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• Dairy Diaries follows Bayer as she is thrust into the unfamiliar world of dairy farming at Beck Farms.
• From the journey of milk from farm to fridge to the role of dairy in fostering a healthier, more sustainable world, Dairy Diaries delivers laughs and an enlightening exploration of today's modern dairy farm.
• "As someone who consumes more dairy, and specifically cheese, than I'd like to admit, I wanted to learn about how milk gets from the farm to the store,"  shares Vanessa Bayer.
• "We hope Dairy Diaries shows the great pride we take in our responsibility to nourish families with delicious dairy foods.

• göt2b® partnered with equalpride to bring this film about drag queen and LGTBQIA+ activist Marti Cummings's historic story to the public.
• "Queen of New York" debuted for free yesterday, April 15th, on both the Advocate Channel and Advocate Channel App.
• "Göt2b® is honored to accept the Silver Award in the Documentary category for 'Queen of New York'.
• New York Festivals TV & Film Awards honors content in all lengths and forms from over 50 countries.

• While usage fell to some extent across each of the primary viewing categories this month, cable viewing from February to March drove a 0.7-point bump in share, resulting in 28.3% of TV for cable.
• The cable category was lifted in part by sports, which was up 43% in March, driven largely by college basketball viewership.
• YouTube ended the month with another record, accounting for 9.7% of total TV usage in March (+0.4 pt.)
• When the report debuted in May 2021, broadcast sat at 25.4% of TV, while cable and streaming accounted for 39.5% and 26.2% of TV, respectively.

• The women’s Final Four garnered higher television ratings than the men’s Final Four.
• And more than 90,000 fans attended the 1999 FIFA Women’s World Cup final in Pasadena, California.
• Many fans, journalists and scholars are wondering if this is the dawn of a new era of women’s sports, with more coverage, increased viewership, heightened interest and bigger investments continuing in the future.

The long eclipse of women’s sports

• We’re in the middle of collecting data for the eighth time, the results of which will be published in 2025.
• Hundreds of studies on the routine coverage of sports have similarly found that media coverage of women’s sports rarely exceeds 10% of total sports coverage.
• This is a recurring pattern across media platforms – print, TV, radio, social – in English-speaking countries.

Leapfrogging the gatekeepers

• Podcasts like “Hear Her Sports,” “The Gist of It,” “Tea with A & Phee” and “Attacking Third” directly appeal to women’s sports fans.
• They can simply directly engage with them on social media, producing and pushing content that bypasses traditional media gatekeepers.

Leveraging feminism

• But my colleague Dunja Antunovic and I observed an important shift in sports media starting in the mid-2010s: the mobilization of feminism and principles of equality to promote and sell women’s sports.
• In one chapter of our latest book, “Serving Equality: Feminism, Media, and Women’s Sports,” we focus on how women’s sports leagues and teams, as well as their corporate sponsors, have used the imagery, language and slogans of feminism and social justice movements to sell merchandise and tickets.
• The video accompanying the campaign interspersed scenes of WNBA games with scenes from the 2017 Women’s March on Washington.

Being the change they want to see

• While corporations and leagues deserve credit for highlighting the value of women’s sports, it’s also important to acknowledge how female athletes themselves have been driving change.
• The activism of women athletes through the years has also created visibility for women’s sports.
• In March 2019, the U.S. women’s national team players sued the U.S. Soccer Federation for gender discrimination.
• Last year was the first year since the 1980s that the women’s tournament was broadcast on network television.

Cheryl Cooky has received funding and support from the Women's Sports Foundation. She consults on gender equality issues in sports and has partnered with Gatorade, Nike and Buick.