Bratz

Bratz Expands Partnership with Kylie Jenner to Release Highly Anticipated Bratz x Kylie Fashion Dolls, Now Available for Preorder

Retrieved on: 
Monday, August 21, 2023
Hair, Partnership, Kylie Jenner, MGA Entertainment, Individual, Beauty, Walmart, Patent, Collection, Animation, Map, Love, MGA, News, AR, Social media, Toy, Nightclub, Bratz, Target, Amazon

The fashion dolls mark the expansion of the buzzworthy partnership announced earlier this month, which launched with the Mini Bratz x Kylie Jenner Collectibles.

Key Points: 
  • The fashion dolls mark the expansion of the buzzworthy partnership announced earlier this month, which launched with the Mini Bratz x Kylie Jenner Collectibles.
  • The Bratz x Kylie Fashion Dolls mark the brand’s first-ever celebrity rendition of the full-size, eleven-inch dolls that put Bratz on the map.
  • The Bratz x Kylie Fashion Dolls Day & Night Editions are each available for preorder now and on shelves beginning October 1.
  • Now, the Kylie Jenner and Bratz collab introduces a contemporary style icon who grew up on the dolls into the Bratz Pack and explores what it means to be a modern Bratz girl.”
    The Bratz x Kylie Collection fashion dolls will be available on shelves beginning October 1, joining the Mini Bratz x Kylie Collectibles currently available.

Global Icon Kylie Jenner Is Welcomed into the Bratz® Pack in the Biggest Collaboration This Year as the Brand Launches its First-Ever Celebrity Bratz Collection

Retrieved on: 
Tuesday, August 1, 2023
Partnership, Life, Culture, Eye, Chelsea Green, MGA Entertainment, Unboxing, Target, Walmart, Collection, Immersion, MGA, News, Social media, Toy, Walgreens, Bratz, Amazon

Beginning with the new Mini Bratz x Kylie Collectibles, the full line will be released over the coming weeks.

Key Points: 
  • Beginning with the new Mini Bratz x Kylie Collectibles, the full line will be released over the coming weeks.
  • The Bratz x Kylie collection gives Kylie the classic Bratz treatment, while also pulling inspiration from her personal style and most iconic fashion moments.
  • “I have been a fan of Bratz since childhood and I’ve always wanted my own Bratz doll,” said Kylie Jenner.
  • The Mini Bratz x Kylie Collectibles will feature two different package designs increasing collectability for Bratz and Kylie fans.

MGA Entertainment Brings Huggable, Ultra-Fluffy Innovation and Collectability to the Feature Plush Category with the Launch of its All-New Brand, Fluffie Stuffiez™

Retrieved on: 
Monday, July 31, 2023
MGA Entertainment, Bratz, Internet, Sensation, Amazon, ASMR, Walmart, Love, MGA, Family, Toy, Target

Fluffie Stuffiez is an incredibly soft and fluffy all-in-one plush toy with three ways to play: PULL IT, REVEAL IT, and STUFF IT.

Key Points: 
  • Fluffie Stuffiez is an incredibly soft and fluffy all-in-one plush toy with three ways to play: PULL IT, REVEAL IT, and STUFF IT.
  • Then STUFF the pulled-off fluff into the squishy bag, which becomes a second toy made from the loose fluff for squishy, tactile fun.
  • Surprise!, Rainbow High, Bratz, and MGA’s Miniverse, to name a few,” said Isaac Larian, Founder and CEO of MGA Entertainment.
  • “The launch of the new Fluffie Stuffiez plush line builds upon our incredible legacy of innovation.

Creative Kids Group and Little Tikes® Expand Partnership to United Kingdom and Ireland

Retrieved on: 
Monday, December 5, 2022
Sense, United Kingdom, Creativity, MGA Entertainment, Partnership, Wood, Rainbow High, Little Tikes, Zapf Creation, Bratz, MGA, STEAM, FSC, Creative Kids Museum, Cactus Shadows High School, Toy, Miniverse

CHESTNUT RIDGE, N.Y. and LOS ANGELES, Dec. 5, 2022 /PRNewswire/ -- Creative Kids Group, a leader in the innovation of kids' toys, today announced the expansion of their partnership with Little Tikes®, one of the MGA Entertainment brands, to bring classic, high-quality, wooden toys to the United Kingdom and Ireland.

