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Miracle-Gro and Martha Stewart Partner To Simplify Gardening

Retrieved on:

Monday, April 8, 2024

COLUMBUS, Ohio, April 8, 2024 /PRNewswire/ -- A long-standing leader in the lawn and garden category, The Scotts Miracle-Gro Company today announces a partnership between Miracle-Gro and gardening expert Martha Stewart to encourage Americans to spend more time in the garden. The collaboration includes a new ad campaign, "Gro Like Martha," that aims to shift the perceived complexity of gardening to a simple recipe for success, including one very important ingredient: the right dirt.

Key Points:

COLUMBUS, Ohio, April 8, 2024 /PRNewswire/ -- A long-standing leader in the lawn and garden category, The Scotts Miracle-Gro Company today announces a partnership between Miracle-Gro and gardening expert Martha Stewart to encourage Americans to spend more time in the garden.
The range of helpful content includes an "Ask Martha" newsletter on the Miracle-Gro website, videos featuring Martha across Miracle-Gro's social channels and sponsorship of Martha Gardens on the Roku Channel.
"Martha always starts with the best ingredients or best materials, and the soil in her garden is no different.
Martha and her team understand the importance of letting the soil do much of the work, especially when it comes to edible gardening.

Pixalate Releases Q4 2023 Global vMVPD Ad Spend & Invalid Traffic (IVT) Trends Reports for Apple TV, Roku, Samsung Smart TV, and Amazon Fire TV: Apple TV IVT Rates on Non-vMVPD Apps Are 184% Higher than vMVPD Apps

Retrieved on:

Monday, March 25, 2024

Smart TV, Amazon Fire TV, Connected, Privacy, CTV, Roku, Research, Mobile advertising, Apple TV, WJZ, Samsung Electronics

LONDON, March 25, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q4 2023 vMVPD Traffic Analysis Reports for apps across the Apple TV, Roku, Samsung Smart TV, and Amazon Fire TV CTV app stores.

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LONDON, March 25, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q4 2023 vMVPD Traffic Analysis Reports for apps across the Apple TV, Roku, Samsung Smart TV, and Amazon Fire TV CTV app stores.
To compile the research, Pixalate’s data science team reviewed 6+ billion global open programmatic advertising transactions across more than 13,000 CTV Bundle IDs mapped to over 6,000 unique CTV apps in Q4 2023.
Top grossing vMVPD apps by CTV device - based on estimated open programmatic ad spend in Q4 2023, as measured by Pixalate:

VYRE Network Partners with Recurrent Ventures to launch “We Are The Mighty”, a Military Lifestyle Focused Channel

Retrieved on:

Tuesday, March 19, 2024

Recurrent holds the largest suite of military brands and content in the digital media landscape.

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Recurrent holds the largest suite of military brands and content in the digital media landscape.
“We Are The Mighty understands the power and importance of authentic storytelling within the military community.
Through our partnership with Vyre, we are thrilled to launch the We Are The Mighty Military Channel, a platform dedicated to showcasing the diverse experiences and voices of those who have served.
To find a partner who believes in this mentality as much as everyone in Recurrent’s military vertical does, is incredibly unique.

Pixalate Releases List of Connected TV (CTV) Apps with the Highest Invalid Traffic (IVT, Including Ad Fraud) in February 2024 Across Roku, Amazon, Apple, Samsung App Stores: NBC, Food Network, ESPN Among Most Impacted

Retrieved on:

Thursday, March 14, 2024

Amazon Fire TV, Connected, Mobile advertising, Apple TV, Smart TV, Internet, Data center, Roku, IP, Samsung Electronics, Privacy, CTV, IVT

The series reveals which CTV apps appear to be most impacted by invalid traffic (IVT), including ad fraud, as measured by Pixalate.

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The series reveals which CTV apps appear to be most impacted by invalid traffic (IVT), including ad fraud, as measured by Pixalate.
In February 2024, Pixalate analyzed over 93,000 downloadable apps across all CTV platforms, along with over two billion global open programmatic advertising impressions.
See our CTV App Spoofing series for a list of apps most impacted by the spoofing IVT type.
Download the full lists to see the top 10 CTV apps impacted by IVT in February 2024:

Pixalate Releases Q4 2023 Global Ad Fraud Benchmarks for Connected TV (CTV): 17% Invalid Traffic (IVT) Rate Across CTV Platforms Including Roku, Amazon Fire TV, Apple TV, Samsung Smart TV, Totaling $1.1 Billion in Lost Advertising Spend

Retrieved on:

Wednesday, March 13, 2024

Amazon Fire TV, Apple TV, LG, Research, Roku, Samsung Electronics, Privacy, CTV, Vizio, IVT

LONDON, March 13, 2024 (GLOBE NEWSWIRE) -- Pixalate , the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the Q4 2023 Global Connected TV (CTV) Invalid Traffic Benchmark Report , analyzing the invalid traffic (IVT, including ad fraud) rates for open programmatic advertising on CTV devices including Roku, Apple TV, Samsung Smart TV, Amazon Fire TV, LG, Vizio, Xiaomi, and more.

