BBB National Programs Issues Compliance Warning for Use of AI in Child-Directed Advertising and Data Collection
The CARU compliance warning puts advertisers, brands, endorsers, developers, toy manufacturers, and others on notice that CARU's Advertising and Privacy Guidelines apply to the use of AI in advertising and the collection of personal data from children.
- The CARU compliance warning puts advertisers, brands, endorsers, developers, toy manufacturers, and others on notice that CARU's Advertising and Privacy Guidelines apply to the use of AI in advertising and the collection of personal data from children.
- "Our Compliance Warning stresses the importance of responsible advertising and data privacy practices in the children's space, particularly in AI-driven advertising and data collection," said Dona Fraser, Senior Vice President, Privacy Initiatives at BBB National Programs.
- "We call on marketers, brands, and developers to prioritize transparency, safety, and compliance with CARU's Advertising and Privacy Guidelines as we all work to maintain the well-being of children as AI becomes commonplace."
- CARU's Advertising Guidelines apply to advertising in all media, regardless of whether AI is used to create or disseminate the ads, including digital worlds where altered, simulated, and synthetic content is powered by AI.