Smart TV

VIZIO Transforms 4K, Full HD, HD TV Lineup, Adds 86” 4K Model

Retrieved on: 
Thursday, March 28, 2024
Technology, Entertainment, Specialty, Home Goods, Audio, Video, General Entertainment, Internet, Hardware, Retail, Consumer Electronics, DTS, Home screen, 1080p, Dolby Vision, Life, Product management, HD, Smart TV, Television

VIZIO is extending this refresh by ushering in a new era for its lineup of 2024 4K, Full HD and HD TV models, rolling out in national retailers now and throughout this Spring.

Key Points: 
  • VIZIO is extending this refresh by ushering in a new era for its lineup of 2024 4K, Full HD and HD TV models, rolling out in national retailers now and throughout this Spring.
  • Joining the VIZIO 4K lineup is an all-new 86” model, the latest addition to its extensive lineup of 4K sets that includes 43”, 50”, 55”, 65”, 70”, and 75” models.
  • Gaming enthusiasts can experience up to 120fps in 1080p on the newest 86” VIZIO 4K TV, ensuring a second of the action is not missed on favorite first-person or multi-player games.
  • For a fully immersive experience, Full HD TV users can connect their favorite pair of headphones directly to the TV to take in every soundbite uninterrupted.

LTK, the Creator Commerce Platform, Launches Connected TV Advertising for Brands and All-New Creator Marketing Measurement Platform

Retrieved on: 
Wednesday, March 13, 2024
Footwear, Other Communications, Other Entertainment, TV and Radio, Marketing, Advertising, Communications, Electronic Commerce, Apps, Applications, Digital Cash Management, Digital Assets, Mobile, Wireless, Entertainment, Other Technology, Digital Marketing, Networks, Other Retail, Internet, Specialty, Technology, Fashion, Other Consumer, Retail, Women, Men, Online Retail, Consumer, Luxury, Friends, Connected, Smart TV, Partnership, LTK, Northwestern University, Investment, Funnel, Multimedia, Family, CTV, EMV

LTK , the platform that powers Creator Commerce™, unveiled two new solutions to help brands accelerate their creator marketing programs with Connected TV (CTV) advertising and LTK 360, a full-funnel influencer marketing measurement and analysis platform.

Key Points: 
  • LTK , the platform that powers Creator Commerce™, unveiled two new solutions to help brands accelerate their creator marketing programs with Connected TV (CTV) advertising and LTK 360, a full-funnel influencer marketing measurement and analysis platform.
  • View the full release here: https://www.businesswire.com/news/home/20240313947968/en/
    LTK unveils Connected TV advertising for brands and LTK 360, an all-new creator marketing measurement platform.
  • (Photo: LTK)
    LTK is unveiling a first-of-its-kind offering where brands can now use LTK Creator content to create CTV advertising spots that are instantly shoppable from the creator’s LTK Shop.
  • A recent LTK study with Northwestern University found that creator marketing and CTV are the two top marketing investment growth areas for global brands this year.

DoubleVerify and NBCUniversal Expand Partnership to Launch First-of-its-Kind Program-Level Measurement Solution

Retrieved on: 
Tuesday, March 12, 2024
Entertainment, Technology, Other Entertainment, TV and Radio, Software, Artificial Intelligence, Optical character recognition, Smart TV, Omnicom Group, OTT, Partnership, SVP, Artificial intelligence, OCR, DV, Senior, Computer vision, Safety, Advertising, CTV, NBCUniversal

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, and NBCUniversal, today announced an expanded partnership to provide program-level measurement solutions across over the top (OTT) devices, including Connected TV (CTV).

Key Points: 
  • DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, and NBCUniversal, today announced an expanded partnership to provide program-level measurement solutions across over the top (OTT) devices, including Connected TV (CTV).
  • This new development in streaming verification will enable NBCUniversal advertisers to measure brand safety and suitability, and content performance at the program level.
  • "Today marks a key shift in streaming measurement and authentication,” said Mark Zagorski, CEO of DoubleVerify.
  • All measurement and insights will be enabled through a data collaboration integration between NBCUniversal and DoubleVerify.

