Haney Place Exchange

Spotlight Cinema Networks Launches Cutting-Edge Programmatic Network

Retrieved on:

Thursday, November 30, 2023

Senior, Spotlight, Screenvision, Haney Place Exchange, Advertising, DCP, Programmatic Commerce, SVP, Film industry, Germain

NEW YORK, Nov. 30, 2023 /PRNewswire/ -- Spotlight Cinema Networks, the only cinema advertising company dedicated to serving top U.S. luxury/dine-in and art house theatres, announced today the launch of its revolutionary 'big screen' programmatic advertising offering. Advertisers can now transact programmatically, with the capability to insert a brand's ad five minutes prior to the start of each Spotlight preshow. All ads appear within the cinema standard DCP encoded format, the same picture quality as the feature film providing the most vibrant and immersive programmatic advertising experience available. It is available on all of Spotlight's preshow locations.

Key Points:

Victor Germain joins Spotlight as SVP, Programmatic & Ad Sales
NEW YORK, Nov. 30, 2023 /PRNewswire/ -- Spotlight Cinema Networks , the only cinema advertising company dedicated to serving top U.S. luxury/dine-in and art house theatres, announced today the launch of its revolutionary 'big screen' programmatic advertising offering.
"We are extremely excited to launch the Spotlight Programmatic Network as a complement to our traditional sales channels.
Providing the first of its kind programmatic opportunity in the market demonstrates our continued commitment to developing the innovative solutions demanded by the market," said Jerry Rakfeldt, CEO, Spotlight Cinema Networks.
He joins Spotlight amid an impressive career in cinema advertising, digital out of home and programmatic media.

AdQuick accesses leading omnichannel DSPs via Place Exchange to streamline OOH media operations and support advertising partnerships

Retrieved on:

Thursday, September 28, 2023

Haney Place Exchange, DSPS, OOH, DSP, Sales

This capability integration allows AdQuick's advertisers to curate programmatic digital OOH supply using the industry's most holistic information and insights, and then buy the supply via Place Exchange across its many DSP partners, including many of the leading omnichannel DSPs.

Key Points:

This capability integration allows AdQuick's advertisers to curate programmatic digital OOH supply using the industry's most holistic information and insights, and then buy the supply via Place Exchange across its many DSP partners, including many of the leading omnichannel DSPs.
The result is the ability for clients to leverage AdQuick's capabilities and expertise across an expanded set of buying platforms.
"When we launched AdQuick in 2016, OOH planning, buying, and analytics were some of the more archaic processes in the industry.
AdQuick's expanded OOH offering via Place Exchange can be activated today on AdQuick's platform.

Olyns partners with Screenverse to Sell its Digital Out-of-Home Network on Programmatic Platforms

Retrieved on:

Monday, August 28, 2023

San Francisco Bay Area, Partnership, Habit, Game theory, Recycling, Haney Place Exchange, DMA, SAN, Entrepreneurship, Online shopping, Cube

SAN JOSE, Calif., Aug. 28, 2023 /PRNewswire/ -- August 28, 2023 – Olyns, an innovative AI-powered recycling solution and retail media network, today announced its partnership with Screenverse, Inc., a leading ad management company that specializes in maximizing revenue for digital screen owners. This partnership will enable media buyers to easily find and purchase ads on the Olyns media network in highly trafficked DMA's including the Bay Area, Los Angeles, and Atlanta.

Key Points:

This partnership will enable media buyers to easily find and purchase ads on the Olyns media network in highly trafficked DMA's including the Bay Area, Los Angeles, and Atlanta.
Olyns' recycling RVM Cubes function as a retail media network, providing advertisers with 55-inch HD video displays and consumers with convenient container recycling.
"By advertising on the Olyns network, our clients are able to align their brands with sustainability in a highly visible way," said David Weinfeld, CEO of Screenverse.
Through partnering with Screenverse, the Olyns inventory will be available on media platforms such as Vistar, Place Exchange, Hivestack, and Broadsign Reach.

Beeyond Media Raises $10M in Seed Funding Round to Drive Growth Across US and LATAM

Retrieved on:

Thursday, July 27, 2023

Advertising, Partnership, SSP, DSP, RAU, DOOH, Haney Place Exchange, OOH

MIAMI, July 27, 2023 /PRNewswire/ -- Beeyond Media, a leading programmatic Digital Out of Home (DOOH) advertising demand-side platform (DSP), today announced the close of a $10M Seed round led by Ricardo Uribe of RAU Capital and Beeyond Media board member. The latest funding will be used to scale the Beeyond business in the United States and Latin America and help Beeyond Media expand their vast connected inventory in other markets throughout 2024. This latest round of funding brings total dollars raised to $12.5M.

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The latest funding will be used to scale the Beeyond business in the United States and Latin America and help Beeyond Media expand their vast connected inventory in other markets throughout 2024.
This latest round of funding brings total dollars raised to $12.5M.
"Beeyond Media has exceeded expectations over the last year," said Ricardo Uribe, investor at RAU Capital and Beeyond Media board member.
Beeyond Media has an inventory of over 600,000 devices and screens including billboards, street furniture, airport media and more spanning across 17 countries.

Screenverse Delivers Best-In-Class Measurement to its Partners and Buyers, with PerView

Retrieved on:

Thursday, July 13, 2023

Haney Place Exchange, Advertising, OOH, Digital, DOOH, Out-of-home advertising, COVID, Master, Cryptocurrency, Sales

This groundbreaking measurement solution, developed in accordance with the OAAA OOH Impression Measurement Guidelines , enables Screenverse to deliver accurate and dynamic reach, frequency, and impression measurement for its network partners.

