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Pixalate Releases March 2024 Rankings for Open Programmatic Ad Sellers on Made-For-Advertising (MFA) Websites: 18% of Global Ad Spend on MFA Sites Was Sold by Magnite

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Friday, April 12, 2024

Smart TV, Pubmatic, Advertising, Research, SSPS, Mobile advertising, Human, CTV, MFA, Privacy, Index, Magnite, SOV, Adform, Connected

LONDON, April 12, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Global March 2024 Rankings for Open Programmatic Ad Sellers on Made-For-Advertising (MFA) Websites .

Key Points:

LONDON, April 12, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Global March 2024 Rankings for Open Programmatic Ad Sellers on Made-For-Advertising (MFA) Websites .
The report includes rankings of open programmatic sellers, including supply-side platforms (SSPs), based on ads.txt analysis of MFA websites and estimated ad spend on MFA websites.
The report also lists which sellers sold the least amount of ads on MFA websites in March 2024.
Pixalate’s data science team analyzed over 350 million programmatic ad impressions in March 2024 to compile this research.

Pixalate Introduces Top Sell-Side Platforms (SSPs) For Inventory Quality for Asia-Pacific (APAC), Europe, Middle East and Africa (EMEA), Latin America (LATAM), and North America Regions in Q4 2023 Global Seller Trust Indexes

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Thursday, February 8, 2024

MFA, OpenX, Théophile de Bock, Adform, Connected, Risk, Yahoo!, Advertising, CTV

Index Exchange — Final Score: 81 (B)

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Index Exchange — Final Score: 81 (B)
Google AdExchange — Final Score: 78 (B)
See the complete Global Seller Trust Index - Global rankings here .
Verve Group — Final Score: 82 (B)
Google AdExchange — Final Score: 80 (B)
See the complete Global Seller Trust Index - EMEA rankings here .
Xandr Monetize — Final Score: 83 (B)
Index Exchange — Final Score: 83 (B)
See the complete Global Seller Trust Index - LATAM rankings here .
Pixalate’s other Indexes include the Connected TV (CTV) Seller Trust Index for global CTV advertising and the Mobile Seller Trust Index for global mobile in-app advertising.

Advertising Technology (Adtech) Platform Market Size to Grow USD 2.5 Billion by 2029 at a CAGR of 8.6% | Valuates Reports

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Thursday, January 18, 2024

The Global AdTech Market is projected to grow from USD 23.9 Billion in 2023 to USD 42.5 Billion by 2029, at a Compound Annual Growth Rate (CAGR) of 8.6% during the forecast period.

Key Points:

The Global AdTech Market is projected to grow from USD 23.9 Billion in 2023 to USD 42.5 Billion by 2029, at a Compound Annual Growth Rate (CAGR) of 8.6% during the forecast period.
AdTech is expanding rapidly due to factors including improved measurement and analytics, cross-channel advertising tactics, and an emphasis on privacy and legal compliance.
The market for AdTech solutions is expanding as a result of businesses switching from traditional to digital advertising tactics.
Asia Pacific exhibits a strong potential for development in the market for advertising technology platforms, or Adtech.

Advertising Technology (Adtech) Platform Market Size to Grow USD 2.5 Billion by 2029 at a CAGR of 8.6% | Valuates Reports

Retrieved on:

Thursday, January 18, 2024

The Global AdTech Market is projected to grow from USD 23.9 Billion in 2023 to USD 42.5 Billion by 2029, at a Compound Annual Growth Rate (CAGR) of 8.6% during the forecast period.

Key Points:

The Global AdTech Market is projected to grow from USD 23.9 Billion in 2023 to USD 42.5 Billion by 2029, at a Compound Annual Growth Rate (CAGR) of 8.6% during the forecast period.
AdTech is expanding rapidly due to factors including improved measurement and analytics, cross-channel advertising tactics, and an emphasis on privacy and legal compliance.
The market for AdTech solutions is expanding as a result of businesses switching from traditional to digital advertising tactics.
Asia Pacific exhibits a strong potential for development in the market for advertising technology platforms, or Adtech.

Programmatic Advertising Spending Market size to increase by USD 433.7 billion between 2022 to 2027, Adform AS, Adobe Inc., Alphabet Inc. and more among key companies - Technavio

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Tuesday, November 7, 2023

Sale, Microsoft, The Trade Desk, Verizon Communications, Adobe Inc., DSP, Advertising, Magnite Inc, Growth, Mobile, Adform, USD, Alphabet Inc., Amazon (company), Auction, Pharmaceutical industry, Geography

NEW YORK, Nov. 7, 2023 /PRNewswire/ -- The programmatic advertising spending market size is expected to grow by USD 433.7 billion from 2022 to 2027.

Key Points:

NEW YORK, Nov. 7, 2023 /PRNewswire/ -- The programmatic advertising spending market size is expected to grow by USD 433.7 billion from 2022 to 2027.
In addition, the growth momentum of the market will progress at a CAGR of 32.23% during the forecast period, according to Technavio.
High penetration of digital advertising is notably driving the programmatic advertising spending market.
The growth of the programmatic advertising spending market in North America is due to the mature technological market in the region that drives the market.

