MNTN

Collective Audience Appoints Award-Winning Digital Strategy Executive and Advertising Leader, Cary Tilds, to Advisor Collective

Retrieved on: 
Monday, May 6, 2024
DLT, WPP plc, DMR, Interactive Advertising Bureau, WPP, Intelligence, SVP, MNTN, Television, Mind share, Advertising, Connected, Digital technology, Machine learning, Publication, AOL, API, Smart TV, Omnicom Group, Blockchain, Reality–virtuality continuum, Marketing, Ford Motor Company, Woman, Collective, IAB, Medialink, Adtech (company), Martech, Panel, NFT, UC

Tilds is an award-winning digital advertising executive with 30 years of experience driving digital strategies, marketing, technology and innovation for Fortune 500 media giants that include WPP, Mindshare, Omnicom, and Ford Motor Company.

Key Points: 
  • Tilds is an award-winning digital advertising executive with 30 years of experience driving digital strategies, marketing, technology and innovation for Fortune 500 media giants that include WPP, Mindshare, Omnicom, and Ford Motor Company.
  • “She brings to our growing Advisor Collective invaluable knowledge and insights gained from leading teams engaged across marketing, digital media and analytics, business intelligence and data strategies.
  • Tilds earlier served as SVP of digital strategy and SVP of corporate strategy at FordDirect, where she led its digital technology, analytics, business intelligence, and data strategy teams.
  • She is also founder and CEO of Cary Tilds Consulting, and was appointed to Google’s first customer advisor board.

Gossamer Bio Announces Appointment of Steven D. Nathan, M.D., and Skye Drynan to its Board of Directors

Retrieved on: 
Tuesday, March 12, 2024
Oncology, Health, Clinical Trials, General Health, Pharmaceutical, Biotechnology, Pulmonary hypertension, Health care, Artificial intelligence, American Thoracic Society, Whitehead Institute, Lung transplantation, Idiopathic pulmonary fibrosis, Medical director, Biomedical Research, Pulmonology, Capital Group Companies, Gossamer, Partnership, American College, Wellesley College, American studies, Commerce, Creative, Medical education, Biomedicine, Latin American studies, International Society, Putnam Investments, MNTN, University, Senior, House, Publication, Portfolio manager, FDA, Internal medicine, Entrepreneurship, Lord Abbett, MIT, Capital, Bloomberg, GOSS, Orthostatic hypertension, IPF, Initial public offering, Partner, Idiopathic disease, PAH, Pharmaceutical industry

Skye Drynan is the Founder, CEO and Creative Director of House of Skye, Ltd., and a former Partner and Senior BioPharma Analyst at Capital Group.

Key Points: 
  • Skye Drynan is the Founder, CEO and Creative Director of House of Skye, Ltd., and a former Partner and Senior BioPharma Analyst at Capital Group.
  • Ms. Drynan joins the Board with an extensive background in finance, investment, and entrepreneurship, specializing in the biotechnology industry.
  • “The addition of Dr. Nathan to our Board signifies a pivotal moment in Gossamer’s evolution,” said Faheem Hasnain, Co-Founder, Chairman and CEO of Gossamer Bio.
  • Ms. Drynan is the Founder, CEO and Creative Director of House of Skye, Ltd., which she founded in 2016.

Ryan Reynolds will be Keynote Speaker at Meltwater Summit 2024

Retrieved on: 
Tuesday, February 20, 2024
SAN, Adweek, Marketing, The Hollywood Reporter, Aviation American Gin, PR, Meltwater, The Wall Street Journal, Wrexham A.F.C., Creativity, MNTN, Corporation

SAN FRANCISCO, Feb. 20, 2024 (GLOBE NEWSWIRE) -- Meltwater, a global leader in media, social and consumer intelligence, today announces Ryan Reynolds – actor, producer and entrepreneur – as the keynote speaker at Meltwater Summit 2024, which will be held June 25-26 in New York City.

Key Points: 
  • SAN FRANCISCO, Feb. 20, 2024 (GLOBE NEWSWIRE) -- Meltwater, a global leader in media, social and consumer intelligence, today announces Ryan Reynolds – actor, producer and entrepreneur – as the keynote speaker at Meltwater Summit 2024, which will be held June 25-26 in New York City.
  • Meltwater Summit is where creativity and innovation intersect, all with the goal of empowering attendees to capitalize on industry-shaping trends, connect with consumers, leverage the latest developments in marketing technology, and make lasting industry connections.
  • Featured speakers at Meltwater Summit 2024 include:
    Rebecca Hinds, Head of The Work Innovation Lab, Asana
    Justin Nicolette, Head of Sports and Entertainment Communications, Ally
    “We are really pleased to be able to welcome Ryan Reynolds to the Meltwater Summit stage this year,” said Jenny Force, VP of Corporate Marketing at Meltwater.
  • We can’t wait to have him impart valuable insights with attendees of Summit who want to take their marketing efforts to the next level.”
    Learn more about the Meltwater Summit and register here: www.meltwater.com/summit

Stagwell (STGW) and MNTN Partner to Forge a Unified Performance Marketing Ecosystem for Brands

Retrieved on: 
Wednesday, January 10, 2024
Cloud, MNTN, Partnership, Stagwell, SMC, Ecosystem, PR, CTV, CES, Television

NEW YORK and AUSTIN, Texas, Jan. 10, 2024 /PRNewswire/ -- Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, is partnering with connected TV (CTV) advertising leader MNTN to broaden the market of performance advertising for brands. With the partnership, brands will now have access to a comprehensive set of buying solutions that combine the best of MNTN's Performance TV platform with Stagwell Marketing Cloud products, providing added streaming, performance PR and performance influencer capabilities in a one-stop shop.

