Performance (TV series)

MNTN Named One of Fast Company’s Next Big Things in Tech

Retrieved on: 
Tuesday, November 28, 2023
Software, TV and Radio, Marketing, Artificial Intelligence, Advertising, Communications, Technology, Entertainment, Intelligence, Next, Performance (TV series), Organization, Content as a service, Information technology, MNTN

By introducing Performance TV as a whole new category, MNTN has opened the door for a significant number of new advertisers to connect with customers.

Key Points: 
  • By introducing Performance TV as a whole new category, MNTN has opened the door for a significant number of new advertisers to connect with customers.
  • "We are honored to be recognized by Fast Company as one of the Next Big Things in Tech.
  • “The Next Big Things in Tech is not just a look around the corner — it's a look around the corner after that,” says Brendan Vaughan, editor-in-chief of Fast Company.
  • The Winter 2023/2024 issue of Fast Company is available online now and will hit newsstands on December 5.

MNTN Announces New Breakthrough Generative AI Video Editor

Retrieved on: 
Thursday, June 15, 2023
TV and Radio, Technology, Online, Marketing, General Entertainment, Advertising, Entertainment, Communications, Software, Artificial Intelligence, Audio, Video, Music, Content as a service, Integrated Device Technology, Performance (TV series), Synthetic media, API, OpenAI, VIVA, The Hardest Part (Coldplay song), Generative, AI, Imagination, Environment, Creative industries, Video game, MNTN

Generative AI will bring about a new class of video creators regardless of skill level, while simultaneously making existing video professionals significantly more productive.

Key Points: 
  • Generative AI will bring about a new class of video creators regardless of skill level, while simultaneously making existing video professionals significantly more productive.
  • “I believe Creative AI will lead to an explosion of new video creation for marketers, with video professionals playing a big role,” said MNTN President and CEO Mark Douglas.
  • “Generative AI will bring a new level of speed and lower cost to everything from script creation to storyboarding, to getting those seconds of video you wish you shot.
  • If you can edit a video you created on your phone, you can edit a video with VIVA.

MNTN Continues to Grow Performance TV With the Addition of Industry Veteran Jay Stevens as GM of International

Retrieved on: 
Tuesday, June 6, 2023
Marketing, Advertising, Entertainment, Communications, Technology, TV and Radio, Software, International, Performance (TV series), CTV, Magnite Inc, GM, Magnite, Hudson, Knowledge, Canadian Internet Registration Authority, Growth, Television, Video game, Adform, MNTN

MNTN, the hardest working software in TV and a trailblazer in Performance TV advertising, is proud to announce the addition of Jay Stevens as GM of International.

Key Points: 
  • MNTN, the hardest working software in TV and a trailblazer in Performance TV advertising, is proud to announce the addition of Jay Stevens as GM of International.
  • Stevens’ appointment comes at a pivotal time during MNTN’s growth as its team and global footprint expands to match client demand for Performance TV in international markets.
  • Stevens’ role will be key to extending MNTN’s offerings and ensuring international advertisers have access to this cutting-edge technology.
  • Expanding on Douglas' sentiments, Jay Stevens commented, "I have long admired the innovation and leadership MNTN brings to the advertising industry.

MNTN Announces Three Tech Veterans as Part of Strategic Board Development and Expansion

Retrieved on: 
Tuesday, March 14, 2023
Entertainment, Advertising, Communications, Technology, TV and Radio, Software, Marketing, BlueKai, Software as a service, LiveRamp, BDO, Grant, NYSE, Dropbox, BlackRock, Smart TV, PDP, LLP, SpaceX, School, Investment, Restaurant, Emergence (TV series), Retirement, Acquisition, Ries, Student, Data, Multimedia, Automation, B2B, CRM, Performance (TV series), Oracle, Airbnb, MSN, Microsoft, Greycroft, CTV, Cryptocurrency, Fidelity, Amazon, Qualcomm, MNTN

View the full release here: https://www.businesswire.com/news/home/20230314005397/en/

Key Points: 
  • View the full release here: https://www.businesswire.com/news/home/20230314005397/en/
    Brands are flocking to Connected TV and demanding more data driven metrics tied to ad spend.
  • MNTN is leading the category with Performance TV by providing advertisers a self-serve platform to buy premium CTV inventory and measure performance in real time.
  • Mark Douglas, CEO of MNTN commented, “We’re thrilled to welcome Hadi, Grant, and Joe to the MNTN Board of Directors.
  • After acquiring Ryan Reynolds’ creative hot shop Maximum Effort and QuickFrame, MNTN has continued to innovate the traditional TV buying and creative process.