Key Points: 
  • "Our business in the United Kingdom and Ireland is growing rapidly and expanding this partnership with Creative Kids Group made sense to bring quality wooden toys to consumers," said MGA Entertainment Founder and CEO Isaac Larian.
  • "Little Tikes is proud to continue our more than 50-year tradition of providing quality toys with high play value to kids with this exciting new wood toy line."
  • For more than 25 years, Creative Kids Group has set a benchmark of standard goals: build confidence, harness creativity, and unleash imaginations.
  • To learn more about Creative Kids Group, please visit www.creativekids.com and follow the fun on Instagram and Facebook .

Bratz and Trailblazing Fashion Brand Mowalola Collab on New Premium, Limited-Edition Dolls

Retrieved on: 
Thursday, December 1, 2022
Individual, Bratz, MGA Entertainment, Shoe, STAR, MTV, Partnership, Social media, MGA, Amazon, Helms Bakery, News, Floral color change, Collection, Hair, Target, Micronesian Games, Walmart, Toy, Mowalola Ogunlesi

Mowalola and MGA have reimagined two distinct Bratz Collector dolls featuring fan favorite characters Jade and Felicia who wear unique pieces designed exclusively for this collab.

Key Points: 
  • Mowalola and MGA have reimagined two distinct Bratz Collector dolls featuring fan favorite characters Jade and Felicia who wear unique pieces designed exclusively for this collab.
  • Building on the success of several collaborations tied to the Bratz 21st birthday earlier this year, MGAs partnership with Mowalola demonstrates Bratz continued expansion into the fashion space and beyond.
  • Bratz characters Jade and Felicia have received a head-to-toe makeover by Mowalola, complete with ultra-detailed, head-turning looks and the signature Bratz twist.
  • The Bratz x Mowalola premium, limited-edition collector dolls are available online at Walmart, Target, Amazon and at Mowalola.com.

Bratz® Celebrates Its 21st Birthday with a Cult Gaia Collab, New Products, Star-Studded Party and More

Retrieved on: 
Thursday, October 20, 2022
Gaia, LinkedIn, News, YouTube, Britain's Next Top Model (series 2), Creative, Twitter, Instagram, Target, Blanda, Founder, Chloe, CEO, Paravani Lake, GLOBE, MGA, MGA Entertainment, Micronesian Games, Infant, Next, Floral color change, Nightclub, Toy, Facebook, Bratz, Amazon, Walmart

Now, the two powerhouse brands have teamed up again to introduce the first-ever Bratz x Cult Gaia designer dolls, launched October 1, to tell their story of kinship in a new way.

Key Points: 
  • Now, the two powerhouse brands have teamed up again to introduce the first-ever Bratz x Cult Gaia designer dolls, launched October 1, to tell their story of kinship in a new way.
  • The Bratz dolls and brand are so special to me and finding the sweet spot somewhere between the natural aesthetic of Cult Gaia and the glitzy glam of Bratz feels like a full circle moment.
  • The two Bratz x Cult Gaia designer dolls feature fan favorite Bratz characters, Cloe and Yasmin, whocome wearing stunning pieces that fans will recognize as staples from their favorite Cult Gaia collections.
  • Beyond the Cult Gaia collaboration, Bratz continues its 21st birthday celebration with new product launches hitting online retailers in October: Bratz Series 2 Fashion Doll reproductions and Bratz Girls Nite Out 21st Birthday Edition Fashion Dolls.

Surprise, Self-Expression and Spending Quality Time: Survey by MGA Entertainment Reveals the Hottest Toys and Trends of the Holiday Season

Retrieved on: 
Thursday, October 6, 2022
MGA Entertainment, LinkedIn, Little, Population, MINI, Rainbow, Cozy, Magic, Twitter, Glow stick, Bratz, Rainbow High, Netflix, Founder, CEO, GLOBE, MGA, Child, Miniș, Micronesian Games, Infant, Icy Colors Change, Toy, Mail order

Surprise!, Rainbow High, Little Tikes, Bratz, and more today announced new survey data exploring the gifting dynamic between gift giversand recipientsthis holiday season.

Key Points: 
  • Surprise!, Rainbow High, Little Tikes, Bratz, and more today announced new survey data exploring the gifting dynamic between gift giversand recipientsthis holiday season.
  • The survey results reflect what MGA is all about, said Isaac Larian, CEO and Founder of MGA Entertainment.
  • Surprise!
  • MGA Entertainment is one of the world's fastest growing and largest privately held toy and entertainment companies.

