Midjourney

• The new communication platform is Gate Ready, which is designed to introduce Gate 2 Adventure positioning.
• "This new platform signifies a pivotal step forward in our global expansion, with a particular focus on the United States," explained Mona Kinal, Chief Marketing Officer of G2A.COM.
• G2A.COM recognized the limitations of boxed distribution and has transformed itself into a thriving online marketplace that connects buyers and verified sellers.
• The campaign covers digital communication channels and cooperation with influencers and will last until mid-November 2023.

• Madrona today announced the Intelligent Applications Top 40, a list of the top 40 private companies building applications and infrastructure leveraging artificial intelligence and machine learning.
• View the full release here: https://www.businesswire.com/news/home/20230928699925/en/
  2023 Intelligent Applications Top 40 Winners & Rising Stars (Graphic: Business Wire)
  The list is being released two weeks before the Intelligent Applications Summit, where leaders in the space will discuss issues, challenges and innovations in AI.
• IA40 Summit
  The key trends in the 2023 IA Top 40 and the 5 Rising Stars are:
  AI and Generative AI have created an entirely new category of companies – These companies are net new companies, generally referred to as native GenAI companies, that are building on AI models to generate content.
• While Gen-native and Gen-enhanced applications are in some cases going head to head for consumer and information worker attention and dollars, Gen-enhanced companies have distribution, brand recognition, and a network effect over Gen-native companies.

• ShapeTX’s AI-driven AAVid platform combines massive throughput screening of billions of unique AAV variants and machine learning to identify novel AAV capsids for direct-to-NHP in vivo selection to maximize clinical translation.
• As part of the collaboration, ShapeTX will also apply the company’s transgene engineering technology to optimize payloads provided by Otsuka for therapeutic levels of gene expression in targeted cell types.
• Our recent research activities have led to identification of target molecules and antibodies for specific ocular diseases of interest with high unmet medical needs.
• This holds the potential to become dramatically beneficial to patients who have suffered from specific, chronic ocular diseases.”

• As generative AI settles into the mainstream, growing numbers of courses and certifications are promising entry into the “hot job” of prompt engineering.
• Having skills in using natural language (such as English) to “prompt” useful content out of AI models such as ChatGPT and Midjourney seems like something many employers would value.

The prompt engineering hype

• A Washington Post article published in February did a lot to seed the notion that prompt engineers are “AI whisperers” who “program in prose”.
• And to complete the transition from geek to chic, several influencers jumped on board to portray prompt engineering as a gold rush open for anyone willing to study and learn a few tricks.

Are there really that many jobs?

• Six months later, it seems more like a corporate publicity stunt than a search for talent.
• As many commentators predicted, prompt engineering hasn’t exploded as a standalone career.
• There are few reliable statistics on the growth (or lack of growth) in prompt engineering.

What’s the reality?

• They simply know the right questions to ask and can recognise value in the responses.
• When advertising experts start hacking away at prompting, they quickly invent ways to do things even the most skilled AI gurus can’t.
• They can use that knowledge, for example, to improve results for everyone using AI to obtain data from a company’s internal documents.

Why is prompting hard?

• Advertising copy, an image or a poem is not useful or useless until it succeeds or fails in the real world.
• And in many real-world scenarios, domain experts are the only ones who can judge the usefulness of AI outputs.
• So it’s simple to test prompts that stop AI from hallucinating that the answer is 5.

Is prompt engineering worth learning?

• People looking to get rich from prompt engineering would be better advised to focus on pairing AI and problem formulation in their area of expertise.
• Eventually, boasting that you know how to prompt AI will become resumé furniture.
• Read more:
  How to perfect your prompt writing for ChatGPT, Midjourney and other AI generators