Key Points:

LONDON, March 13, 2024 (GLOBE NEWSWIRE) -- Pixalate , the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the Q4 2023 Global Connected TV (CTV) Invalid Traffic Benchmark Report , analyzing the invalid traffic (IVT, including ad fraud) rates for open programmatic advertising on CTV devices including Roku, Apple TV, Samsung Smart TV, Amazon Fire TV, LG, Vizio, Xiaomi, and more.
To compile the research, Pixalate’s data science team analyzed over 3 billion open programmatic CTV ad impressions in Q4 2023.
The report benchmarks IVT and ad fraud across CTV devices by global region (Global, North America, EMEA, APAC, LATAM), country, device type, app category, and app-ads.txt files.
Estimated $1.1 billion in global CTV open programmatic ad spend lost to IVT in Q4 2023, based on Pixalate’s estimate of $6.5 billion in open programmatic CTV ad spend in the quarter

FOX Nation to Debut New Docuseries ‘Surviving Hamas: A Benjamin Hall Special’ on April 9

Retrieved on:

Thursday, April 4, 2024

FOX Nation will debut a two-part docuseries hosted by FOX News correspondent Benjamin Hall on April 9, announced Lauren Petterson, president of the platform.

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FOX Nation will debut a two-part docuseries hosted by FOX News correspondent Benjamin Hall on April 9, announced Lauren Petterson, president of the platform.
Entitled Surviving Hamas: A Benjamin Hall Special, the two hour-long episodes will explore the devastating firsthand experiences of individuals in the Israeli community following the October 7, 2023 attack.
Throughout the series, Hall visits some of the hardest hit communities providing an update for viewers as the 200-day milestone nears.
FOX Nation is a direct-to-consumer on-demand streaming service designed to complement the FOX News Channel experience with a members-only destination for its most passionate and loyal super fans.

FOX Nation to Release All New “COPS: Spring Break” Collection Beginning This Friday

Retrieved on:

Wednesday, April 3, 2024

FOX Nation will debut a new and exclusive collection of “COPS: Spring Break” episodes beginning on Friday, April 5th.

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FOX Nation will debut a new and exclusive collection of “COPS: Spring Break” episodes beginning on Friday, April 5th.
Notably, FOX Nation continues to offer all first responders, including police officers, firefighters, emergency medical technicians and paramedics (EMS personnel), a one-year free subscription to the service.
In this Spring Break special edition, a Pinellas County Deputy learns to play a new game from a group of sun-kissed coeds.
FOX Nation is a direct-to-consumer on-demand streaming service designed to complement the FOX News Channel experience with a members-only destination for its most passionate and loyal super fans.

Dr. Phil’s Merit Street Media™ Premiers to an Unprecedented 80+ Million Homes

Retrieved on:

Tuesday, April 2, 2024

TV and Radio, General Entertainment, Entertainment, Health, Channel, Samsung Electronics, Saint, Apple TV, DIRECTV, Android TV, IPhone, Partnership, Grace, Smart, Free, News, Female, Interview, History, Politics, Parenting, Student, Amazon Fire TV, City, Roku, NASA, Samsung, Wireless, Dream, Pain, FAST, The Sundays, Android, DEI

Merit Street Media will begin in 20 million homes on Samsung Smart TVs – the first FAST platform to offer Dr. Phil content – and will continue to roll out to millions of additional user homes and devices over the coming months.

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Merit Street Media will begin in 20 million homes on Samsung Smart TVs – the first FAST platform to offer Dr. Phil content – and will continue to roll out to millions of additional user homes and devices over the coming months.
Merit+ can be downloaded on iPhone and Android mobile devices, Apple TV, Android TV, Fire TV, and Roku.
With its expansive reach and diverse distribution channels, Merit Street Media will bring its rich tapestry of original and acquired programming to viewers nationwide.
“The News on Merit Street” (Live, Weeknights 7-8 PM ET): Takes a comprehensive approach to the day's top headlines.

FOX Nation Signs Renowned Author James Patterson to Helm Three-Part True Crime Series

Retrieved on:

Monday, April 1, 2024

FOX Nation has debuted a new true crime series, Unsolved with James Patterson, announced Lauren Petterson, president of the platform.

Key Points:

FOX Nation has debuted a new true crime series, Unsolved with James Patterson, announced Lauren Petterson, president of the platform.
Hosted by critically acclaimed author James Patterson, the three-part series dropped today.
He is the creator of the acclaimed “Alex Cross” series, which will soon air as a television series on Amazon Prime.
His memoir “James Patterson by James Patterson” was an instant #1 New York Times bestseller.

FOX Nation to Present “Prisoner of Putin” on Thursday, March 28th

Retrieved on:

Monday, March 25, 2024

FOX Nation will debut a new special entitled “Prisoner of Putin” on Thursday, March 28th, one day before the one-year anniversary of Wall Street Journal reporter Evan Gershkovich’s arrest and detainment in Russia.

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FOX Nation will debut a new special entitled “Prisoner of Putin” on Thursday, March 28th, one day before the one-year anniversary of Wall Street Journal reporter Evan Gershkovich’s arrest and detainment in Russia.
The special will provide an in-depth look into Gershkovich’s life and his courage and resilience throughout the last year.
FOX Nation is a direct-to-consumer on-demand streaming service designed to complement the FOX News Channel experience with a members-only destination for its most passionate and loyal super fans.
Morning Consult recently named FOX Nation as one of the top 10 fastest-growing brands of 2023 among Gen Z adults, with the platform placing in the top 15 overall.