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This groundbreaking measurement solution, developed in accordance with the OAAA OOH Impression Measurement Guidelines , enables Screenverse to deliver accurate and dynamic reach, frequency, and impression measurement for its network partners.
With PerView, Screenverse receives comprehensive impression, reach, and frequency measurement across their different DOOH networks, which can be broken out by different geographies, consumer segments, and timeframes.
The adoption of the PerView measurement solution by Screenverse marks a significant milestone, solidifying the company's dedication to delivering reliable and comprehensive measurement solutions to its clients.
By utilizing PerView, Screenverse aims to elevate the industry's measurement capabilities, empower advertisers, and maximize the impact of DOOH campaigns.

Basis Technologies and Place Exchange Integrate to Power Digital-Out-of-Home Advertising Growth

Retrieved on:

Tuesday, July 11, 2023

Basis solves these challenges by unifying DOOH advertising via its omnichannel demand-side platform (DSP), with media automation software that spans multiple media channels.

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Basis solves these challenges by unifying DOOH advertising via its omnichannel demand-side platform (DSP), with media automation software that spans multiple media channels.
Representatives from Basis Technologies and Place Exchange took part in the development of the latest OpenRTB specification.
Place Exchange enables planning, targeting, activation and measurement of DOOH media in Basis.
“Place Exchange is thrilled to partner with Basis to expand programmatic access to digital out-of-home,” said Dave Etherington, Chief Commercial Officer, Place Exchange.

Screenverse and Apparatix Partnership Ready for Demand Side, providing a Game-Changing Solution to Digital Billboard Access Across the US

Retrieved on:

Thursday, May 18, 2023

Partnership, SSP, DSP, DC, Supply-side platform, DOOH, Haney Place Exchange, DSPS, Digital, Music, Sales

NEW YORK, May 18, 2023 /PRNewswire/ -- Screenverse , a leading Digital Out-of-Home (DOOH) company, has launched a new partnership with Apparatix in the digital billboard programmatic space.

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NEW YORK, May 18, 2023 /PRNewswire/ -- Screenverse , a leading Digital Out-of-Home (DOOH) company, has launched a new partnership with Apparatix in the digital billboard programmatic space.
This groundbreaking partnership offers media buyers and advertisers an unparalleled solution for accessing digital billboards across the US.
This move provides advertisers and media buyers with greater access and increased reach possibilities to target specific audiences in the physical world.
The Screenverse and Apparatix programmatic partnership will work across two leading Supply-Side Platform (SSP) partners, Vistar and Place Exchange.

StackAdapt Expands DOOH Inventory By Onboarding New Global Partners

Retrieved on:

Tuesday, May 16, 2023

StackAdapt ( www.stackadapt.com ), the leading self-serve programmatic advertising platform, continues to reinforce its position as a leading digital out-of-home (DOOH) advertising solutions provider across the global market.

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StackAdapt ( www.stackadapt.com ), the leading self-serve programmatic advertising platform, continues to reinforce its position as a leading digital out-of-home (DOOH) advertising solutions provider across the global market.
StackAdapt is currently positioned to give advertisers the greatest opportunity to reach and engage with target audiences using dynamic DOOH content.
For instance, StackAdapt can now provide access to a wide range of DOOH inventory in North America and other global markets.
Through the partnership with VIOOH, a leading global DOOH SSP, StackAdapt has also enabled clients to efficiently scale their digital-out-of-home (DOOH) advertising campaigns across North America, Asia-Pacific (APAC), Europe, the Middle East, and Africa (EMEA) by providing access to JCDecaux’s premium DOOH placements.

StackAdapt Strengthens DOOH Capabilities Through New Partnership with Place Exchange

Retrieved on:

Tuesday, April 4, 2023

By tapping into Place Exchange's extensive inventory through this partnership, StackAdapt users can unlock unparalleled scale, quality, and transparency levels within the DOOH ecosystem.

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By tapping into Place Exchange's extensive inventory through this partnership, StackAdapt users can unlock unparalleled scale, quality, and transparency levels within the DOOH ecosystem.
Place Exchange gives StackAdapt users a wealth of premium inventory coupled with the opportunity for DOOH scale across the US, Canada, Europe, and Latin America, and more granular DOOH reporting than before.
"StackAdapt is thrilled to partner with Place Exchange to solidify DOOH as an invaluable pillar in our multi-channel strategy," said Ben Elliott, Director of Advanced TV & DOOH at StackAdapt.
“We are excited to unlock unparalleled real-world scale and rich programmatic DOOH capabilities for StackAdapt users,” said Nick Bennett, SVP, Partnerships at Place Exchange.

DIGITAL OUT OF HOME INTEGRATION INTO OPENRTB

Retrieved on:

Wednesday, December 7, 2022

Until now, implementations of OpenRTB in OOH advertising had resulted in many custom implementations, adding complexity to omnichannel consideration of the medium.

Key Points:

Until now, implementations of OpenRTB in OOH advertising had resulted in many custom implementations, adding complexity to omnichannel consideration of the medium.
The new OpenRTB implementation guide for OOH:
Details the unique differences between trading the online world of digital display and the real-world aspects of outdoor display.
Describes the OpenRTB extensions and conventions required to bring OOH to the OpenRTB marketplace in a standardized way.
IAB Tech Lab's OpenRTB now handles Digital Out of Home inventory too, making it even easier for brands to embrace the medium."