Key Points: 
  • With the partnership, brands will now have access to a comprehensive set of buying solutions that combine the best of MNTN's Performance TV platform with Stagwell Marketing Cloud products, providing added streaming, performance PR and performance influencer capabilities in a one-stop shop.
  • Brands can now attach metrics to their big marketing ideas in a granular way.
  • The partnership between Stagwell and MNTN Performance TV addresses the growing importance of performance advertising for modern brands, offering a comprehensive suite of buying solutions that feature cutting-edge targeting, measurement, and automated optimization technology.
  • MNTN clients will now benefit from an enhanced suite of tools, incorporating products from the Stagwell Marketing Cloud.

MNTN Named One of Fast Company’s Next Big Things in Tech

Retrieved on: 
Tuesday, November 28, 2023
Software, TV and Radio, Marketing, Artificial Intelligence, Advertising, Communications, Technology, Entertainment, Intelligence, Next, Performance (TV series), Organization, Content as a service, Information technology, MNTN

By introducing Performance TV as a whole new category, MNTN has opened the door for a significant number of new advertisers to connect with customers.

Key Points: 
  • By introducing Performance TV as a whole new category, MNTN has opened the door for a significant number of new advertisers to connect with customers.
  • "We are honored to be recognized by Fast Company as one of the Next Big Things in Tech.
  • “The Next Big Things in Tech is not just a look around the corner — it's a look around the corner after that,” says Brendan Vaughan, editor-in-chief of Fast Company.
  • The Winter 2023/2024 issue of Fast Company is available online now and will hit newsstands on December 5.

Meet MNTN Next Gen TV

Retrieved on: 
Thursday, November 16, 2023
Technology, Entertainment, Marketing, Advertising, Communications, Software, Audio, Video, TV and Radio, Social Media, Data Management, GA4, Acquisition, LiveRamp, Rumple (musical), The Performers (TV series), CPV, Engineering, CRM, Database, Create, Growth, FOX, ESPN, ATSC 3.0, Radius, City, CBS, Content as a service, Bravo, CPA, Cyber Monday, AppsFlyer, Black Friday, Peafowl, Video game, Television, Mobile phone, MNTN, Google Analytics

MNTN, the Hardest Working Software in TV and a trailblazer in Performance TV advertising, today unveiled MNTN Next Gen TV.

Key Points: 
  • MNTN, the Hardest Working Software in TV and a trailblazer in Performance TV advertising, today unveiled MNTN Next Gen TV.
  • “MNTN's Next Gen TV is not just a software update; it’s a significant evolution of Performance TV,” said MNTN President and CEO Mark Douglas.
  • MNTN Next Gen TV is a necessity for any advertiser precisely at the moment when marketers need it the most.”
    MNTN Customers who gained early access to MNTN Next Gen TV are already seeing impactful results.
  • Mikayla Ceraso, Growth Marketing Manager at Tuckernuck shared, “After MNTN released Next Gen TV, our ROAS increased by 65% the following month — both in the MNTN platform and in Google Analytics, where we use our conversion measurement methodology.

MNTN Named Official Performance TV Partner of BWT Alpine F1 Team Ahead of the Las Vegas Grand Prix

Retrieved on: 
Thursday, November 16, 2023
Technology, General Automotive, General Sports, Extreme Sports, Entertainment, Automotive, Celebrity, Sports, Other Technology, Marketing, Software, Advertising, Communications, TV and Radio, Las Vegas Grand Prix, MNTN, Alpine F1 Team, Multimedia, Investment, Las Vegas Grand, Season, A523, Partnership, BWT, F1, Alpine

BWT Alpine F1 Team welcomes MNTN, the Hardest Working Software in Television™ and a trailblazer in streaming TV advertising, as our official Performance TV Sponsor.

Key Points: 
  • BWT Alpine F1 Team welcomes MNTN, the Hardest Working Software in Television™ and a trailblazer in streaming TV advertising, as our official Performance TV Sponsor.
  • The multi-year partnership kicks off at the Las Vegas Grand Prix this coming weekend and will extend to key races throughout the 2024 season.
  • MNTN’s logo will be visible on the A523 and team environments at key races during the upcoming seasons.
  • “I’m a big fan of the Alpine team and its incredible heritage and look forward to growing a larger global audience together.

