23andMe

Rain the Growth Agency Strikes Deal with iSpot

Retrieved on: 
Tuesday, July 19, 2022

PORTLAND, Ore., July 19, 2022 /PRNewswire/ -- Rain the Growth Agency, the leading independent, performance-minded, fully integrated DTC advertising agency, has announced a strategic partnership with iSpot.tv, the real-time TV measurement company.

Key Points: 
  • The agreement allows Rain the Growth Agency's roster of advertisers efficient and standardized access to iSpot's full funnel approach to measurement.
  • As DTC advertisers continue to recognize TV and OTT as performance vehicles, Rain the Growth Agency can now optimize media using iSpot's business outcome metrics.
  • "iSpot is the preeminent leader in video audience measurement and emerging currencies," said Kyle Eckhart, Senior Vice President of Client Strategy, Rain the Growth Agency.
  • Rain the Growth Agency is an independent, women-led, performance-minded, fully integrated advertising agency.

Planful Sharpens Focus on Global Growth With Promotion of Pier Barattolo to Chief Sales Officer

Retrieved on: 
Thursday, July 14, 2022

REDWOOD CITY, Calif., July 14, 2022 /PRNewswire/ -- Planful Inc., the pioneer of financial performance management cloud software, today announced the promotion of Pier Barattolo to Chief Sales Officer, a new position. Previously Planful's Senior Vice President, North America Sales, Barattolo now oversees sales in all distribution channels, globally.

Key Points: 
  • Previously Planful's Senior Vice President, North America Sales, Barattolo now oversees sales in all distribution channels, globally.
  • "Planful is growing at a record-breaking pace, and Pier has been instrumental in this success through rapid expansion of the sales organization and improving sales metrics to best-in-class levels," said Planful's Chief Executive Officer, Grant Halloran.
  • Barattolo joined Planful in 2019 as Senior Vice President, North America Sales.
  • The promotion of Barattolo to Chief Sales Officer gives Planful a strong global leader to continue the record-breaking momentum Planful has experienced in international and channel sales in recent years, including 2021 results of 110% growth in international customer additions and over 400% growth in channel subscriptions bookings.

Planful Sharpens Focus on Global Growth With Promotion of Pier Barattolo to Chief Sales Officer

Retrieved on: 
Thursday, July 14, 2022

REDWOOD CITY, Calif., July 14, 2022 /PRNewswire/ -- Planful Inc., the pioneer of financial performance management cloud software, today announced the promotion of Pier Barattolo to Chief Sales Officer, a new position. Previously Planful's Senior Vice President, North America Sales, Barattolo now oversees sales in all distribution channels, globally.

Key Points: 
  • Previously Planful's Senior Vice President, North America Sales, Barattolo now oversees sales in all distribution channels, globally.
  • "Planful is growing at a record-breaking pace, and Pier has been instrumental in this success through rapid expansion of the sales organization and improving sales metrics to best-in-class levels," said Planful's Chief Executive Officer, Grant Halloran.
  • Barattolo joined Planful in 2019 as Senior Vice President, North America Sales.
  • The promotion of Barattolo to Chief Sales Officer gives Planful a strong global leader to continue the record-breaking momentum Planful has experienced in international and channel sales in recent years, including 2021 results of 110% growth in international customer additions and over 400% growth in channel subscriptions bookings.

DTC Genetics Company Nucleus Genomics Raises $18 Million in Funding in One Year

Retrieved on: 
Thursday, July 14, 2022

Nucleus Genomics , a next-generation consumer genetic testing and analysis company, has raised $14 million in a new funding round led by Alexis Ohanian's Seven Seven Six.

Key Points: 
  • Nucleus Genomics , a next-generation consumer genetic testing and analysis company, has raised $14 million in a new funding round led by Alexis Ohanian's Seven Seven Six.
  • The company also believes in maximal data ownership and liberty by providing its users total autonomy over their genetic data.
  • The additional funding, along with the companys initial seed financing raised in 2021 , will help Nucleus bolster its scientific and engineering team.
  • Nucleus is reimagining the DTC genetic analysis experience for people of all ages, across all places, said Caio Hachem, Nucleus Chief Operations Officer.

DTC genetics company Nucleus Genomics raises $18 million in funding in one year

Retrieved on: 
Thursday, July 14, 2022

New York, July 14, 2022 /PRNewswire/ -- Nucleus Genomics, a next-generation consumer genetic testing and analysis company, has raised $14 million in a new funding round led by Alexis Ohanian's Seven Seven Six. The NYC-based company, founded by Kian Sadeghi, is building a DTC genetic testing platform that provides innovative genetic risk and disposition score analyses on an extensive number of diseases and traits by leveraging whole-genome sequencing (WGS). The company also believes in maximal data ownership and liberty by providing its users total autonomy over their genetic data.

Key Points: 
  • New York, July 14, 2022 /PRNewswire/ -- Nucleus Genomics , a next-generation consumer genetic testing and analysis company, has raised $14 million in a new funding round led by Alexis Ohanian's Seven Seven Six.
  • The additional funding, along with the company's initial seed financing raised in 2021 , will help Nucleus bolster its scientific and engineering team.
  • "But most importantly, they will see how their daily life decisions, combined with their genetics, influence their traits and risk for disease.
  • "Nucleus is reimagining the DTC genetic analysis experience for people of all ages, across all places," said Caio Hachem, Nucleus' Chief Operations Officer.

