Rainbow High

MGA Entertainment Wins at the Cash Register Globally with Hot Toys Selling Fast for the Holidays

Retrieved on:

Thursday, December 14, 2023

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With Rainbow High™ the top fashion doll** around the world*** and MGA’s Miniverse™, the No.

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With Rainbow High™ the top fashion doll** around the world*** and MGA’s Miniverse™, the No.
1 item in miscellaneous toys, both in November, according to Circana, the company is expecting to sell out of several items globally prior to Christmas including its L.O.L.
Surprise!™ Magic Flyers™ , Rainbow High™ Color & Create™ dolls , and MGA’s Miniverse™ Make It Mini Food™ Holiday Theme Collection .
***
The Rainbow High fashion doll line has been performing equally well globally through the fall and holiday seasons according to Circana:
The No.

Designing the Dream Childhood: Rainbow High™ Partners with Celebrity Momfluencer Haylie Duff to Launch the Dream & Design Studio™ Playset

Retrieved on:

Wednesday, October 11, 2023

The Rainbow High Dream & Design Studio Playset allows children to create their own unique fashion designs, inspiring kids to be creative and instilling a core sense of self-confidence at an early age.

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The Rainbow High Dream & Design Studio Playset allows children to create their own unique fashion designs, inspiring kids to be creative and instilling a core sense of self-confidence at an early age.
Creating a foundation of encouragement and inspiration and letting your true colors shine throughout childhood is what Rainbow High is all about.
The Rainbow High Dream & Design Fashion Studio Playset is available at $49.99 MSRP at all major retailers, including Walmart , Target, and Amazon .
Stay tuned for social media content from Haylie Duff and Rainbow High this holiday season to spread the joy of fashion and friendship.

Rainbow High™ Celebrates National Best Friend Day with New Survey Data: 90% of Moms Want Positive Friendships Portrayed in Kids’ Entertainment

Retrieved on:

Thursday, June 8, 2023

The survey of more than 1,000 moms, and their kid(s) ages four through 10, was conducted by market research agency Dynata on behalf of Rainbow High™.

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The survey of more than 1,000 moms, and their kid(s) ages four through 10, was conducted by market research agency Dynata on behalf of Rainbow High™.
“We are thrilled to see kids placing an emphasis on being their genuine selves with their friends,” said Isaac Larian, Founder & CEO, MGA Entertainment.
A whopping 90% of moms want to see positive friendships represented in the movies and shows their kids watch.
Project Rainbow is an exciting animated series where fan-favorite Rainbow High and Shadow High characters work together to create the best fashion designs.

Creative Kids Group and Little Tikes® Expand Partnership to United Kingdom and Ireland

Retrieved on:

Monday, December 5, 2022

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CHESTNUT RIDGE, N.Y. and LOS ANGELES, Dec. 5, 2022 /PRNewswire/ -- Creative Kids Group, a leader in the innovation of kids' toys, today announced the expansion of their partnership with Little Tikes®, one of the MGA Entertainment brands, to bring classic, high-quality, wooden toys to the United Kingdom and Ireland.

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"Our business in the United Kingdom and Ireland is growing rapidly and expanding this partnership with Creative Kids Group made sense to bring quality wooden toys to consumers," said MGA Entertainment Founder and CEO Isaac Larian.
"Little Tikes is proud to continue our more than 50-year tradition of providing quality toys with high play value to kids with this exciting new wood toy line."
For more than 25 years, Creative Kids Group has set a benchmark of standard goals: build confidence, harness creativity, and unleash imaginations.
To learn more about Creative Kids Group, please visit www.creativekids.com and follow the fun on Instagram and Facebook .

Rainbow High™ Competition, Rainbow Vision™, Culminates with Highly Anticipated Season Finale and First-Ever Roblox Livetopia Collaboration

Retrieved on:

Thursday, November 3, 2022

Shadow High went into the competition determined to break Rainbow Highs winning streak of eight years in a row in the Rainbow Vision competition.

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Shadow High went into the competition determined to break Rainbow Highs winning streak of eight years in a row in the Rainbow Vision competition.
As part of the Rainbow Vision activities, Rainbow High has partnered with Livetopia on a cohesive and immersive integration, which will be available on Roblox beginning November 4 and will run through November 24.
The winning Rainbow Vision team will be announced across Livetopia and Rainbow High social channels.
Now they can head to their favorite music streaming platform to listen to the first-ever Rainbow High album featuring songs from Rainbow Vision and the series.

Rainbow High™ Celebrates Día De Los Muertos with Next Collector Doll in its Rainbow High Celebration Collection

Retrieved on:

Tuesday, October 11, 2022

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1 fashion doll from MGA Entertainment (MGA), announced the official launch of its next collector doll in its Rainbow High Celebration Collection: Maria Garcia.

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1 fashion doll from MGA Entertainment (MGA), announced the official launch of its next collector doll in its Rainbow High Celebration Collection: Maria Garcia.
This beautifully designed collector doll was created to celebrate Da de Los Muertos, the longtime recognized Mexican holiday, traditionally observed on November first and second.
In the spirit of Rainbow High, cultural celebrations were chosen for the Celebration Collection to foster respect and appreciation for other cultures.
The Rainbow High Celebration Collection: Maria Garcia Da de Los Muertos dollis available globally in major markets and retailers including online at Walmart , Target and Amazon .