Creative Kids Group and Little Tikes® Announce Partnership for New Line of Wooden Toys

Retrieved on: 
Monday, August 1, 2022
Little Tikes, MGA Entertainment, STEAM, Creative Kids Museum, Twitter, Instagram, Zapf Creation, Partnership, Bratz, Parent, Rainbow High, MGA, Cactus Shadows High School, Creativity, LinkedIn, Sense, Wood, Toy, Montessori education, Miniverse, Facebook

CHESTNUT RIDGE, N.Y. and LOS ANGELES, Aug. 1, 2022 /PRNewswire/ -- Creative Kids Group, a leader in the innovation of kids' toys, is thrilled to announce a partnership with the well-loved Little Tikes® brand to bring to market a brand-new line of classic wooden toys. Trusted by parents for more than 50 years, the Little Tikes name known for quality toys and backyard playsets will enter the wooden toy category soon to be loved by parents and kids alike.

Key Points: 
  • Kids from six months to six years old will be able to engage, interact with, and experience quality wooden toys that meet property standards and testing by both Creative Kids and Little Tikes.
  • Challenging the wood toy category with an expansive product line, Creative Kids and Little Tikes will disrupt the norm with new options to Montessori and early learning.
  • "We can't wait to introduce our Little Tikes brand to new kids and parents through the wooden toy category and our partnership with Creative Kids Group," said MGA Entertainment Founder and Chief Executive Officer Isaac Larian.
  • For more than 25 years, Creative Kids Group has set a benchmark of standard goals: build confidence, harness creativity, and unleash imaginations.

Children's Advertising Review Unit Finds Outright Games in Violation of COPPA and CARU's Advertising and Privacy Guidelines; Company Agrees to Corrective Actions

Retrieved on: 
Wednesday, July 6, 2022
Online, Advertising, COPPA, Hegeler Carus Mansion, View, Pressure, Federal Trade Commission, Children's Advertising Review Unit, Anxiety, Collection, Guideline, Multimedia, Council, Outright, Trust, FTC, Privacy, MGA Entertainment, Violence, Bratz, Children's Online Privacy Protection Act, CARU, NAD, Child, Safety, Human, Social media, Data collection, Method, Online gambling, Toy, Mobile phone, Dietary supplement

The Bratz Makeover app, featuring Bratz characters licensed by MGA Entertainment, came to CARU's attention through its routine monitoring of child-directed content.

Key Points: 
  • The Bratz Makeover app, featuring Bratz characters licensed by MGA Entertainment, came to CARU's attention through its routine monitoring of child-directed content.
  • In addition, long-standing Federal Trade Commission (FTC) guidance states that operators should use technical means to prevent children from back-buttoning to enter a different age.
  • Outright Games implemented an initial age screen, followed by a "parent gate" that looked identical to the initial age screen.
  • In addition, CARU determined that Outright Game's privacy notices failed to comply with COPPA and CARU's Privacy Guidelines due to unclear, incomplete, and at times contradictory language.

L.O.L. Surprise!™ Encourages Fans and Families to "Find Their Fierce"

Retrieved on: 
Tuesday, June 21, 2022
Cactus Shadows High School, MGA Entertainment, Walmart, Attitude, Amazon, Running, Little Tikes, Parent, Bratz, Founder, MSRP, LinkedIn, Rainbow High, MGA, YouTube, Travel, Family, News, Mark (given name), Sale, Zapf Creation, Multimedia, Friends, TikTok, City, Face, Toy, Miniverse, Facebook, Instagram, Target

CHATSWORTH, Calif., June 21, 2022 /PRNewswire/ -- L.O.L. Surprise!™, the global sensation from MGA Entertainment (MGA) that first took the world by storm six years ago, continues to make its mark with innovative new products and unique opportunities for brand engagement. This year, just in time for L.O.L. Surprise!'s birthday on Thursday, July 7, 2022 (7/07), the brand will debut an all-new, taller, fiercer fashion doll line, L.O.L. Surprise! O.M.G. Fierce™ collection. This new four-character collection features collector-quality dolls with luxe fashions, beautiful new hair styles and an attitude of confidence. In celebration of the new line-up, the brand will embark on a three-city pop-up tour in which an immersive retail experience, L.O.L. Surprise! Find Your FIERCE, will travel from Los Angeles to Chicago and Philadelphia throughout the month of July. The new line of dolls and accompanying pop-up experiences encourage consumers to be fearless and "find their fierce" alongside their friends, family, and favorite L.O.L. Surprise! characters.

Key Points: 
  • Surprise!
  • Surprise!
  • This new four-character collection features collector-quality dolls with luxe fashions, beautiful new hair styles and an attitude of confidence.
  • Surprise!