NIELSEN AND LG AD SOLUTIONS STRIKE DEAL TO CREATE LARGEST ACR DATA FOOTPRINT FOR TV MEASUREMENT IN THE US
NEW YORK, Oct. 19, 2023 /PRNewswire/ -- Nielsen, a global leader in audience measurement, data and analytics, announced today that LG Ad Solutions will provide Nielsen with its ACR data for use in its National TV measurement service, giving Nielsen the largest ACR data footprint in the industry. LG Ad Solutions is providing Nielsen with ACR data for both linear and CTV measurement, providing greater stability for Nielsen National TV audience estimates. Nielsen is also receiving LG ACR data at the household level.
- Nielsen to access ACR data from LG Ad Solutions; provide Nielsen ONE Ads Measurement and co-viewing Metrics for Campaigns on LG TVs
NEW YORK, Oct. 19, 2023 /PRNewswire/ -- Nielsen, a global leader in audience measurement, data and analytics, announced today that LG Ad Solutions will provide Nielsen with its ACR data for use in its National TV measurement service, giving Nielsen the largest ACR data footprint in the industry. - LG Ad Solutions is providing Nielsen with ACR data for both linear and CTV measurement, providing greater stability for Nielsen National TV audience estimates.
- "Nielsen is on a path to evolve measurement through use of big data sets, and our deal with LG Ad Solutions is a landmark moment in our journey," said Ameneh Atai, GM, Audience Measurement.
- "Agencies and brands working with LG Ad Solutions can now seamlessly benefit from Nielsen ONE Ads measurement data and essential metrics, including co-viewing across millions of smart TVs and connected devices," said Alistair Sutcliffe, Head of Product at LG Ad Solutions.