Surprise, Self-Expression and Spending Quality Time: Survey by MGA Entertainment Reveals the Hottest Toys and Trends of the Holiday Season

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Thursday, October 6, 2022

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Surprise!, Rainbow High, Little Tikes, Bratz, and more today announced new survey data exploring the gifting dynamic between gift giversand recipientsthis holiday season.

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Surprise!, Rainbow High, Little Tikes, Bratz, and more today announced new survey data exploring the gifting dynamic between gift giversand recipientsthis holiday season.
The survey results reflect what MGA is all about, said Isaac Larian, CEO and Founder of MGA Entertainment.
Surprise!
MGA Entertainment is one of the world's fastest growing and largest privately held toy and entertainment companies.

Creative Kids Group and Little Tikes® Announce Partnership for New Line of Wooden Toys

Retrieved on:

Monday, August 1, 2022

CHESTNUT RIDGE, N.Y. and LOS ANGELES, Aug. 1, 2022 /PRNewswire/ -- Creative Kids Group, a leader in the innovation of kids' toys, is thrilled to announce a partnership with the well-loved Little Tikes® brand to bring to market a brand-new line of classic wooden toys. Trusted by parents for more than 50 years, the Little Tikes name known for quality toys and backyard playsets will enter the wooden toy category soon to be loved by parents and kids alike.

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Kids from six months to six years old will be able to engage, interact with, and experience quality wooden toys that meet property standards and testing by both Creative Kids and Little Tikes.
Challenging the wood toy category with an expansive product line, Creative Kids and Little Tikes will disrupt the norm with new options to Montessori and early learning.
"We can't wait to introduce our Little Tikes brand to new kids and parents through the wooden toy category and our partnership with Creative Kids Group," said MGA Entertainment Founder and Chief Executive Officer Isaac Larian.
For more than 25 years, Creative Kids Group has set a benchmark of standard goals: build confidence, harness creativity, and unleash imaginations.

L.O.L. Surprise!™ Encourages Fans and Families to "Find Their Fierce"

Retrieved on:

Tuesday, June 21, 2022

CHATSWORTH, Calif., June 21, 2022 /PRNewswire/ -- L.O.L. Surprise!™, the global sensation from MGA Entertainment (MGA) that first took the world by storm six years ago, continues to make its mark with innovative new products and unique opportunities for brand engagement. This year, just in time for L.O.L. Surprise!'s birthday on Thursday, July 7, 2022 (7/07), the brand will debut an all-new, taller, fiercer fashion doll line, L.O.L. Surprise! O.M.G. Fierce™ collection. This new four-character collection features collector-quality dolls with luxe fashions, beautiful new hair styles and an attitude of confidence. In celebration of the new line-up, the brand will embark on a three-city pop-up tour in which an immersive retail experience, L.O.L. Surprise! Find Your FIERCE, will travel from Los Angeles to Chicago and Philadelphia throughout the month of July. The new line of dolls and accompanying pop-up experiences encourage consumers to be fearless and "find their fierce" alongside their friends, family, and favorite L.O.L. Surprise! characters.

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Surprise!
Surprise!
This new four-character collection features collector-quality dolls with luxe fashions, beautiful new hair styles and an attitude of confidence.
Surprise!

The Next Big Surprise from MGA Entertainment Are Mini Sized: Bratz® Minis Are Here!

Retrieved on:

Thursday, June 16, 2022

CHATSWORTH, Calif., June 16, 2022 /PRNewswire/ -- The girls with a passion for fashion are at it again! MGA Entertainment (MGA), the largest and fastest growing privately held toy and entertainment company in the U.S., announced today the biggest news since the launch of its Bratz® fashion doll sensation that took the world by storm more than 20 years ago – Bratz® Minis and Bratz® Mini Cosmetics. Featuring a total of 40 different minis to collect in the first series, the new line will bring these pop culture favorites to your pocket as meticulously detailed, real working collectible minis.

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MGA Entertainment (MGA), the largest and fastest growing privately held toy and entertainment company in the U.S., announced today the biggest news since the launch of its Bratz fashion doll sensation that took the world by storm more than 20 years ago Bratz Minis and Bratz Mini Cosmetics.
"As Bratz celebrates 21 years since hitting shelves, we are so excited to launch the next big thing, Bratz Minis and Bratz Mini Cosmetics, featuring the same bold fashions, attitudes, and details but in a shrunk-down, highly detailed, collectible size," saidIsaac Larian, Founder and CEO of MGA Entertainment.
Each Bratz Minis mystery pack includes two nearly 2-inch tall Bratz dolls in mini replica packaging, mirroring the full-sized dolls iconic classic packaging.
Bratz Minis and Bratz Minis Cosmetics kick-off the launch of MGA's Miniverse, the new collectible line of miniatures that brings everyone's favorite brands into the burgeoning mini collectible category.