Smart TV

Vevo partners with TELUS as its advertising representative in Canada

Retrieved on: 
Wednesday, February 28, 2024
Smart TV, Connected, EVP, Generation Z, Advertising, Apple TV, Google TV, Roku, CTV, Vizio, TELUS, Music, Samsung Electronics, Environment, Partnership

VANCOUVER, BC, Feb. 28, 2024 /PRNewswire/ - Today, TELUS announced a new partnership with Vevo to become its direct ad sales representative nationally, enabling Vevo to bring its extensive music video content and enhanced advertising opportunities to the Canadian market.

Key Points: 
  • VANCOUVER, BC, Feb. 28, 2024 /PRNewswire/ - Today, TELUS announced a new partnership with Vevo to become its direct ad sales representative nationally, enabling Vevo to bring its extensive music video content and enhanced advertising opportunities to the Canadian market.
  • "Our direct ad sales partnership with Vevo marks an exciting entry into Canada's advertising space, with a focus on providing exceptional value for local brands and media agencies," said Dwayne Benefield, Chief Product Officer at TELUS.
  • "Leveraging this collaboration, advertisers can connect with viewers in a meaningful way through Vevo, and maximize the impact of their advertising strategies in the Canadian market."
  • "TELUS' extensive reach and expertise in the Canadian market makes them an ideal partner for Vevo.

ZUMBA OBSESSION REACHES NEW HEIGHTS WITH THE LAUNCH OF THE FIRST-EVER CONSUMER APP

Retrieved on: 
Friday, February 16, 2024
Zumba Fitness, App, STRONG, Smart TV, Behavior, IOS, Amazon Fire TV, Music, Apple TV, Student

MIAMI, Feb. 16, 2024 /PRNewswire/ -- Zumba, the global leader in dance fitness, is proud to announce the highly-anticipated launch of their very first consumer app. The Zumba® App is a one-stop solution for fitness enthusiasts to engage with the dynamic and fun-filled world of Zumba Fitness.

Key Points: 
  • The Zumba® App is a one-stop solution for fitness enthusiasts to engage with the dynamic and fun-filled world of Zumba Fitness.
  • "The launch of our consumer app represents a major milestone in our commitment to ensuring Zumba classes are accessible at all times."
  • In the new Zumba App, you'll see we've merged our unbeatable music, top instructors and superior quality content production to give students an opportunity for more Zumba classes and snackable fitness content at their disposal," added Zumba CMO Carolina Moraes.
  • The Zumba App is free to download, but there is a cost for the Zumba® Virtual+ subscription.

Nexxen Enhances TV Intelligence Solution with Premium Streaming Data Through Exclusive Agreement with PeerLogix

Retrieved on: 
Thursday, February 15, 2024
Netflix, Television, Smart TV, Connected, Disney+, Automatic content recognition, Traction, Hulu, Set-top box, Data, CTV, Partnership

NEW YORK, Feb. 15, 2024 (GLOBE NEWSWIRE) -- Nexxen, a global, unified advertising technology platform with deep expertise in video and Connected TV (“CTV”), today announced the augmentation of its TV Intelligence solution with exclusive aggregated and scaled premium streaming viewership data from platforms like Netflix, Hulu and Disney Plus.

Key Points: 
  • NEW YORK, Feb. 15, 2024 (GLOBE NEWSWIRE) -- Nexxen, a global, unified advertising technology platform with deep expertise in video and Connected TV (“CTV”), today announced the augmentation of its TV Intelligence solution with exclusive aggregated and scaled premium streaming viewership data from platforms like Netflix, Hulu and Disney Plus.
  • Using proprietary technology, PeerLogix captures and catalogues global consumer viewership data from various leading CTV platforms in real-time.
  • "The integration of PeerLogix's data into our TV Intelligence solution enhances our capacity to deliver unparalleled value to our clients through real-time, premium insights," said Jessica La Rosa, Vice President, TV Partnerships and Strategy at Nexxen.
  • "We're thrilled to be expanding our already holistic and representative dataset with cutting edge streaming viewership data, allowing brands and advertisers to elevate the effectiveness of their campaigns in the fast-evolving CTV landscape."

