Associated tags: Advertising, The Trade Desk, API, Trade, Data Management, Communications, Software, Internet, Digital Marketing, TTD, ID
Locations: CA, ASIA, NORTH AMERICA, EUROPE
Content Marketing,
Data Management,
Consumer Electronics,
Technology,
Public Relations,
Investor Relations,
Audio,
Video,
Marketing,
Advertising,
Communications,
TV and Radio,
Artificial Intelligence,
Media,
Entertainment,
Digital Marketing,
Internet,
The Trade Desk,
Partnership,
Smart TV,
Business development,
Trade,
LG,
CTV,
Unified,
Privacy,
UID LG Ad Solutions, a global leader in Connected TV (CTV) and cross-screen advertising, announced that it has initiated the integration of the Unified ID 2.0 solution (UID2).
Key Points:
- LG Ad Solutions, a global leader in Connected TV (CTV) and cross-screen advertising, announced that it has initiated the integration of the Unified ID 2.0 solution (UID2).
- This groundbreaking solution will enable advertisers to leverage their first-party data across LG’s extensive audience network in a privacy-conscious manner, enhancing advertising effectiveness.
- Initially developed by demand side platform The Trade Desk, Unified ID 2.0 is an identifier that is pioneering the new identity fabric of the open internet.
- By leveraging UID 2.0, advertisers can deliver more relevant and personalized advertising experiences to consumers while adhering to privacy regulations.
Marketing,
Data Management,
Advertising,
Digital Marketing,
Communications,
Technology,
Other Communications,
SSO,
Partnership,
CTV,
DISH TV,
Privacy,
ID,
GAAP,
Disclosure,
The Trade Desk,
Cox Media Group,
Internet,
TF1,
Times Internet,
Roku,
Vizio,
OTT,
Peafowl,
Telephone,
Smart TV,
Trade,
EPS,
Dilution,
The Walt Disney Company,
Paris Olympics,
Depreciation,
Sling TV,
Regulation Fair Disclosure,
The Times of India,
Support,
Regulation,
NBCUniversal,
Adjustment,
Video game NBCUniversal announced that, for the first time, the 2024 Paris Olympic Games inventory on Peacock will be available to buy programmatically via The Trade Desk.
Key Points:
- NBCUniversal announced that, for the first time, the 2024 Paris Olympic Games inventory on Peacock will be available to buy programmatically via The Trade Desk.
- The Trade Desk is expanding its OpenPath technology in CTV with Vizio and Cox Media Group, among other publishers, trading their CTV inventory on the platform.
- We expect the variability of the above charges could have a significant and potentially unpredictable impact on our future U.S. GAAP financial results.
- Accordingly, investors should monitor these channels in addition to The Trade Desk’s press releases, SEC filings, public conference calls and webcasts.
Data Management,
Technology,
Publishing,
Marketing,
Advertising,
Communications,
Social Media,
Security,
Search Engine Marketing,
Software,
Internet,
The Trade Desk,
Commerce,
Trade,
TSX,
Partnership,
TTD,
Torstar,
Online shopping OpenPass is a single-sign-on solution created by The Trade Desk that will be deployed across VerticalScope’s web communities, providing users with a secure login alternative.
Key Points:
- OpenPass is a single-sign-on solution created by The Trade Desk that will be deployed across VerticalScope’s web communities, providing users with a secure login alternative.
- As web publishers face concerns related to advertising addressability and consumer privacy, OpenPass allows them to authenticate their users in a transparent manner and provide a premium ad experience.
- This direct connection will contribute to a more efficient auction, driving value for both advertisers and VerticalScope.
- “The Trade Desk is an industry leader, and this partnership offers a secure and premium experience to our users, which is why we’re also excited to offer OpenPass as a new login option for our communities.”
Restaurant,
Bar,
Professional Services,
Online Retail,
Search Engine Marketing,
Delivery Services,
Food,
Beverage,
Digital Marketing,
Data Analytics,
Retail,
Marketing,
Advertising,
Content Marketing,
Communications,
The Trade Desk,
Foodpanda,
Trade,
Partnership,
GM,
Knorr,
OTT,
Multimedia,
Growth Key Points:
- View the full release here: https://www.businesswire.com/news/home/20240422970949/en/
The partnership features multiple retail media solutions powered by The Trade Desk’s programmatic advertising platform and foodpanda’s first-party retail data.
- “We are on a mission to grow foodpanda into the retail media network of choice.
- Our partnership with The Trade Desk is perfect for the era of consent-based advertising, where first-party data is key for targeted, personalised marketing.
- “Retail data provides brands better targeting and performance measurement, enabling them to understand how their advertising dollars impact actual sales.
Retrieved on:
Wednesday, April 17, 2024
Technology,
Content Marketing,
Other Communications,
Marketing,
Advertising,
Communications,
Software,
Internet,
Digital Marketing,
Search Engine Marketing,
The Trade Desk,
ID,
Trade,
Telephone,
Webcast,
TTD The Trade Desk, Inc. (NASDAQ: TTD), a provider of a global technology platform for buyers of advertising, today announced that it will release financial results for the first quarter ended March 31, 2024 after the market closes on Wednesday, May 8, 2024.
Key Points:
- The Trade Desk, Inc. (NASDAQ: TTD), a provider of a global technology platform for buyers of advertising, today announced that it will release financial results for the first quarter ended March 31, 2024 after the market closes on Wednesday, May 8, 2024.
- The Trade Desk will host a webcast and conference call to discuss first quarter financial results at 2:00 P.M. Pacific Time.
- Webcast: A live webcast of the call can be accessed from the Investor Relations section of The Trade Desk’s website at http://investors.thetradedesk.com/ .
