Pearl TV Launches RUN3TV, a New TV Web Platform That Brings Interactive Experiences and Streaming Content To Over-the-Air Viewers for the First Time
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Tuesday, April 19, 2022
E. W. Scripps Company, News, National Association, OTA, ATSC 3.0, PST, Kineton, Television, National Association of Broadcasters, TVB Pearl, LLC, What Now, Hearst, Philippine Council of Evangelical Churches, ATSC, NAB, Weather, Life, Pearl, Gray Television, Program, Cox Media Group, HDR, Atmosphere, Internet, Technology, View, Freewheel, Environment, Nexstar Media Group, Howard University School of Communications, Human voice, Sinclair Broadcast Group, Advanced Television Systems Committee, NAB Show, TEGNA, City, Industry, Multimedia, E.W. Edwards, Graham Media Group, WHUT, Dolby Laboratories, Broadcasting, Google, Broadcaster
WASHINGTON, April 19, 2022 /PRNewswire/ -- Pearl TV, the coalition of U.S. broadcast companies transitioning to NEXTGEN TV, today announced the launch of the RUN3TV web platform that enables broadcasters to offer a brand-new hybrid TV service to over-the-air (OTA) viewers.
Key Points:
- RUN3TV was built to support NEXTGEN TV, otherwise known as ATSC 3.0, and bring content to life through two-way web interactivity.
- "With NEXTGEN TV and RUN3TV, broadcasters can now bring the OTA environment into the digital world."
- RUN3TV's web-based platform architecture enables stations to develop, innovate, and differentiate at the application services layer, allowing a consistent viewer experience across all NEXTGEN TV devices.
- Broadcasters can now leverage advanced advertising in live and streaming content, audience insights, and premium content distribution thanks to the new platform.