
  • NEW YORK, Nov. 14, 2023 /PRNewswire/ -- Crown Royal, the first-ever whisky partner of the National Football League (NFL), launched year three of their Kick Off with Crown (KOWC) campaign.
  • Crown Royal has teamed up with NFL Hall-Of-Famer, DeMarcus Ware, to share his favorite game day items in a custom-curated shopping cart on the largest online grocery marketplace in North America.
  • "As a long-time partner, I am excited to work with Crown Royal for another NFL season and give fans the inside scoop on some of my favorite gameday items," says DeMarcus Ware.
  • During the organization's busiest time, Crown Royal will celebrate Feeding America volunteers in a select market and treat them to a special gameday watch party.

CROWN ROYAL AND JORDAN DAVIS JOIN FORCES TO HONOR VETERAN ENTREPRENEURS AT "THE 57TH ANNUAL CMA AWARDS"

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Thursday, November 9, 2023

NASHVILLE, Tenn., Nov. 9, 2023 /PRNewswire/ -- Ahead of Veterans Day, Crown Royal in its sixth year as the exclusive whisky of the CMA Awards raised a glass to Bunker Labs, a non-profit organization supporting veterans and veteran-owned businesses, with the help of Country music star, Jordan Davis. As a long-standing supporter of the military community, the award-winning whisky brand is proud to give back to those who selflessly serve others by honoring Bunker Labs CEO, Blake Hogan with their prestigious, That Deserves a Crown award. Hogan joined Davis on the CMA Awards stage last night where he was honored for his contributions to Bunker Labs and Crown Royal surprised the organization with a $50,000 donation.

Key Points: 
  • Hogan joined Davis on the CMA Awards stage last night where he was honored for his contributions to Bunker Labs and Crown Royal surprised the organization with a $50,000 donation.
  • The Purple Bag Project is a program designed to convert donated Crown Royal bags into care packages to send to American military stationed around the world.
  • For over a decade, Crown Royal has partnered with Packages from Home on the initiative and has donated over 1 million care packages.
  • This year, Jordan Davis joined Bunker Labs and its veteran entrepreneurs to participate in a Purple Bag Project event in the local Nashville area.

CROWN ROYAL INTRODUCES A WHISKY MASTERPIECE AGED 30 YEARS: AN EXTRA RARE BLEND WITH UNPARALLELED COMPLEXITY

Retrieved on: 
Wednesday, November 1, 2023

NEW YORK, Nov. 1, 2023 /PRNewswire/ -- Award-winning Canadian Whisky brand, Crown Royal, is proud to continue its commitment to luxury offerings within the category with the release of Crown Royal Aged 30 Years- the brand's most aged and complex blend to date.

Key Points: 
  • NEW YORK, Nov. 1, 2023 /PRNewswire/ -- Award-winning Canadian Whisky brand, Crown Royal, is proud to continue its commitment to luxury offerings within the category with the release of Crown Royal Aged 30 Years- the brand's most aged and complex blend to date.
  • This exceptional expression promises to delight whisky connoisseurs and collectors with its craftsmanship and contemporary approach to luxury.
  • Each whisky in this blend was distilled in the brand's famed Coffey still, one of the few of its kind operating in North America.
  • "We are incredibly proud to introduce this exceptional 30-year-old whisky as the second evolution of our Extra Rare series," stated Tatiana Conti, Vice President, Crown Royal.

Crown Royal Launches Hats Off Grant Program in Partnership with the Bill Pickett Invitational Rodeo Foundation in Celebration of Black Business Month

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Tuesday, August 1, 2023

NEW YORK, Aug. 1, 2023 /PRNewswire/ -- Rooted in their ethos of generosity, Crown Royal is celebrating Black Business Month with the announcement of The Hats Off Grant in partnership with the Bill Pickett Invitational Rodeo Foundation (BPIRF), a fund designed to empower the Black rodeo community and inspire a new generation of riders to pursue their passion. Crown Royal is steadfast in their dedication to nurture the Black rodeo community. In the coming year, the brand has pledged to diversify its Royal Rider program, and committed to provide a total of $100,000 as part of The Hats Off Grant, which will be split among four (4) cowgirls and cowboys and offer the financial support needed to continue their rodeo career.

Key Points: 
  • Beginning today through August 14, 2023, cowboys and cowgirls 25+, who are active members of the Bill Pickett Invitational Rodeo Association can visit www.bpirfoundation.org to submit their application for The Hats Off Grant.
  • "We at the Bill Pickett Invitational Rodeo Foundation are honored to expand our partnership with Crown Royal through The Hats Off Grant.
  • "We thank the Bill Pickett Invitational Rodeo for their continued partnership and providing opportunities to participate in – and amplify – their rodeo celebrations.
  • Follow @CrownRoyal for more information on Crown Royal's initiatives and partnership with the Bill Pickett Invitational Rodeo Foundation.