- The audio replay will be available via telephone until May 15, 2024.
Connected,
Smart TV,
The Trade Desk,
Internet,
Unified,
Business development,
Aircraft flight control system,
Mac (computer),
UID,
Ecosystem,
Clinch,
Advertising NEW YORK, March 25, 2024 /PRNewswire/ -- Clinch, the leader in dynamic ad serving and personalization and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced today their adoption of Unified ID 2.0 (UID2), a privacy-conscious identity solution built for the open internet, into their identity framework. This move positions Clinch as the first client-side ad server to incorporate UID2, marking a major industry development.
Key Points:
- This move positions Clinch as the first client-side ad server to incorporate UID2, marking a major industry development.
- By supporting identity solution UID2, Clinch is continuing to enhance advertisers' and agency partners' capacity to utilize their first-party data in a secure manner.
- "Given the impending completion of third-party cookie deprecation, Clinch recognizes the imperative for advertisers to prioritize omnichannel identity strategies," said Charel MacIntosh, Head of Business Development and Strategic Partnerships, Clinch.
- Clinch's adoption of UID 2.0 aims to facilitate several use cases:
Implement a privacy-conscious identifier for creative decision-making, optimizations, and attribution.
Retrieved on:
Thursday, February 15, 2024
Data Management,
Advertising,
Digital Marketing,
Communications,
Technology,
Software,
Internet,
Maker,
Regulation,
News,
Sport,
Regulation Fair Disclosure,
OneFootball,
Forward,
Woman,
OTT,
DISH TV,
Share repurchase,
NBCUniversal,
Disclosure,
HP,
GAAP,
Dilution,
DSP,
EPS,
Sling TV,
Depreciation,
Trade,
Common stock,
ID,
Adjustment,
Walmart,
CTV,
Support,
Warner Bros. Discovery,
Adtech (company),
Aller Media,
Telephone,
Kimberly-Clark,
The Trade Desk,
Bacardi,
Privacy,
Video game Discovery announced integration with UID2 across its premium entertainment, sports, news and lifestyle brands with its digital platforms, including Max and Discovery+.
Key Points:
- Discovery announced integration with UID2 across its premium entertainment, sports, news and lifestyle brands with its digital platforms, including Max and Discovery+.
- Walmart Connect announced it is testing the integration of UID2 to inform decisioning across the open internet within the Walmart DSP.
- The Company expects the variability of the above charges could have a significant and potentially unpredictable impact on our future U.S. GAAP financial results.
- Accordingly, investors should monitor these channels in addition to The Trade Desk’s press releases, SEC filings, public conference calls and webcasts.
Retrieved on:
Tuesday, January 30, 2024
OTT,
Advertising,
Partnership,
DISH TV,
Ecosystem,
The Trade Desk,
Unified,
CTV,
MVPD,
ID,
Sling TV,
Television DISH TV leads as the first major cable provider to adopt Unified ID 2.0, with SLING TV now the largest vMVPD to enable this unique identification solution.
Key Points:
- DISH TV leads as the first major cable provider to adopt Unified ID 2.0, with SLING TV now the largest vMVPD to enable this unique identification solution.
- "Over the past decade we have invested heavily in harnessing the power of our first party data," said Kevin Arrix, senior vice president, DISH Media.
- The adoption of UID2 across Sling TV and DISH Connected™ enables advertisers to build their media buys around DISH Media's valuable first-party data.
- For more information about Unified ID 2.0, please visit the Unified ID solution site .
Retrieved on:
Wednesday, January 24, 2024
Software,
Digital Marketing,
Internet,
Marketing,
Advertising,
Data Management,
Communications,
Technology,
Telephone,
The Trade Desk,
Trade,
ID,
TTD,
Webcast The Trade Desk, Inc. (NASDAQ: TTD), a provider of a global technology platform for buyers of advertising, today announced that it will release financial results for the fourth quarter and fiscal year ended December 31, 2023 after the market closes on Thursday, February 15, 2024.
Key Points:
- The Trade Desk, Inc. (NASDAQ: TTD), a provider of a global technology platform for buyers of advertising, today announced that it will release financial results for the fourth quarter and fiscal year ended December 31, 2023 after the market closes on Thursday, February 15, 2024.
- The Trade Desk will host a webcast and conference call to discuss fourth quarter and fiscal year financial results at 2:00 P.M. Pacific Time.
- Webcast: A live webcast of the call can be accessed from the Investor Relations section of The Trade Desk’s website at http://investors.thetradedesk.com/ .
- Audio replay: An audio replay of the call will be available beginning about two hours after the call.
Retrieved on:
Wednesday, January 17, 2024
Marketing,
Data Management,
Advertising,
Digital Marketing,
Communications,
Technology,
Publishing,
Entrepreneurship,
Pinterest,
TTD,
Microsoft,
Trade,
Oracle Advertising,
Business administration,
University,
The Trade Desk,
Harvard Business School,
Unified,
Master of Business Administration,
Internet,
Management Global advertising technology leader The Trade Desk (Nasdaq: TTD) today announced that Samantha Jacobson has joined its board of directors.
Key Points:
- Global advertising technology leader The Trade Desk (Nasdaq: TTD) today announced that Samantha Jacobson has joined its board of directors.
- "I’m thrilled to have Samantha join our board of directors," said Jeff Green, CEO and Co-Founder, The Trade Desk.
- "Samantha has played an important role in advancing key strategic initiatives for The Trade Desk over the last three years, including Unified ID 2.0.
- Jacobson joined The Trade Desk after six years at Oracle where she managed the global business development and strategy team.