Tatari Wins AdExchanger’s 2023 Most Innovative TV Advertising Technology Award

Retrieved on: 
Monday, October 2, 2023
Smart TV, Advertising, DCR, CTV, MNTN, Privacy, Reuters - The World's Most Innovative Universities, SAN, Video game, Vault

SAN FRANCISCO, Oct. 02, 2023 (GLOBE NEWSWIRE) -- Tatari , a leading platform for buying and measuring advertising across convergent TV (linear, streaming, and online video) was recognized in the 2023 AdExchanger awards , winning the top spot for the Most Innovative TV Advertising Technology and an honorable mention for the Best Data Driven TV Campaign.

Key Points: 
  • SAN FRANCISCO, Oct. 02, 2023 (GLOBE NEWSWIRE) -- Tatari , a leading platform for buying and measuring advertising across convergent TV (linear, streaming, and online video) was recognized in the 2023 AdExchanger awards , winning the top spot for the Most Innovative TV Advertising Technology and an honorable mention for the Best Data Driven TV Campaign.
  • Tatari’s sister company, TheViewPoint, a Connected TV (CTV) monetization platform , was named an honorable mention in the Best Seller-Focused Technology category.
  • The Most Innovative TV Advertising Technology category nominees were evaluated against the backdrop of an increasing volume of data flowing into video buys and evolving measurement, prompting greater interest in advanced television advertising solutions.
  • Tatari highlighted that over 200 brands and agencies have found success using its platform to:
    In addition, Tatari highlighted the June 2023 launch of Vault, a sister company focused on privacy-first technology solutions for CTV advertising.

TriNet Announces Speakers for TriNet PeopleForce 2023 Including Multi-Faceted Entrepreneur Ryan Reynolds and Global Humanitarian Ashley Judd

Retrieved on: 
Thursday, August 17, 2023
Michael Phelps, Theatre, Global Humanitarian Forum, Senior, World championship, Social justice, Hearing, Advocate, Luigi, MNTN, Science, TriNet, Business administration, Pulitzer Prize, Academy Awards, Gold medal, Harvard Business School, Fletcher Jones (American entrepreneur), Sport, New York City College of Technology, NYSE, Tobacco, Management, Boilermaker

DUBLIN, Calif., Aug. 17, 2023 /PRNewswire/ -- TriNet (NYSE: TNET), a leading provider of comprehensive human resources solutions for small and medium-size businesses (SMBs), today announced the addition of four speakers for TriNet PeopleForce 2023, including award-winning actress and humanitarian Ashley Judd, entrepreneur Ryan Reynolds, business expert David Edelman, and founder Fawn Weaver.

Key Points: 
  • DUBLIN, Calif., Aug. 17, 2023 /PRNewswire/ -- TriNet (NYSE: TNET), a leading provider of comprehensive human resources solutions for small and medium-size businesses (SMBs), today announced the addition of four speakers for TriNet PeopleForce 2023 , including award-winning actress and humanitarian Ashley Judd, entrepreneur Ryan Reynolds, business expert David Edelman, and founder Fawn Weaver.
  • The three-day, award-winning conference, taking place September 12-14, will feature acclaimed leaders from the worlds of business, sports, technology, science, social justice, entertainment, media and more.
  • The event will take place live from The Theater at City Tech in downtown Brooklyn, New York—and virtually from anywhere.
  • "Hearing first-hand their unique stories of inspiration and success in many industries are what makes this such a special event."

Ryan Reynolds’ Maximum Effort Channel Partners With ALF Creator Paul Fusco, Alongside Shout! Studios, to Integrate New Original ALF Content Into Upcoming ALF Marathon

Retrieved on: 
Monday, July 24, 2023
TV and Radio, Entertainment, Licensing (Entertainment), Tubi, Advertising, Partnership, PLEX, ALF, Amazon Freevee, Intelligence, Innovation, Multimedia, MNTN, HERE, Marketing, Creativity, Maximum Effort, Mint Mobile, Hers, Commerce, Pleasure, VIZIO, Health, Ring, SVP, FuboTV, Television, Cat, Auction, Mobile phone

Maximum Effort Channel, a partnership between Fubo and Ryan Reynolds’ Maximum Effort, announced the channel’s first series of ‘Maximum Moments’ with ALF creator Paul Fusco and Shout!

Key Points: 
  • Maximum Effort Channel, a partnership between Fubo and Ryan Reynolds’ Maximum Effort, announced the channel’s first series of ‘Maximum Moments’ with ALF creator Paul Fusco and Shout!
  • “From our whisper content breaks and now with ‘Maximum Moments,’ the Maximum Effort Channel has quickly redefined how brands can sponsor content,” said Fubo Co-founder and CEO David Gandler.
  • Curated by Ryan Reynolds and Maximum Effort in partnership with Fubo, Maximum Effort Channel is home to original and classic TV, movies – as well as some surprising content breaks - made for maximum comfort.
  • “We are thrilled to collaborate with Maximum Effort, ALF creator Paul Fusco, and Fubo on this creative endeavor focusing on new ALF content.