Pixalate Releases Q4 2023 Global Mobile Seller Trust Index: VRTCAL Takes the Lead as No. 1 Supply-Side Platform (SSP) in Q4 2023 Open Programmatic Ad Supply Quality Rankings

Retrieved on: 
Wednesday, February 14, 2024
International, Smart TV, Google Play, IVT, Advertising, App Store (iOS/iPadOS), CTV, Privacy, STI, Online shopping

LONDON, UK, Feb. 14, 2024 (GLOBE NEWSWIRE) -- Pixalate , the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the Q4 2023 Global Mobile Seller Trust Index , the comprehensive global seller quality ratings and rankings for programmatic advertising sold on mobile apps available for download in the Google Play Store and Apple App Store.

Key Points: 
  • LONDON, UK, Feb. 14, 2024 (GLOBE NEWSWIRE) -- Pixalate , the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the Q4 2023 Global Mobile Seller Trust Index , the comprehensive global seller quality ratings and rankings for programmatic advertising sold on mobile apps available for download in the Google Play Store and Apple App Store.
  • Pixalate’s Seller Trust Indexes (STIs) are the worldwide programmatic advertising quality ratings standards.
  • The Indexes evaluate and rank the quality and integrity of key sellers in the programmatic supply chain across channels, platforms, and devices.
  • Pixalate’s other Indexes include the CTV Seller Trust Index for global Connected TV (CTV) advertising and the Global Seller Trust Index for U.S. and International seller quality ratings based on desktop and mobile web advertising.

Bravo Multinational, Inc. Forges Ahead Into Streaming Entertainment Industry

Retrieved on: 
Friday, February 9, 2024
Video, Agreement, Addiction, BRVO, Roku, Google Play, Acquisition, Ecosystem, OTC, Platform, Smart TV, Apple Store, AVOD, H.E.R, Smartphone, SVOD, IMDb, CTV, OTT, Music

VIRGINIA BEACH, Va., Feb. 09, 2024 (GLOBE NEWSWIRE) -- Bravo Multinational, Inc. (OTC: BRVO) ($Bravo) (“Bravo” or the “Company”) announces it has entered into an Asset Purchase Agreement (the “Agreement”) to acquire the assets of Streaming TVEE, Inc., thus solidifying its entry into the dynamic world of streaming.

Key Points: 
  • VIRGINIA BEACH, Va., Feb. 09, 2024 (GLOBE NEWSWIRE) -- Bravo Multinational, Inc. (OTC: BRVO) ($Bravo) (“Bravo” or the “Company”) announces it has entered into an Asset Purchase Agreement (the “Agreement”) to acquire the assets of Streaming TVEE, Inc., thus solidifying its entry into the dynamic world of streaming.
  • “Fueling this transformative journey is a commitment to technical innovation, where state-of-the-art features and cutting-edge technology converge to create a seamless and immersive streaming experience.
  • Viewers can expect a user-friendly interface, enhanced streaming quality, and innovative features that elevate the entertainment quotient,” says Grant Cramer ( IMDb ), CEO of Bravo.
  • “This marks a pivotal moment for Bravo,” says COO of Bravo, Kayla Slick .

Nexxen and TCL FFALCON Expand Partnership, Bringing Native Display Inventory to Advertisers

Retrieved on: 
Thursday, February 8, 2024
Partnership, Internet, TCL, Smart TV, Connected, CTV, OTT

Last spring, Nexxen SSP (then known as Unruly) and TCL announced their initial partnership to expand premium TV inventory access globally.

Key Points: 
  • Last spring, Nexxen SSP (then known as Unruly) and TCL announced their initial partnership to expand premium TV inventory access globally.
  • Now, Nexxen will serve as the exclusive conduit for advertisers looking to tap into TCL's premium native display inventory as well as its CTV and OTT inventory, delivering unprecedented access to TCL's extensive and diverse user base to today’s brands and advertisers.
  • “We are thrilled to deepen our partnership with TCL FFALCON,” said Kenneth Suh, Chief Strategy Officer at Nexxen.
  • “This enhanced relationship not only positions Nexxen SSP as TCL's preferred supply partner, but also opens up exciting avenues for advertisers seeking to harness the potential of TCL's native display inventory.