SheScales: Applications Open for Marketing Advisory Program to Boost Female-Led Businesses

Retrieved on: 
Monday, July 11, 2022

PORTLAND, Ore., July 11, 2022 /PRNewswire/ -- SheScales, a marketing advisory program powered by Rain the Growth Agency, has announced it is now accepting applications for its 2022 program. This year's program will support up to five female-founded DTC businesses through in-kind marketing resources and advisory services for up to one calendar year.

Key Points: 
  • PORTLAND, Ore., July 11, 2022 /PRNewswire/ -- SheScales, a marketing advisory program powered by Rain the Growth Agency, has announced it is now accepting applications for its 2022 program.
  • This year's program will support up to five female-founded DTC businesses through in-kind marketing resources and advisory services for up to one calendar year.
  • The program provides participants with tailored consultation on their marketing strategies and campaigns and has helped companies like Wildfang, Carewell and World Pulse achieve growth.
  • SheScales supports female founders by providing DTC marketing and media advisory services in-kind, to help founders scale their companies fearlessly!

Planful Named an Experience Leader in 2022 Dresner Advisory Services' Wisdom of Crowds® Study for Seventh Consecutive Year

Retrieved on: 
Thursday, June 30, 2022

REDWOOD CITY, Calif., June 30, 2022 /PRNewswire/ -- Planful Inc., the pioneer of financial performance management cloud software, today announced that for the seventh year in a row, the company has been named a Leader in the Customer Experience Model in the 2022 Dresner Advisory Services Wisdom of Crowds® Enterprise Performance Management Market Study. Surveyed users also gave Planful a perfect recommended score.

Key Points: 
  • , the pioneer of financial performance management cloud software, today announced that for the seventh year in a row, the company has been named a Leader in the Customer Experience Model in the 2022 Dresner Advisory Services Wisdom of Crowds Enterprise Performance Management Market Study.
  • "We congratulate Planful for their strong performance again in this year's market study."
  • The annual report by Dresner Advisory Services, a leading independent research and advisory firm, is the only market study based 100% on customer feedback.
  • "We're especially proud to receive this prestigious recognition because it's based 100% on customer feedback," said Kimberly Simms, Chief Customer Officer at Planful.

Rain the Growth Agency Announces New Women's Reproductive Healthcare Benefit

Retrieved on: 
Wednesday, June 29, 2022

PORTLAND, Ore., June 29, 2022 /PRNewswire/ -- Rain the Growth Agency, a leading independent, full-service DTC advertising agency, has announced a new women's healthcare benefit allowing employees and their partners to travel to Oregon to receive women's reproductive healthcare services if they do not have local access due to the recent Supreme Court decision to overturn Roe v. Wade. The benefit will cover travel and accommodations through a "no questions asked," completely confidential process. The agency launched the benefit internally earlier this year.

Key Points: 
  • PORTLAND, Ore., June 29, 2022 /PRNewswire/ -- Rain the Growth Agency, a leading independent, full-service DTC advertising agency, has announced a new women's healthcare benefit allowing employees and their partners to travel to Oregon to receive women's reproductive healthcare services if they do not have local access due to the recent Supreme Court decision to overturn Roe v. Wade.
  • The new benefit is added to Rain the Growth Agency's already comprehensive benefits package that takes working mothers and families into consideration.
  • Rain the Growth Agency joins other organizations such as Amazon, Walt Disney Co., Meta, Dick's Sporting Goods and Pinterest that are providing reproductive healthcare to employees who may no longer have access in their home states.
  • Rain the Growth Agency is an independent, women-led, performance-minded, fully integrated advertising agency.

Global Direct-to-Consumer (DTC) Genetic Testing Market Trajectory & Analytics, 2020-2022 & 2026 - ResearchAndMarkets.com

Retrieved on: 
Thursday, June 23, 2022

The "Direct-to-Consumer (DTC) Genetic Testing - Global Market Trajectory & Analytics" report has been added to ResearchAndMarkets.com's offering.

Key Points: 
  • The "Direct-to-Consumer (DTC) Genetic Testing - Global Market Trajectory & Analytics" report has been added to ResearchAndMarkets.com's offering.
  • Public awareness regarding the availability of DTC genetic testing in developing as well as developed countries is continually rising.
  • Leading market players like Ancestry and 23andMe are focusing on offering high-quality DTC genetic testing solutions that ensure accurate and effective test results.
  • This segment currently accounts for a 21% share of the global Direct-to-Consumer (DTC) Genetic Testing market.

Planful Earns Great Place to Work Certification™ in India

Retrieved on: 
Wednesday, June 15, 2022

REDWOOD CITY, Calif., June 14, 2022 /PRNewswire/ -- Planful Inc., the pioneer of financial performance management cloud software, today announced the company has earned Great Place to Work® certification for its India operations for the first time in the company's history. The prestigious award is based entirely on what current employees say about their experience working at Planful. This certification comes on the heels of Planful earning Great Place to Work® certification in both the U.S. and Canada.

Key Points: 
  • , the pioneer of financial performance management cloud software, today announced the company has earned Great Place to Work certification for its India operations for the first time in the company's history.
  • This certification comes on the heels of Planful earning Great Place to Work certification in both the U.S. and Canada .
  • Planful recently hosted Planful Palooza, the company's in-person kickoff in both the U.S. and India.
  • Great Place to Work Certification is recognized worldwide by employees and employers alike and is the global benchmark for identifying and recognizing outstanding employee experience.