ReachTV Chooses Edgio to Help Deliver and Monetize Streaming Content to Airports Across North America

Retrieved on: 
Monday, March 11, 2024
Technology, Entertainment, Air, Security, Transport, Communications, Audio, Video, Media, TV and Radio, Smart TV, DOOH, Airport, CTV, MGM, NFL, Television, Video game

Edgio’s Uplynk platform and managed services provide ReachTV the ability to efficiently manage their live and on-demand streaming, while enhancing revenue through integrated, automated tools and a robust service offering.

Key Points: 
  • Edgio’s Uplynk platform and managed services provide ReachTV the ability to efficiently manage their live and on-demand streaming, while enhancing revenue through integrated, automated tools and a robust service offering.
  • With over 2,500 screens in 90+ airports across North America, ReachTV has redefined travel media by delivering a compelling mix of live sports, original content and collaborations with top-tier networks and production partners worldwide.
  • Choosing Edgio enabled ReachTV to move quickly in acquiring crucial broadcast and NFL feeds with high broadcast quality and reliability.
  • By leveraging its consummate live events experience and vast industry connections, Edgio quickly helped ReachTV implement industry-standard workflows to bring their licensed content to their network.

Seedtag Launches Contextual TV, a First-of-its-Kind Solution for CTV Advertisers

Retrieved on: 
Wednesday, March 27, 2024
Connected, Growth, Smart TV, Partnership, ACR, Mediahub, Contextual, Strategy, CTV, Advertising

NEW YORK, March 27, 2024 /PRNewswire/ -- Seedtag, the global leader in contextual advertising, announced today the launch of Contextual TV, a first-of-its-kind offering that harnesses AI-based network dynamics, rich insights and bespoke creative to enable advertisers to create more effective CTV strategies and drive high-performing, privacy-compliant advertising campaigns across the open web and advanced TV. Expanding into CTV was a natural step for Seedtag, demonstrating the company's dedication to supporting its clients across all screens and moving towards becoming omnichannel.

Key Points: 
  • "These factors make it difficult for advertisers to reach their target audience effectively and measure the performance of their advertising campaigns, which is why the market is ready for a solution like Contextual TV."
  • Seedtag's Contextual TV offers a comprehensive approach to addressing advertisers' challenges in the Connected TV (CTV) landscape by seamlessly bridging the gap between viewership and readership interests.
  • Leveraging their expertise in indexing the open web contextually, they provide advertisers with a holistic solution to navigate the complexities of the CTV market.
  • "As the industry looks to evolve CTV targeting solutions, Seedtag's advanced technology enables advertisers to seamlessly implement a holistic contextual approach at scale, with precision and proven measurement."

QYOU Expands Connected TV and QPlay+ Via Major New Channel and Distribution Partnerships

Retrieved on: 
Wednesday, March 27, 2024
GameX, Pluto, Marvel, Connected, Growth, Smart TV, Partnership, Paramount, Social media, RDC, Animation, Samsung, Roku, Sadhguru, Catalog, Hindi cinema, FAST, BBC, CTV, Vizio

QYOU Media India's growing portfolio of seven FAST (Free Ad Supported TV) CTV channels - now includes: The Q, The Q Kahaniyan, Q GameX, Sadhguru TV, Bollywood Hungama, QToonz and RDCMovies.

Key Points: 
  • QYOU Media India's growing portfolio of seven FAST (Free Ad Supported TV) CTV channels - now includes: The Q, The Q Kahaniyan, Q GameX, Sadhguru TV, Bollywood Hungama, QToonz and RDCMovies.
  • The Connected TV (CTV) business in both India and globally continues to grow at an unprecedented rate with 9 out of 10 TV's sold in India last year being Smart TV's.
  • We are at the very beginning of this same shift in India and it is critical to get early channel distribution and positioning.
  • We will continue to grow our channel assets with unique and strong content partners like Toonz and RDC movies alongside our previous partnerships with major partners including Sadhguru.

INEO Provides Update on Retail Media Division

Retrieved on: 
Tuesday, March 26, 2024
Connected, Smart TV, Retail media, Liquor store, Advertising, Sales

SURREY, BC, March 26, 2024 /PRNewswire/ - INEO Tech Corp. (TSXV: INEO) (OTCQB: INEOF) (the "Company" or "INEO"), provides an update on the progress of INEO Retail Media, an operating division of INEO Solutions Inc.