Samba TV's State of Viewership Report Finds Declining Linear Reach and Surge in OTT Hours Watched, Shaping Advertising Opportunities in 2024

Retrieved on: 
Thursday, February 8, 2024
Dominoes, Generation Z, SAN, FAST, Target, Social media, QSR, Sport, Human, Television, CBS, NFL, ABC, Paramount, Smart TV, WGA, Walmart, Weather, Broadcast programming, SVOD, Samba TV, Connected, CTV, OTT, Netflix, Advertising, NBC, Churn

The report offers an in-depth macro analysis of the state of linear, streaming, and advertising with some compelling takeaways for brands, agencies, publishers, and platforms.

Key Points: 
  • The report offers an in-depth macro analysis of the state of linear, streaming, and advertising with some compelling takeaways for brands, agencies, publishers, and platforms.
  • Among the standout findings, linear continued its decline in reach while streaming viewership swelled.
  • Samba TV’s report sheds further light on television viewership changes, including:
    Year-over-year, linear TV reach experienced a slight decrease and remained steady compared to the first half of 2023.
  • For more insights and to access the full State of Viewership report by Samba TV, please download here .

Playout Automation & Channel-in-a-box Market worth $6.1 billion by 2028 - Exclusive Report by MarketsandMarkets™

Retrieved on: 
Wednesday, February 7, 2024
Multimedia, AVID, Intelligence, Avid Technology, Growth, Software, Workflow, DTC, Imagine Communications, STG, FAST, MSG Network, PMA, Element, DAA, Smart TV, MSG, DevOps, Harmonic, Automation, NAB, Cos, Channel, Acquisition, OTT, Software as a service, Eye, CTV, Television

By solutions, the playout scheduling and management segment is expected to register the largest market size during the forecast period.

Key Points: 
  • By solutions, the playout scheduling and management segment is expected to register the largest market size during the forecast period.
  • Within the playout automation and channel-in-a-box market, these scheduling and management solutions often integrate with other elements of the broadcasting workflow, such as traffic management systems and media asset management platforms.
  • The support and maintenance segment of the Playout Automation & Channel-in-a-box Market is growing rapidly.
  • Playout Automation & Channel-in-a-box Market Advantages:
    Channel-in-a-box programmes and playout automation optimise workflow efficiency, minimise manual involvement, and streamline broadcast operations by automating multimedia content scheduling, playout, and management.

Playout Automation & Channel-in-a-box Market worth $6.1 billion by 2028 - Exclusive Report by MarketsandMarkets™

Retrieved on: 
Wednesday, February 7, 2024
Multimedia, AVID, Intelligence, Avid Technology, Growth, Software, Workflow, DTC, Imagine Communications, STG, FAST, MSG Network, PMA, Element, DAA, Smart TV, MSG, DevOps, Harmonic, Automation, NAB, Cos, Channel, Acquisition, OTT, Software as a service, Eye, CTV, Television

By solutions, the playout scheduling and management segment is expected to register the largest market size during the forecast period.

Key Points: 
  • By solutions, the playout scheduling and management segment is expected to register the largest market size during the forecast period.
  • Within the playout automation and channel-in-a-box market, these scheduling and management solutions often integrate with other elements of the broadcasting workflow, such as traffic management systems and media asset management platforms.
  • The support and maintenance segment of the Playout Automation & Channel-in-a-box Market is growing rapidly.
  • Playout Automation & Channel-in-a-box Market Advantages:
    Channel-in-a-box programmes and playout automation optimise workflow efficiency, minimise manual involvement, and streamline broadcast operations by automating multimedia content scheduling, playout, and management.

Amagi ADS PLUS Strikes Deal With ShowHeroes, Expanding Its Presence in the European Union

Retrieved on: 
Wednesday, February 7, 2024
Partnership, Commitment, ADS, FAST, Smart TV, Ecosystem, TCF, Connected, Trust, Software as a service, Advertising, CTV

This collaboration marks a significant milestone for Amagi ADS PLUS as it further solidifies its presence and expands its reach within the European market.

Key Points: 
  • This collaboration marks a significant milestone for Amagi ADS PLUS as it further solidifies its presence and expands its reach within the European market.
  • The partnership with Amagi ADS PLUS will enhance ShowHeroes' capabilities, offering advertisers advanced solutions and an extended reach across the European region, with an emphasis on Germany, Spain, France, and the UK.
  • This commitment ensures that advertisers leveraging Amagi ADS PLUS benefit from a brand-safe advertising environment, where user data is protected.
  • By joining forces with Amagi ADS PLUS and embracing the TCF standards, we are upholding a new benchmark for quality and transparency in digital advertising.