MNTN Continues to Grow Performance TV With the Addition of Industry Veteran Jay Stevens as GM of International

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Tuesday, June 6, 2023

MNTN, the hardest working software in TV and a trailblazer in Performance TV advertising, is proud to announce the addition of Jay Stevens as GM of International.

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MNTN, the hardest working software in TV and a trailblazer in Performance TV advertising, is proud to announce the addition of Jay Stevens as GM of International.
Stevens’ appointment comes at a pivotal time during MNTN’s growth as its team and global footprint expands to match client demand for Performance TV in international markets.
Stevens’ role will be key to extending MNTN’s offerings and ensuring international advertisers have access to this cutting-edge technology.
Expanding on Douglas' sentiments, Jay Stevens commented, "I have long admired the innovation and leadership MNTN brings to the advertising industry.

Semcasting Grows Executive Team to Fuel Brand Adoption of Identity Solutions

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Tuesday, April 11, 2023

Decile, Acxiom, Health, Marketing, Adform, ADS, LiveRamp, Green, BMW, Thompson, Growth, Ecosystem, SVP, Video game, Cryptocurrency, Vodafone

NORTH ANDOVER, Mass., April 11, 2023 (GLOBE NEWSWIRE) -- Semcasting , the pioneer in cookieless targeting and identity graph solutions, today announced the appointment of three strategic executive hires.

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NORTH ANDOVER, Mass., April 11, 2023 (GLOBE NEWSWIRE) -- Semcasting , the pioneer in cookieless targeting and identity graph solutions, today announced the appointment of three strategic executive hires.
According to Insider Intelligence , the identity resolution market is expected to be a $10 billion industry in the United States in 2023.
By expanding its executive team, Semcasting will seize on the opportunity in this new digital media ecosystem with AudienceDesigner by Semcasting (ADS) .
Ray Kingman, CEO and founder of Semcasting said, “Identity resolution in digital advertising seems to get more frustrating everyday.

Fighting Ad Crime on All Fronts: Record Number of Companies Achieve "TAG Platinum" Status with All Three TAG Seals

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Thursday, March 2, 2023

WASHINGTON, March 2, 2023 /PRNewswire/ -- The Trustworthy Accountability Group (TAG), the world's leading program to fight criminal activity and protect brand safety in digital advertising, today announced a record number of TAG companies have achieved "TAG Platinum" status this year by successfully obtaining all three of TAG's certification seals, including TAG Certified Against Fraud, Certified Against Malware, and Brand Safety Certified.

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In total, 23 companies reached TAG Platinum status in 2023, a 53% increase over the 15 companies that did so in the prior year.
"Happily, the leading companies in digital advertising understand that the best way to address the connected threats of ad crime, brand safety threats, and lack of transparency is a solid shield of TAG seals.
By implementing industry best practices across TAG's program areas, TAG Platinum companies demonstrate their commitment to a safe, transparent, and crime-free supply chain."
Overall, 228 TAG certified companies earned a total of 317 seals across TAG's Certified Against Fraud, Certified Against Malware, and Brand Safety Certified Programs in 2023, a slight increase from the 313 seals earned by 230 companies in 2022.

Comscore Reports Fourth Quarter and Full Year 2022 Results

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Tuesday, February 28, 2023

RESTON, Va., Feb. 28, 2023 /PRNewswire/ -- Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today reported financial results for the fourth quarter and full year ended December 31, 2022.

Key Points:

We did what we said we were going to do, and that has given us momentum as we head into 2023.
Revenue in the fourth quarter was $98.2 million, up 1.8% from $96.5 million in Q4 2021, driven by double-digit growth in Cross Platform Solutions revenue from local and national TV measurement.
Net income for the quarter was $0.1 million, compared to net income of $2.9 million in Q4 2021.
Included in net loss for 2022 were a non-cash impairment charge of $46.3 million related to goodwill and restructuring costs of $5.8 million recorded in Q3 2022.

EMX by Big Village and Adform Announce Global Partnership Connecting Adform's DSP to EMX's CTV-first SSP Platform

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Tuesday, October 4, 2022

EMX, Online, Trust, SSP, Partnership, Advertising, SVP, Ownership, Technology, Intelligence, DSP, Industry, CEO, IDS, Internet, ROI, CTV, DNA, Business, Marketing, Video game, Adform

NEW YORK, Oct. 4, 2022 /PRNewswire/ -- EMX by Big Village, the leading premium SSP and end-to-end programmatic technology group focused on the planning, buying, and measurement of CTV and omnichannel media, today announced it is partnering with Adform, the only global, independent, and fully integrated advertising platform built for modern marketing. The partnership opens new doors for global advertisers by directly connecting Adform's DSP to EMX's CTV-first global omnichannel SSP platform.

Key Points:

The partnership opens new doors for global advertisers by directly connecting Adform's DSP to EMX's CTV-first global omnichannel SSP platform.
"This partnership with Adform grants advertisers access to supply path optimized premium global supply, designed to improve ROI and provide trust and transparency to the programmatic supply," said Michael Zacharski, CEO of EMX by Big Village.
As a premium global direct to publisher supply side platform (SSP), data platform, media trading desk, and local marketing cloud, EMX is the fully owned technology that powers Big Village's programmatic media business.
Adform is the only global, independent and fully integrated advertising platform built for modern marketing.