Key Points: 
  • SURREY, BC, March 26, 2024 /PRNewswire/ - INEO Tech Corp. (TSXV: INEO) (OTCQB: INEOF) (the "Company" or "INEO"), provides an update on the progress of INEO Retail Media, an operating division of INEO Solutions Inc.
    "INEO Retail Media has made great progress in the three months since we launched the division," stated Kyle Hall, CEO of INEO.
  • These initiatives have resulted in eight advertisers placing ad campaigns with INEO Retail Media on our US store network in March to date.
  • Key Features of INEO Retail Media:
    Today, the INEO Media Network has an inventory of more than 2.8 billion annual advertising impressions and 29 million customers.
  • Offering comprehensive analytics and reporting tools, INEO Retail Media allows brands to track the effectiveness of their campaigns in real-time, ensuring a measurable return on investment.

Clinch Marks Industry Milestone as the First Client-Side Ad Server to Integrate Unified ID 2.0

Retrieved on: 
Monday, March 25, 2024
Connected, Smart TV, The Trade Desk, Internet, Unified, Business development, Aircraft flight control system, Mac (computer), UID, Ecosystem, Clinch, Advertising

NEW YORK, March 25, 2024 /PRNewswire/ -- Clinch, the leader in dynamic ad serving and personalization and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced today their adoption of Unified ID 2.0 (UID2), a privacy-conscious identity solution built for the open internet, into their identity framework. This move positions Clinch as the first client-side ad server to incorporate UID2, marking a major industry development.

Key Points: 
  • This move positions Clinch as the first client-side ad server to incorporate UID2, marking a major industry development.
  • By supporting identity solution UID2, Clinch is continuing to enhance advertisers' and agency partners' capacity to utilize their first-party data in a secure manner.
  • "Given the impending completion of third-party cookie deprecation, Clinch recognizes the imperative for advertisers to prioritize omnichannel identity strategies," said Charel MacIntosh, Head of Business Development and Strategic Partnerships, Clinch.
  • Clinch's adoption of UID 2.0 aims to facilitate several use cases:
    Implement a privacy-conscious identifier for creative decision-making, optimizations, and attribution.

Bowling Center Television (BCTV) Strikes New Alliances with Content and Data Partners

Retrieved on: 
Tuesday, March 19, 2024
AP, Sport, Associated, Television, News, Press, City, Cisco, BCTV, Smart TV, DOOH, CTV, STE, Reuters

NEW YORK, March 19, 2024 /PRNewswire-PRWeb/ -- Bowling Center Television (BCTV), a leading digital-out-of-home/Connected TV (DOOH/CTV) television network developed through a collaboration between Strike Ten Entertainment (STE), the Bowling Proprietors Association of America (BPAA) and Equity Sports Partners announced today partnerships with renowned content and data leaders USA TODAY, the Associated Press (AP), Reuters and Stats Perform.

Key Points: 
  • BCTV's content strategy is crafted to deliver daily original and diverse content, ensuring engagement across the varied audiences that frequent its centers.
  • The cornerstones of this strategy include entertainment, sports, news, human interest, bowling content and captivating gamification elements.
  • "Partnerships such as these are fundamental pillars of BCTV's curated content strategy, aimed at effectively engaging a diverse audience across various demographics visiting our bowling centers throughout the day."
  • Kaplan continued, "These best-in-class organizations are delivering a range of content to BCTV that spans news and entertainment video segments as well as live data.

Digital Industry Moves Aggressively to Privacy-by-Design, According to IAB's Annual State of Data Report

Retrieved on: 
Thursday, March 14, 2024
Annual report, ROI, Organization, SME, Smart TV, Partnership, IAB, Addressability, Risk, BWG, Investment, Love, Machine learning, Privacy, Artificial intelligence, Advertising, Legislation

NEW YORK, March 14, 2024 /PRNewswire/ -- Today IAB released its annual report, "State of Data 2024: How the Digital Ad Industry is Adapting to the Privacy-by-Design Ecosystem." 

Key Points: 
  • NEW YORK, March 14, 2024 /PRNewswire/ -- Today IAB released its annual report, "State of Data 2024: How the Digital Ad Industry is Adapting to the Privacy-by-Design Ecosystem."
  • The study, conducted by IAB in partnership with BWG Strategy, surveyed over 500 advertising and data experts at brands, agencies, and publishers.
  • It reveals the substantial operational and financial adjustments being undertaken by the digital ecosystem as it moves towards a privacy-by-design architecture.
  • Nearly nine-in-ten ad buyers report shifts in personalization tactics, ad spend, and their mix of first, second, and third-party data.