CROWN ROYAL IS BRINGING FLAVOR TO THE WORLD OF LUXURY WHISKY WITH LAUNCH OF GOLDEN APPLE FLAVORED WHISKY AGED 23 YEARS AND ANNOUNCES PARTNERSHIP WITH MULTIDISCIPLINARY ARTIST, SOLANGE KNOWLES FOR SAINT HERON

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Wednesday, May 31, 2023

NEW YORK, May 31, 2023 /PRNewswire/ -- Award-winning whisky brand, Crown Royal, has introduced a multi-pronged, bold new partnership with multidisciplinary artist, Solange Knowles for Saint Heron, to debut the brand's newest limited-time offering – Crown Royal Golden Apple Aged 23 Years. With the launch of Crown Royal Golden Apple, the brand is providing a new flavored luxury offering that will challenge the conventional luxury category and revolutionize the way consumers think about prestige whisky. 

Key Points: 
  • With the launch of Crown Royal Golden Apple, the brand is providing a new flavored luxury offering that will challenge the conventional luxury category and revolutionize the way consumers think about prestige whisky.
  • "Crown Royal represents the same values of quality, craftsmanship and innovation that we create at Saint Heron.
  • The invite-only event will be hosted in Houston, the hometown of Knowles, in a luxurious setting that fully captures the essence of Golden Apple.
  • Crown Royal Golden Apple Aged 23 Years will hit shelves on June 1st and is paired with a bespoke golden bottle in an iconic suede-finished Crown Royal bag and collector's box.

Crown Royal Kicks Off National Military Appreciation Month and the Countdown to Memorial Day with Partner CreatiVets and Country Music Star, Mitchell Tenpenny

Retrieved on: 
Tuesday, May 2, 2023

NASHVILLE, Tenn., May 2, 2023 /PRNewswire/ -- In honor of May being National Military Appreciation Month, Crown Royal is proud to continue to celebrate and recognize the men and women who have so selflessly served our country. The whisky brand has been dedicated to serving the military community for over a decade through initiatives like The Purple Bag Project, and is excited to kick off this Military Appreciation Month in partnership with nonprofit CreatiVets. Yesterday, Crown Royal again joined CreatiVets in hosting their Third Annual Charity Golf Tournament with the shared goal of raising funds to support CreatiVets' mission of helping veterans heal through music therapy and the arts.

Key Points: 
  • "Crown Royal first became a partner of CreatiVets last fall when they invited us to join in on their CMA Awards activation and we couldn't resist," said Richard Casper, founder of CreatiVets.
  • From there, we've grown our partnership and I couldn't be more excited to continue our partnership throughout Military Appreciation Month."
  • I'm proud I can join Crown Royal which has long supported our military communities during Military Appreciation Month," said country music star, Mitchell Tenpenny.
  • "Crown Royal has been serving the military and veterans for years and we're proud to celebrate Military Appreciation Month in partnership with CreatiVets," said Hadley Schafer, Director of Crown Royal Whisky.

Crown Royal Completes Long-Standing Noble Collection with the Release of Barley Edition Whisky

Retrieved on: 
Monday, April 3, 2023

NEW YORK, April 3, 2023 /PRNewswire/ -- Award-winning Canadian whisky brand, Crown Royal, has revealed the final installment of its Noble Collection with Crown Royal Noble Collection: Barley Edition. The collection is a series of annual limited releases that explores the future of extraordinary and cutting-edge whiskies and celebrates the innovative spirit of the brand's blenders and distillers.

Key Points: 
  • The seventh limited release of the Noble Collection is an extraordinary blend of whiskies distilled from 100% barley grains, aged for at least 5 years
    NEW YORK, April 3, 2023 /PRNewswire/ -- Award-winning Canadian whisky brand, Crown Royal, has revealed the final installment of its Noble Collection with Crown Royal Noble Collection: Barley Edition.
  • "This exquisite whisky is a special release for the Crown Royal portfolio, given the expression's full barley mash bill," says Stephen Wilson, Director of Whisky Engagement for Crown Royal.
  • Crown Royal Noble Collection: Barley Edition is 90 proof, 45% Alc/Vol and will be available for a limited time at a suggested retail price of $79.99 for a 750mL bottle.
  • Whether sipped neat or on the rocks, please remember to enjoy Crown Royal Noble Collection: Barley Edition responsibly.